Conventional quantitative methods for the measurement of organizational legitimacy consider mainly three sources that make judgments about organizations visible: news media, accreditation bodies, and surveys. Over last decade, however, social media have enabled ordinary citizens to bypass gatekeeping function these institutional evaluators autonomously individual public. This inclusion voices beyond functional formally organized stakeholder groups potentially pluralizes ongoing discussions...

Abstract We are at a turning point in the debate on ethics of Artificial Intelligence (AI) because we witnessing rise general‐purpose AI text agents such as GPT‐3 that can generate large‐scale highly refined content appears to have been written by human. Yet, discussion ethical issues related blurring roles between humans and machines production business arena is lacking. In this conceptual paper, drawing agenda setting theory stakeholder theory, challenge current aim stimulate studies...

Purpose The purpose of this paper is to provide a picture the practice corporate social responsibility (CSR) communication among top 300 companies in Switzerland and investigate how favorable cultural context for kind communication. Design/methodology/approach investigation was conducted using written survey that built on previous studies. Findings CSR appears be well developed, but still has broad margins development. Examples are provided improve Such improvements should relatively easy...

This paper reviews the potential role of co‐occurrence text analysis using ALCESTE , a computerized program. Using an illustrative case study from biometric industry, we demonstrate that this method offers number advantageous features, including provision visual outputs which are useful for interpreting results, ability to longitudinally effectiveness impression management at inter‐organizational level and possibility studying large textual data sets without predefined dictionaries....

Can citizens impact the broader discourse about an organization and its legitimacy? While social media have empowered to publicly question firms through large volumes of online evaluations, high heterogeneity their evaluations dilutes impact. Our empirical study applying a threshold vector autoregressive model (TVAR) analysis 2.5 million tweets 1,786 news articles tests condition by which converges influences discourse. Although do not initially influence legitimacy, they become influential...

Purpose The purpose of this paper is to explicate the natures, histories, similarities and differences of, between, corporate communication marketing. Design//methodology/approach modus operandi article map these two territories and, by means, afford assistance scholars practitioners within communications marketing domains who share authors' intellectual instrumental interests in territories. As such, seeks provide a general introduction nature fields along with their bases rationales....

Abstract The boost to activism which the internet has largely contributed been underlined by financial and image issues growing from hacker attacks online promotion of activist groups. Emergency corporate counteractions with regard these cyber threats have not analysed this new phenomenon. state research in area consistently remained at period before development widespread use internet. Cyberactivism, therefore, is a phenomenon without clear meaning or definition. In order understand...

ABSTRACT The Green Intellectual Capital (GIC) is a key competitive factor for European firms and an opportunity EU sustainable development programs. Yet, existing research has not investigated the GIC of small medium enterprises (SMEs) in energy sector. This surprising given that they represent pillar economies their transition goals. A reason this gap might be SMEs do usually adopt formal disclosure practices required by traditional measurement methods. study presents network‐based...

Abstract The situational theory of publics demonstrates that stakeholders are best segmented into active publics, given their high problem recognition, low constraint and level involvement in an issue. This study further identification with issue is significant as the public's drivers increased by a ethnocentric bias. argument investigated regard to specific type public: journalists. results confirmed previous discussions how behavior might be influenced referent criterion representing...

This article analyzes how organizations discursively construe legitimate distinctiveness (LD) by using their own corporate stories in recombination with historical narratives about commons (i.e., cultural, social, or natural resources available a local community). Specifically, through the study of 55 rural hotels active Segovia (Castilla y León, Spain), we theorize build LD different process than one explained previous studies: bricolage. Two recursive mechanisms constitute this...

#Boycotts represent digital advocacy attempts in which users publicly punish an organization as a lurata (i.e., jury), assesses the guilty intent, mens rea mind), from set of visible acts, actus reus wrongdoings). Yet, we know little about quasi‐legal narratives advocated by users. To this aim, developed mixed method study #deleteuber boycott on Twitter. Our findings suggest that while advocate both Uber‐specific and shared Uber with sharing economy firms or tech giants Silicon Valley,...

Purpose The purpose of this paper is to propose a method by which audit winemakers' communication regional wine brands and illustrate the method's conceptual basis through its empirical application Swiss Merlot Ticino. Design/methodology/approach comprised two parts: one captures producers' intentions regarding brand while other determines what wineries actually convey their formal communications. Data about were collected qualitative interviews survey producers, data on was based content...

Purpose The purpose of this paper is to empirically explore under which conditions Tweets infomediaries (i.e. ordinary users having few or no followers on Twitter) might nevertheless promote a negative sentiment toward corporation the point impact corporation's outcomes. Design/methodology/approach empirical study based unique database that combines sample one year Twitter conversations about an Italian bank and its daily business performances number closures openings). relationship between...

Extant research has analyzed how consumers constitute online publics aggregating around a common frame. Yet previous studies do not explain aggregative frames function discursively, and thus it is unclear individuals aggregate despite sharing identity. Drawing on Laclau's theory empty signifiers, we suggest that take the form of is, broad terms whose meaning remains open. Thanks to this emptiness, can be appropriated by their repurposed serve individuals' desire for publicity, so digital...

Taking pride in being a good company without perceived as having an opportunistic purpose is anything but easy. We analyzed the practice of top European companies and asked experts' opinions about risks opportunities related to communicating CSR. Results highlight that within Swiss Danish environments, CSR activities by were not communicated it was believed be sufficiently highlighted themselves. On contrary, UK, Spain, Italy France, found importance company's just equally important engaged...