As tourism destinations become more substitutable due to increasing competition in global markets, destination personality is seen as a viable metaphor for building brands and crafting unique identity places. At the conceptual level, although importance of has been acknowledged, best our knowledge, no empirical research yet identified its dimensions. Adopting Aaker’s brand scale, this study aimed identify whether tourists ascribed traits destinations. The findings indicate that perception...

Purpose The purpose of this paper is to examine the impact self‐congruence on consumer satisfaction with services and develop test a conceptual model antecedents consequences in hospitality industry. Design/methodology/approach framework consists following constructs: actual self‐congruence, ideal desires congruence, service quality, consumers' overall attitude firm, intention return. Moreover, 12 hypotheses were developed tested. Exploratory confirmatory factor analysis used validity...

Purpose To examine the contentious relationship between brand image and personality in context of tourism destinations. Design/methodology/approach The paper reviews literature on (destination) image, identifies examples definitional inconsistencies instances where terms are used interchangeably. Two studies were carried out to investigate two constructs. Data analysed using canonical correlation. Findings Results indicate that destination related concepts. Canonical correlation analyses...

Purpose The purpose of this paper is to review literature about the applications artificial intelligence (AI) in strategic situations and identify research that needed area applying AI marketing decisions. Design/methodology/approach approach was carry out a consult with experts who were invited contribute paper. Findings There little into decision-making. This needed, as frontier application decision-making moving many management areas from operational strategic. Given competitive nature...

Brand attachment has been regarded as a powerful and salient construct in marketing, argued to predict favourable consumer behaviours. Nevertheless, research trying understand what are the determinants outcomes of it is still limited. Using semi-structured interviews projective techniques, this work identifies that self-congruity, experience, responsiveness, quality, reputation trust found be strong brand attachment. The intention recommend, purchase, revisit, resilience negative information...

This paper investigates the interface between organizational learning capability, entrepreneurial orientation (EO), and small business performance. It reports on findings from 350 medium enterprises (SMEs) in North Cyprus operating services retailing sectors. The indicate a positive relationship EO sales market share growth, but not employment growth. There is also capability EO. contributes to management literature by providing holistic analysis of EO,

The proposition that guides this article is value for money not only influences customers’ choice behavior at the prepurchase phase but also affects their intention to recommend and return postpurchase phase. Perceived conceptualized as consisting of two dimensions: acquisition transaction value. study applied a two-dimensional scale developed by Grewal, Monroe, Krishnan hospitality services; hotels, restaurants. Although was found be reliable, there were some concerns about its validity...

Although implementing the marketing concept can be accomplished through frontline employees in many service firms, very few studies have investigated relationships between a provider's personality and important performance outcomes. This article examines how employee traits affect interaction quality consumer satisfaction from consumers' point of view. Data were collected 317 English consumers who had utilised hotel, airline, or hairdresser. The study found that three – extroversion,...

Purpose The purpose of this study is to investigate the relationships between brand attachment and consumers’ positive negative behaviours. Furthermore, examines moderating effects styles on these relationships. Design/methodology/approach based a survey 432 respondents, data are analysed using structural equation modelling approach. Findings This empirically supports that (i.e. anxiety avoidance attachment) distinct. Brand influences not only behaviour loyalty) but also behaviours, such as...

Purpose Despite growing recognition of the importance consumer engagement with new technologies, a gap remains in terms understanding antecedents, consequences and moderators online (OCE). This paper aims to address this by exploring relationship between personality traits, OCE, perceived value moderating role personal values. Design/methodology/approach A theoretical framework anchored extant OCE literature is tested through study 559 users two distinct firm-hosted brand communities...

This study examines the evolving impacts of COVID-19 vaccination intentions and vaccine hesitancy on travel intentions. The also sociodemographic factors that can influence willingness to take since achieving herd immunity is critical for social economic recovery. Data were collected through five surveys from a total 4,223 individuals in USA between February 2021 May 2021. findings indicate over 70 per cent respondents are willing get vaccinated with vaccine. Vaccination intention rates have...

The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes novel explore the antecedents credibility based on four constructs: enduring culture involvement, identification, reputation and attachment. data used assess proposed model was collected through in-person-administered surveys conducted in Indonesia Spain. shows that influenced by cultural identification reputation. In addition, attachment partially mediates...