Yinai Zhong

ORCID: 0009-0001-1870-1935
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About
Contact & Profiles
Research Areas
  • Customer Service Quality and Loyalty
  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Diverse Aspects of Tourism Research
  • Consumer Behavior in Brand Consumption and Identification
  • Cultural Differences and Values
  • Banana Cultivation and Research
  • Psychology of Social Influence
  • Halal products and consumer behavior
  • Crop Yield and Soil Fertility
  • Plant Disease Resistance and Genetics
  • Agronomic Practices and Intercropping Systems
  • Wheat and Barley Genetics and Pathology
  • Plant Disease Management Techniques
  • Biofuel production and bioconversion

Kyungsung University
2024

City University of Macau
2024

The increasing adoption of healthcare devices necessitates a deeper understanding the factors that influence user acceptance in this rapidly evolving area. Therefore, study examined influencing technology devices, focusing on radar sensors and wearable devices. A total 1158 valid responses were used to test hypotheses, mediation, moderation effects using SmartPLS 4.0. results highlighted significant role performance expectancy, effort social influence, facilitating conditions, perceived risk...

10.3390/s24247921 article EN cc-by Sensors 2024-12-11

Incorporating motivation for two forms of social status—prestige and dominance, this research examines the influence authentic hubristic pride on consumers' preferences purchases new luxury products. Consumers with high are found to seek prestige status, while those inclined achieve dominance status. Moreover, consumers hold more positive attitudes stronger purchase intention toward expertise-positioned Consumers' status mediates relationship between their such However, we did not find...

10.1080/20511817.2023.2300884 article EN Luxury 2023-09-02

Youth hostels are favoured accommodations among backpackers due to their affordable prices and distinctive features. In particular, they offer excellent opportunities for actively participate in social interactions. Customer engagement is closely linked the principles of relationship marketing becomes crucial when examining how can be improved predict likelihood revisiting. This study aims investigate between satisfaction, trust, commitment customer engagement. Specifically, it examines both...

10.1177/13567667241279333 article EN Journal Of Vacation Marketing 2024-09-17

This research aims to explore the relationship between customer satisfaction and various extracted factors at dive resorts in Red Sea, Egypt, utilizing a hybrid methodology of descriptive diagnostic analytics applied online review data. Employing techniques such as KH coder for text analysis, exploratory factor analysis (EFA), linear regression, this study systematically identifies key elements that influence satisfaction. Findings reveal activities related diving marine life markedly...

10.3390/tourhosp5040056 article EN cc-by Tourism and Hospitality 2024-10-22
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