A5095763315- Diverse Aspects of Tourism Research
- Sharing Economy and Platforms
- Digital Marketing and Social Media
- Cultural Heritage Management and Preservation
- Religious Tourism and Spaces
- Consumer Retail Behavior Studies
Purpose This study aims to define the “smart tourism employee” and explore how combining technological interpersonal skills helps workers adapt emerging technologies. Design/methodology/approach A qualitative-quantitative methodology was used, proposing 22 indicators related defining employee.” Findings Analysis of 883 responses from hotel employees across Spain using SmartPLS 4 revealed crucial role both importance periodic evaluation aligned with hotels’ innovation orientation. Practical...
Purpose The heritage and tourist attractiveness of Heritage Cities have aroused interest in establishing mechanisms to enhance their value based on the development sustainability policies. socioeconomic socioenvironmental valuation these sites has become a necessary tool for decision-making. Design/methodology/approach Following recommendations International Council Monuments Sites – ICOMOS, this paper proposes series indicators an exploratory model define factors that contribute valuation....