A5020847796- Economic and Environmental Valuation
- Consumer Market Behavior and Pricing
- Decision-Making and Behavioral Economics
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Cognitive and psychological constructs research
- Health Systems, Economic Evaluations, Quality of Life
- Transportation Planning and Optimization
- Customer Service Quality and Loyalty
- Digital Platforms and Economics
- Behavioral Health and Interventions
- Organizational Management and Leadership
- Diverse Aspects of Tourism Research
- Sensory Analysis and Statistical Methods
- Game Theory and Applications
- Housing Market and Economics
- Financial Literacy, Pension, Retirement Analysis
- Urban Transport and Accessibility
- Business Strategy and Innovation
- Product Development and Customization
- Opinion Dynamics and Social Influence
- Complex Network Analysis Techniques
- Sharing Economy and Platforms
Erasmus University Rotterdam
2012-2024
Monash University
2018-2020
University of Alberta
2020
Network for Studies on Pensions, Aging and Retirement
2013
Tinbergen Institute
2013
Tilburg University
1997-2011
Maastricht University
2003-2007
The University of Sydney
1996-1997
In-Q-Tel
1995
Eindhoven University of Technology
1994
Increasingly, firms allow consumers to mass customize their products. In this study, the authors investigate consumers' evaluations of different customization configurations when they are asked a product. For example, may differ in number modules that can be customized. context personal computers, find configuration affects product utility achieve as well perception complexity. turn, and complexity affect derive from using certain configuration. More specifically, has positive effect...
Although the number and importance of joint innovation projects between suppliers their customers continue to rise, literature has yet resolve a key question: Do embedded ties with help or hurt supplier innovation? Drawing on both tie strength knowledge literatures, authors theorize that interact customer influence innovation. In sample 157 Dutch business-to-business relationships, they observe weaken how much benefit from because worries about opportunism (the dark side ties). However,...
New digital technologies not only support consumers in better fulfilling their own consumption needs but also enable them to create greater value for other consumers. These new consumer co-production activities, collectively referred as the sharing economy, require firms rethink role marketing creation process. Firms need define actions that who are co-producers. To address this challenge, we propose a two-layered conceptual framework of networks and individual production journeys therein....
Attribute selection represents an important step in the development of discrete-choice experiments (DCEs), but is often poorly reported. In some situations, number attributes identified may exceed what one find possible to pilot a DCE. Hence, there need gain insight into methods select order construct final list attributes. This study aims test feasibility using nominal group technique (NGT) for DCEs.Patient discussions (4-8 participants) were convened prioritize 12 potentially osteoporosis...
Abstract Consumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now handle many different everyday tasks and also increasingly assisting consumers with purchasing decisions, making a rich topic for marketing researchers. We develop series of propositions regarding how consumer decision-making processes may change when moved from traditional online purchase environments to AI-powered voice-based dialogs, in the hopes encouraging further academic thinking...
Because of the increasing time pressure they face, many consumers are becoming more concerned about efficiency their shopping patterns. Retailers have recognized this trend and improved convenience by offering greater variety in product categories making it easier for to combine visits multiple stores. However, little is known how improve trips or changes retail supply affect way which purposes destinations. Building on previous work consumer trip modeling conjoint design theory, authors...
This article examines how a common form of decision assistance— recommendations that present products in order their predicted attractiveness to consumer—transforms processes during product search. Such induce shift consumers' orientation search from being directed at whether additional alternatives should be inspected identifying the best alternative among those already encountered, which is when choosing predetermined sets alternatives. That is, cause consumers “choice mode.” Evidence...
We propose a model on strategic formation of communication networks with (i) link specificity: the more direct links somebody maintains, less she can specify her attention per link, lower links’ value, while this negative externality was previously ignored in context, and (ii) value transferability via indirect for informational but not social from communication, positive modeled uniformly before. Assuming only to isolate impact specificity, pairwise stable set includes many nonstandard...
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We analyze the structure of bilateral communication links among consumers in virtual communities by a game-theoretic model network formation. First, link specificity is incorporated, meaning that more direct somebody has to maintain with others, less she able specify her attention per link, so value decreases. Second, distinction made between social and informational from communication, where transferable via indirect links, whereas not. characterize set pairwise stable structures case only...
This study investigates the antecedents of consumer intentions to use mass customization on Internet and joint role complementary on-line services (visualization, salesperson interaction, post-purchase product adaptation) range options in customization. It extends past research by demonstrating that perceptions control enjoyment, addition outcome complexity, have a strong impact an process. The finds both increasing providing enhance outcome, control, enjoyment using However, contrast...
Many firms rely on choice experiment–based models to evaluate future marketing actions under various market conditions. This research investigates complexity (i.e., number of alternatives, attributes, and utility similarity between the most attractive alternatives) individual differences in decision time as key factors that affect predictive performance based experiments, both within The results show not only error consumer but also consumers' strategy systematic utilities. authors introduce...
Automated financial product advisors – "robo advisors" are emerging across the services industry, helping consumers choose investments, banking products, and insurance policies. Robo have potential to lower cost increase quality transparency of advice for consumers. But they also pose significant new challenges regulators who accustomed assessing human intermediaries. A well-designed robo advisor will be honest competent, it recommend only suitable products. Because humans design implement...
Financial advisors seek to accurately measure individuals’ risk preferences and provide sound personalized investment advice. Both advice tasks are increasingly offered through automated online technologies. Little is known, however, about what drives acceptance of such financial and, from a consumer point view, which firms may be best positioned We generate novel insights on these questions by conducting real-world empirical study using an interactive tool that employs innovative computer...
Clinical guidelines for the follow-up after breast cancer recommend frequent outpatient clinic visits to be examined a possible recurrence or second primary tumour, and receive information psychosocial support. However, needs preferences may differ between patients, raising question whether current 'one size fits all' approach is appropriate. This study explored patients' follow-up. Patients methods. A discrete choice experiment survey with 16 tasks was filled out by 331 patients. Each task...