We examined audience uses o f the Internet from a uses-and-gratifications perspective. expected contextual age, unwillingness to communicate, social presence, and motives predict outcomes of exposure, affinity satisfaction. The analyses identified five for using multivariate links among antecedents motives. results suggested distinctions between instrumental ritualized use, as well use serving functional alternative face-to-face interaction.

Journal Article Loneliness, Parasocial Interaction, and Local Television News Viewing Get access Alan M. Rubin, Rubin 1Alan (Ph.D., University of Illinois at Urbana-Champaign, 1976) is associate professor, Elizabeth Perse (M. A., Kent State University, 1985) a doctoral student, Robert A. Powell (M.A., instructor in the School Speech Communication University. We are grateful to Michael McHugh for assisting with development parasocial items data collection, Carole Barbato arranging collection...

This secondary analysis of television viewing motivations and patterns located two user types: (1) users the medium for time consumption entertainment; (2) content nonescapist, information seeking.

Journal Article Ritualized and Instrumental Television Viewing Get access Alan M. Rubin 1Alan is Associate Professor in the School of Speech Communication at Kent State University Search for other works by this author on: Oxford Academic Google Scholar Communication, Volume 34, Issue 3, September 1984, Pages 67–77, https://doi.org/10.1111/j.1460-2466.1984.tb02174.x Published: 07 February 2006

Journal Article Audience Activity and Soap Opera Involvement: A Uses Effects Investigation Get access Alan M. Rubin, Rubin 1Alan (Ph.D., University of Illinois at Urbana-Champaign, 1976) is associate professor in the School Speech Communication Journalism Mass Kent State Search for other works by this author on: Oxford Academic Google Scholar Elizabeth Perse 2Elizabeth University, 1987) assistant Department Delaware. An earlier version article was presented Association convention, Chicago,...

This study examined the antecedents of viewer relationships experienced with television characters. Based on social cognitive theory, we considered how trait aggression helped explain identification, hornophily, and parasocial interaction aggressive Two hundred nineteen participants completed questionnaires measuring one eight We content analyzed portrayals these characters to determine their levels aggression. Results suggested predicted identification characters, but did not predict...

The variable nature of audience activity was examined with a sample 329 local television news viewers. Instrumental viewing expected to be related intentionality, selectivity, and involvement news. Hierarchical regression found that affinity, predicted intentionality; pass time motives, perceived realism, reduced intentionality nonselectivity; motives affinity distractions; information nonentertainment involvement. Canonical correlation two orientations. use, or seeking exciting entertaining...

Our objective was to explore the psychological origins of media gratifications by examining how pertinent variables, based on McGuire's paradigm, help explain television viewing motivation. Hierarchical multiple regression responses from a quota sample 331 persons showed that antecedents and control variables helped predict Parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension were most substantial predictors, along with affinity exposure. We discussed...

Abstract We examined the impact of motivation, interpersonal attraction, and parasocial interaction (PSI) on listening to public affairs talk radio. Hierarchical regression identified several results. PSI exciting entertainment motivation predicted intentional frequent a favorite host. PSI, task information regarding host as an important source information. pass time/habit feeling that influenced attitudes. following host's advice act societal concerns.

(1993). Audience activity and media use. Communication Monographs: Vol. 60, Into the New Century, pp. 98-105.

Uses and gratifications is seen as a viable communication perspective for examining the interface of interpersonal mass communication. This essay explicates dimension uses models, including individual needs functional alternatives. The channels are considered coequal alternatives to media gratification social psychological needs. parallels between perspectives explained research agenda created future investigations why how personal interaction used gratify communicative

The frequency of difficulty in obtaining and maintaining satisfactory erections was studied 198 diabetic men. complaint impotence much more frequent older patients; but by matching data on the various age-groups diabetics against male population reported Kinsey his associates, statistical significance twofold to fivefold increase established. In 30-34-year group, 25% men suffered from impotence. incidence gradually increased with age 53.6% for 50 54 years age. some cases symptom that led...

This essay responds to the individualistic criticism of uses and gratifications perspective by considering social‐structural conditions that affect media effects, proposing an audience‐centered society‐based framework for examining mass communication processes. The nature dependency, origins audience needs motives, audience‐media‐society relationships, functional alternatives, information seeking, effects are discussed as central concepts dependency model communication.

Audience activity in the media transaction may function to promote or deter effects. Facilitative includes selectivity, attention, and involvement. Inhibitory avoidance, distraction, skepticism. The authors expected instrumental motivation, involvement be positive predictors of satisfaction, parasocial interaction, cultivation effects from watching daytime television serials. They skepticism negative those Three path analyses largely supported their expectations. observed direct links...

The investigation explored the relationships between child and adolescent television use motivations various sociodemographic characteristics, viewing levels, program preference, attitudes. Six were identified: learning, passing time or habit, companionship, escape forget, arousal, relaxation. Age was only demographic correlate of most these functions. All correlated positively with medium attachment, perceived content reality. However, when age level partialed out, habitual no longer found...

The study examined how chronic loneliness influenced local news and soap opera viewing. We hypothesized that relates to reduced interpersonal interaction, increased electronic media use, passive television use. discriminant analysis distinguished from nonloneli‐ness by: (a) lesser use of channels greater channels, especially movies; (b) pass time viewing motivation. discussed the implications results related findings links between personal mediated communication.

Those who called in to talk radio programs tended find face-to-face communication less rewarding, were mobile, felt was more important them, and listened for hours a day than those did not call but listen.