About
Contact & Profiles
A5102973473
Research Areas
- Sentiment Analysis and Opinion Mining
- Misinformation and Its Impacts
- Topic Modeling
Technical University of Munich
2024
Abstract In the rapidly advancing age of Generative AI, Large Language Models (LLMs) such as ChatGPT stand at forefront disrupting marketing practice and research. This paper presents a comprehensive exploration LLMs’ proficiency in sentiment analysis, core task research for understanding consumer emotions, opinions, perceptions. We benchmark performance three state-of-the-art LLMs, i.e., GPT-3.5, GPT-4, Llama 2, against established, high-performing transfer learning models. Despite their...
10.1007/s40547-024-00143-4
article
EN
cc-by
Customer Needs and Solutions
2024-03-05
10.2139/ssrn.5142556
preprint
EN
2025-01-01
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