A circular economy emerged as an alternative transition model, which is considered to be a solution massive environmental degradation. The from linear requires companies actively involved in more sustainable practices. For such transition, must rethink, innovate on business models, and encourage sustainability-oriented innovation deliver customer value, while simultaneously considering social aspects. On the other hand, role of energy conservation infrastructure has not been mapped out...

The object of research is technology transfer, which covers the mechanism transfer technological knowledge and innovations from developers to end users or manufacturers. problem be solved provide a relevant assessment effectiveness by applying modern economic mathematical models (based on method fuzzy logic) assess under conditions uncertainty. main results obtained: fuzzy-logical model for evaluating level efficiency indicator was built; it performed according following algorithm: 1)...

The article is aimed at improving the strategic planning processes enterprises through effective implementation and use of relational strategies. These strategies are increasing competitiveness, sustainability, adaptability in face rapidly changing market realities. study aims to provide a comprehensive understanding as tool that can contribute development more initiatives. methodological basis includes evolutionary planning, which involves building long-term model enterprise development,...

The topic of branding is part the marketing concept and actively researched. This study presents a trend analysis, bibliometric overview, visualization current state within research problem branding. A review 1,014 publications from Scopus database (1996–2020) was conducted. Two combinations words with logical operator (“brand” “consumer behaviour, crisis”) were used. VOSviewer used to visualize results graphically display material. analysis helped draw some valuable conclusions. As result...

Проаналізовано можливі перспективи розвитку SMART-концепції державної політики в контексті глобалізаційних трансформацій сьогодення. Інноваційність є невід’ємною складовою контексту модернізації та переорієнтування економіки на можливість конкурування із країнами з розвиненою економікою світі. В умовах цифрової першочерговим завдання формування пріоритетних векторів економічного внутрішньому зовнішньому ринках, посилення міжнародних позицій, розвиток держави інноваційності. У статті...

Формування стратегічних пріоритетів потенційного розвитку та прогресивного становлення економічних перетворень в Україні є запорукою сталості її економічного простору, можливістю конкурентоспроможного середовища, адаптивного до зміни впливу факторів зовнішнього внутрішнього середовищ. В сучасних умовах постійних зрушень, епоху цифрових трансформацій діджиталізації процесів створення ефективний розвиток стратегії ефективного національної економіки першочерговою задачею. Світові економічні...

Сучасні трансформаційні перетворення економічних систем держав світу вимагають необхідності впровадження комплексної системи захисту національної економіки із врахуванням аспектів її конкурентоспроможності та інвестиційної привабливості. В умовах повномасштабного воєнного вторгнення на територію України акцент уваги наукових досліджень тематиці набуває першочергової актуальності. Основоположною метою наукового дослідження у рамках означеної тематики є пошук пріоритетних сталого економічного...

Using modern tools – the analytical platform Deductor method of data clustering analyzed socio-economic differences between countries Central and Eastern Europe in terms their inclusive development. Attention is drawn to fact that Inclusive Development Index (IDI) our time promoted as an adjunct even a substitute for indicator Gross Domestic Product (GDP). According results modeling by Kohonen map method, sixteen (including Ukraine) were involved study, which, on basis intellectual...

Purpose. Determination and analysis of the system formation, development management personnel security, formation use highly qualified, responsible in order to minimize impact threats on economic security enterprise. Methodology. The results presented scientific research were obtained using general special methods cognition: abstract-logical analysis, systematization combination, method theoretical generalization, dialectical cognition, deduction induction. Findings. influence policy...

An experience of last ten years shows that innovation is main factor the development modern enterprises. The innovative orientation industrial interprizes provides business entities with competitive advantages contribute to strengthening market positions latter and thus stimulate economic growth not only a separate enterprise, but also entire country as whole. It should be noted Ukrainian economy still does have proper conditions for development. That why lot domestic enterprises fegure...

Marketing determinants of the development investment market: innovations in assessment demand and supply (case study for construction industry)The article is devoted to methodological bases revitalization functioning market.The basic marketing market, including resources are defined as main ones.It established that balance between resources, constant desire achieve this state leads qualitatively new equilibrium point optimum parameters its achievements determined industry Ukraine an...

The article is aimed at studying the essence of marketing and generalizing latest trends in its development. considers category «marketing». authors’ own interpretation «marketing» provided, which means instrument activity competitiveness economic entities, existence use determined by constant study needs, tastes requirements consumers any market order to fully satisfy them and, as a result, make profit. development are outlined taking into account impact COVID-19 pandemic crisis uncertainty...

The study is devoted to the issues of globalization shifts, transformational processes, development modern scientific economic thought and progressivity changes, issue solving problem digitalization economy countries world, taking into account potential use digital platforms systems at various stages management decision-making, ensure a high level competitiveness country's remains urgent one fundamental ones in practice. article provides deep detailed analysis current state transformation...

The study is devoted to modern transformational processes in the economy, how priorities are formed by urgent changes conceptual approaches conducting business companies of various levels. In this regard, process development digital transformations management due formation a balanced long-term strategy acquires primary importance. Therefore, main direction search for ways develop conditions globalization shifts. Theoretical aspects context company management, taking into account potential...

The article analyzes the features of criminological characteristics manifestations shadow economy. essence concept “shadow economy” and its characteristic are investigated. As a result, it turned out that economy is one biggest obstacles to development country's competitiveness, growth social standards living population integration into European community. It reflection active criminalization economic processes, high corruption state authorities low legal tax culture entities individuals....

The study of scientific and methodological approaches to the formation partnership relations revealed that distribution marketing functions can lead mismatch between entities network organization, creation super-network structures is, in fact, initial step integration, which is contrary principles relations. A model interaction management has been substantiated, it involves highlighting integrator-company, highest degree influence on channel participants. It allows establish deep flexible...