<h3>ABSTRACT</h3> Although a number of scholars have investigated effective celebrity endorser characteristics with consumer samples using experimental methods, there is only one study by Miciak and Shanklin (1994) that explored the point view practitioners who are responsible for selection celebrities. This paper investigates British advertising agency managers9 consideration important when selecting an these factors9 importance according to product types. The research findings validate...

The Theory of Planned Behaviour (TPB) has been widely applied to the explanation health and social behaviours. However, despite its potential inform behaviour change efforts, there have surprisingly few attempts use TPB design actual interventions. In 1998, Scottish Road Safety Campaign implemented a 3-year mass media campaign reduce speeding on Scotland's roads which was explicitly shaped by TPB's three main predictors: Attitude, Subjective Norms Perceived Behavioural Control. A 4-year...

Mason C. M., Carter S. and Tagg Invisible businesses: the characteristics of home-based businesses in United Kingdom, Regional Studies. Home-based comprise a significant proportion small business sector. But because they are invisible, their economic significance is assumed to be minor. This paper challenges this view. The majority full-time businesses. One ten has achieved scale. They create jobs for more than just owner(s). concentrated computer-related, business, professional service...

There is a widely held belief that banks may be discriminating against female business owners. This study was designed to explore the perceptions by bank loan officers of male and owners, using Bourdieu's theory practice Kelly's personal construct methodology. The research literature might lead an expectation characteristics owners would relatively homogenous but men women construed differently (for example seen lack drive). However, results demonstrate heterogeneity in constructs officers,...

This paper presents a critical review of online environmental psychology articles based on the stimulus-organism-response paradigm.The structure follows sequence S-O-R framework i.e. starting with stimuli both in traditional and store settings.Then, consumer's inner organism theories are reviewed, followed by behavioural responses.This endeavour also table-summarizes selected set most relevant specific settings fashion shopping environments.Content analysis table shows that two main themes...

The economic activities of entrepreneurs are not confined to the ownership a single firm, but encompass income generation from variety sources including wage labour, non-earned and profit secondary business ventures. This paper investigates multiple sample 18 561 owners in UK. A latent class analysis revealed seven different groups differentiated by their degree engagement enterprise generation. results demonstrate importance smaller firms challenge previous assumptions that portfolio...

Purpose While the entrepreneurship and small business research literature has tended to portray women as lesser than men in identifying differences between them, little looked at how gender is construed ownership. The purpose of this paper provide a new focus, examining male female owners construe each other. Design/methodology/approach employs George Kelly's personal construct theory repertory grids examine constructs associated with owners. Findings It found that there are many used...

Abstract In this article, the authors present a German Sense of Community (SOC) Scale for use in military settings. The scale is based on translation and field‐testing an existing U.S.‐based measure neighborhood SOC (Peterson, Speer, &amp; McMillan, 2008 ). methodological intricacies underlying cross‐cultural development are highlighted, as strategies used to overcome them. Administered navy context ( n =270), newly developed improves psychometric credentials by confirming principal theory...

A critical review of online environmental psychology articles based on the stimulus-organism-response-paradigm.

Purpose – The purpose of this paper is to propose that customer readiness and web-channel for internet banking (IB) adoption are the twin universal determinants retail customers’ attitudes intention towards IB-adoption. delineates IB-readiness as state preparedness, ability, willingness engage in IB, authors argue both potential financial institution's must be equally ready before IB-adoption can occur. This presents results initial test model with a sample customers Scotland....

Summary Although many workers have speculated about the nature of parental drinking models upon development attitudes towards, and knowledge of, alcoholic drink amongst children, there has until recently been no systematic study these precise issues. In present study, parents' own self‐reported alcohol consumption was compared with children's specific drinks normative usage patterns. Whilst developmental trends were discerned in results, most children made correct discriminations overall,...

This reports on a four nation, European study, exploring family vacation behavior in Belgium, France, Italy and the United Kingdom. The Paper examines perceived roles of children decision-making relationship between these satisfactions. paper provides review literature consumer choice/experience description multi-national research program which involved collaboration universities: University Strathclyde Glasgow; Sorbonne Paris; Free Brussels Belgium; Centro Italiano Di Studi Superiori Sul...

The view that excessive regulation constrains small business growth has been a persistent theme within and policy communities, although recent studies have demonstrated the actual effects of to be relatively modest. A prior small-scale study proposed four reasons why employment legislation does “not damage” firms. We attempt assess robustness these propositions in large-scale survey 16 779 Results provide empirical support for three propositions. Firstly, perceived dissatisfaction masks...

This paper builds on previous research into blood donation behaviour, focusing perceptions of risk associated with in the UK. It compares indicators obtained through probability and importance calculated using additive versus multiplicative models. examines relationships between perceived specific attention to frequency. The findings demonstrate that apparent varies substantially depending indicator is used a more accurate if two components are combined model rather than an one. Social...