Researchers and companies are paying attention to consumers’ sustainable consumption of clothing products. Clothing industry fashion consumers have been criticized for a long time due endless mass production overconsumption. Despite the efforts corporations use sustainability as marketing tool an expanding literature exploring response such marketing, definition products (SCCP) remains unclear. Academic works lack comprehensive discussions regarding SCCP in perspective awareness behavior....

The body-positive movement is defined as accepting bodily appearance and challenging the normalization of thin bodies. One this movement's goals deconstructing body ideal. This has led to plus-size models gaining widespread attention. aim study assess online discourse on by exploring hashtags(#) concerning via text network analysis. Netlytic, an open-source software program, was used analytic tool. researcher collected 10,000 recent Instagram posts, each under #plussizemodel #플러스사이즈모델...

This study employs a qualitative research approach to examine Korean senior influencers who focus primarily on fashion content. While global is thriving, there notable lack of domestic literature. To address this gap, the researcher conducted an exploratory analysis using netnographic method observe and analyze online data for significant themes. The focused top 10 most-viewed posts, resulting in visual textual total 90 posts. findings reveal distinctive characteristics influencers:...

This study predicted the intentions to use augmented reality (AR) technology by changes in perceptions of visual comfort, interactivity, social influence, and facilitating condition over time fashion shopping context. For a longitudinal experimental study, participants were asked participate repeated experiments at three different points (Time 1 July, Time 2 October, 3 December) for 6 months. They given task an AR-based virtual fitting smart mirror then completed answer self-administered...

Baby boomers are defined as the demographics born during post-World War II between years 1946 and 1965. As of 2016, in their 50s 60s. a group, they interested pursuing healthy lifestyle willing to invest time money maintaining bodies. Yoga, mind body practice, is an appealing option for this group. A current U.S. national study showed that yoga practitioners over age 49 second largest group comprising 38% practitioners. However, boomer do not have many choices when it comes shopping wear....

Pink tax refers to a pricing disparity of goods and services by gender. Discourses on the issue have been steadily growing over past five years. This study aimed explore pink phenomenon that has occurred in domestic (South Korean) fashion industry. Case analyses were conducted with qualitative approach. The data was collected from online news written April 2018 March 2023. findings expand specific diverse cases within South Korean A total 196 articles collected. Then, duplicated or...

Background/Objectives: This study was to predict experience satisfaction and use intention in the context of shopping at virtual reality (VR) fashion store. Specific objectives were compare regression models on predictors between different types VR devices, such as Head Mounted Display (HMD) vs. Personal Computer (PC). Methods: The store brand X selected a stimulus for experimental design with immers ive non-immersive (PC) types. A self-administered questionnaire developed measure...

Baby boomers are defined as the demographics born during post-World War II between years 1946 and 1965. As of 2016, in their 50s 60s. a group, they interested pursuing healthy lifestyle willing to invest time money maintaining bodies. Yoga, mind body practice, is an appealing option for this group. A current U.S. national study showed that yoga practitioners over age 49 second largest group comprising 38% practitioners. However, boomer do not have many choices when it comes shopping wear....