Abstract This paper applies the persuasion knowledge model to explain consumers' responses charity guilt appeals. With data obtained through a stimuli‐driven survey, research examines relationships between of tactics and charities, level felt experienced in response an advertisement subsequent donation intentions. The findings show that arousal is positively related intention, agent impact extent aroused. confirms consumers are active rather than passive processors marketing communications...

Travel blogs are an under-utilised resource for researchers of tourism experiences. They can provide rich insights on how tourists express the transformational effects their experiences self. This study travel by nineteen British bloggers reveals elements narrative relating to self-reflection and emotions central process transforming into personally meaningful Bloggers implicitly explicitly contributes self-identity, signalling self-development. The knowledge about lasting impact long term...

Abstract The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. investigates extent to which these two variables influence actual perceived time spent dining, amount money spent, outcomes terms enjoyment experience future behavioral intentions. results show that provided better explanation dining than tempo, although neither variable had significant time. Time restaurant was most powerful predictor Finally, encounter were...

It is widely accepted that customers derive value through resource integration, by integrating their own resources with those provided organization and other network actors. This perspective implies must acquire the necessary skills knowledge to be effective integrators as they engage in activities facilitate or create value. Supporting customer learning, then, a pressing new challenge for firms recognize integration course of value-creating processes. article builds on an interactive model...

This paper explores the dialogical dimensions of discursive legitimation in social media sites to understand how organisations produce knowledge legitimacy concert with their stakeholders. Drawing on theories Bakhtin and Nikulin, we consider potential for conceptualising as a product dissent: an ongoing ‘allosensual’ dialogue comprising different voices competing claims. We explore this through micro-level analysis organisation-led sites, wherein organisational practices are increasingly...

Abstract Notes that changes in the charity environment mean fundraisers need to increase income from donations. Argues move forward donor behavior research needs look not only at "why" people make donations but also process of "how" are made. Proposes valuable lessons may be learnt through consideration advances made field consumer where researchers have long focussed on decision‐making processes as a concept which is central understanding how consumers behave. Suggests taking account...

Abstract The Big Issue is the most prominent example of social entrepreneurship in UK. Initially started as a nonprofit organisation, it now limited company that provides homeless individuals with opportunity to earn an income and donates its profits charity addresses problems homelessness. paper explores how consumer response influenced by fact magazine sold people themselves. findings suggest consumers buy both because they like believe are helping homeless, often paying more than cover...

Over the last decade, social marketing has moved away from traditional management approaches towards service-oriented theory, integrating concepts other disciplines, to account for distinctive nature of change and develop an ecological perspective. This article extends prior literature by interrogating applicability service-dominant logic (SDL) marketing, with a particular emphasis on how systems perspective can offer new ways address challenges change. In so doing, it examines benchmarks be...

Abstract Those concerned with social exclusion have increasingly recognised the value of community‐level activities as a basis for development disadvantaged communities. Much community activity is collective and depends on members volunteering to take tasks responsibilities associated action. The long‐term success these contingent recruitment sufficient numbers volunteers maintaining their commitment. purpose this research was gain insights into volunteers' motives participating in retail...

This paper examines consumer response to a particular social entrepreneurship initiative, The Big Issue. Focusing on motivation, the research explores utilitarian value of product as compared desire help homeless primary motivation for purchase. found that, although partly motivated purchase, consumers widely perceived there be helping dimension exchange. Consumers valued empowerment goals espoused by Issue and it rewarding play part in process. appearance manner vendors influenced reactions...

Abstract The research builds a theoretical understanding and managerial debate of country origin effects for agricultural produce which the growing region have been regarded as important bases differential advantage. Especially, it is focused in wine industry, has faced unprecedented competitive marketing challenges over last decade. Key Words: Country effectwine marketingimported wines

All consumer activities have an integral ethical component and consumers' are frequently found to behave in ways that contradict their professed concerns. The paper explores this discrepancy with reference "techniques of neutralization" (Sykes Matza 1957); i.e. five rationalizations can mitigate the negative impact on self-image stemming from norm violations. Through a qualitative study, research examines applicability concept neutralization techniques particular, across range behaviours. It...

This research extends literature on value co-creation by examining customer perspectives institutional arrangements of service systems and how these shape customers' efforts to navigate interactions. Healthcare provides the empirical context for study focusing a digital technology incorporated into interfaces. We report qualitative inquiry carried out with 19 people heart disease registered telehealth remote symptom monitoring. The focuses perceptions key differences between healthcare...

The purpose of this study is to develop improved understanding how value created at the midstream (meso) level in a collaborative smoke-free homes and cars social marketing programme. adopts qualitative approach including interviews observation. findings show that co-creative organisational model adopted for Smokefree programme affords access resources capabilities actors provides opportunities reshaping mobilising existing networks. focal organisation has key role coordinating, connecting...

Scholars, policymakers and practitioners recognise the potential to improve public services through active citizen involvement much research has examined formal opportunities ‘co-produce’ changes in structures cultures of services. Yet scholars have devoted little attention for service social innovation that emerge from everyday activities users their phenomenological experiences realising value interactions. This qualitative study telehealth explores how why beneficiaries co-create value....

Describes car boot sales as an alternative retail format focusing on consumers’ shopping motives and related behaviour in this type of setting. Concludes that appeal more to middle lower social class groups. Further concludes the growth sale is largely due functional needs non‐functional wants these sub‐groups.

Abstract Social exclusion has received much attention in recent years among governments and policy makers. While there are many aspects of social exclusion, particular interest to marketing consumer behaviour is the issue accessibility goods services socially excluded groups. The purpose research reported this paper contribute understanding grocery shopping disadvantaged consumers. was conducted with a sample consumers living deprived residential area Scotland. participants were mainly...