ABSTRACT Breastfeeding in UK Pakistani and Bangladeshi communities is positively negatively influenced by cultural beliefs practices. The LIFT (Learning about Infant Feeding Together) project aimed to understand the determinants of infant feeding these target engage them development a culturally specific acceptable intervention support breastfeeding. Reported here phase one guided REPLACE approach (a framework for community‐based interventions). involved an initial lengthy period engagement...

Traditional intervention approaches to promote fruit and vegetable consumption outline the health benefits of eating vegetables. More recently, social norm-based messages describing healthy habits others have been shown increase intake in adults. Here we report two experimental studies which investigated whether exposure descriptive about behaviour other children health-based increased young children. In both were exposed whilst playing a board-game. After messages, able consume vegetables,...

Beliefs about the eating behaviour of others (perceived norms) have been shown to influence in adults, but no research has examined whether young children are motivated by perceived norms. Here we investigated effect on vegetable intake exposing information other children. One hundred and forty three aged 6–11 years old took part a between-subjects experiment. Children were exposed suggesting that had eaten large amount carrots, or control information. ate more carrots when they believed...

There is initial evidence that beliefs about the eating behaviour of others (perceived norms) can influence children's vegetable consumption, but little research has examined mechanisms explaining this effect. In two studies we aimed to replicate effect perceived norms have on and explore which may underlie consumption. Study 1 investigated whether children follow due a desire maintain personal feelings social acceptance. 2 because provide information remove uncertainty how behave. Across...

Entomophagy, the eating of insects, has captured public attention, as insects have potential to become a major global food source due their high nutritional content, well having economic and environmental benefits. However, adoption in Western cultures remains low. Therefore, present study, influence different messages on willingness-to-try an insect burger was tested traits for moderating role. In between-subjects design, 163 participants (Mage = 34.44 years ±13.44) were randomly allocated...

ABSTRACT Breastfeeding rates in the UK are amongst lowest world, largely driven by individual‐ and social‐level barriers. Evidence has also highlighted that cultural factors can play an important part, such as for South Asian community. Although aggregated breastfeeding data indicates initiation is high population, sub‐group shows this substantially lower people of Pakistani Bangladeshi ethnicity. As such, culturally tailored interventions called for. This research aimed to systematically...

Childhood obesity has become a global public health challenge and as such attracted worldwide attention due to its negative impact on children’s health. Despite diverse determinants, there is paucity of information cultural beliefs parental feeding practices related childhood in Ghana. This study aimed explore the influence among schoolchildren Background concern, drawing widespread for While determinants are multifaceted, limited exists context The primary objective this exploratory was...

Adolescents and young adults select larger portions of energy-dense food than recommended. The majority people have a social media profile, peer influence on may moderate the size selected.Two pilot interventions examined whether exposure to images peers' high-energy-dense (HED) snacks sugar-sweetened beverages (SSBs) (Instagram) would reported desired selected survey. Confederate peers posted 'their' HED SSBs Instagram. At baseline intervention end participants completed surveys that...

Across 2 studies we tested the hypothesis that social ingratiation motives may be an important factor explaining imitation of alcohol consumption.In Study 1, participants drank with a heavy versus light drinking confederate under conditions were designed to heighten or reduce (participants believed they would not judged) motivation for ingratiation.In manipulated degree which had already successfully ingratiated themselves no (alcohol) confederate.In participants' consumption was most...

Objective: Adolescents and young adults select larger portions of energy-dense food than recommended. The majority people have a social media profile, peer influence on may moderate the size selected. Methods: Two pilot-interventions examined whether exposure to images peers’ high-energy-dense (HED) snacks sugar-sweetened-beverages (SSBs) (Instagram) would reported ideal selected survey. Confederate peers posted ‘their’ HED SSBs Instagram. At baseline intervention end participants completed...

Purpose What are the psychological requirements for increasing fruit and vegetable intake in young people? Psychological theory suggests behaviour modification is driven by ten experiential behavioural “processes of change”. However, their role food choice remains unclear. Some these mechanisms may be nothing more than a proxy self‐efficacy, dominant factor change. Thus, aim this study to delineate importance processes change (POCs) intake, over beyond self‐efficacy....