Haoyu Liu

ORCID: 0000-0001-6598-1864
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About
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Research Areas
  • Consumer Market Behavior and Pricing
  • Digital Platforms and Economics
  • Innovation Diffusion and Forecasting
  • Consumer Retail Behavior Studies
  • Digital Marketing and Social Media
  • Supply Chain and Inventory Management
  • Management and Marketing Education
  • Quality and Supply Management
  • Free Radicals and Antioxidants
  • Phytochemicals and Antioxidant Activities
  • Auction Theory and Applications
  • Advanced Bandit Algorithms Research
  • Phytochemistry and biological activity of medicinal plants
  • Big Data and Business Intelligence
  • Flexible and Reconfigurable Manufacturing Systems
  • Complex Systems and Time Series Analysis
  • Healthcare professionals’ stress and burnout
  • Educational Games and Gamification
  • Online and Blended Learning
  • Global Health Care Issues
  • Mindfulness and Compassion Interventions
  • Stress and Burnout Research
  • Merger and Competition Analysis
  • Management and Optimization Techniques
  • Consumer Packaging Perceptions and Trends

Lanzhou Institute of Husbandry and Pharmaceutical Sciences
2025

Ministry of Agriculture and Rural Affairs
2025

Xiamen University
2024

Inner Mongolia Normal University
2023

Wuhan Textile University
2022

Shanghai Guanghua Hospital of Integrated Traditional Chinese and Western Medicine
2021-2022

University of International Business and Economics
2019-2021

University of Macau
2021

City University of Macau
2020-2021

Live streaming selling is setting off new waves worldwide, especially in China. Considering the effects of number viewers and average reference price, this paper investigates optimal decisions platform's recommending effort streamer's by differential game theory. We find that if platform sets a higher revenue‐sharing rate, its to recommend streamer will decrease, which could reduce revenues. Thus, we propose subsidy mechanism incentivizes increase investments recommendations, while enabling...

10.1002/mde.3289 article EN Managerial and Decision Economics 2021-01-12

Oxidative stress refers to the phenomenon in which redox balance of body is disrupted response stimuli, leading an excessive accumulation reactive oxygen species vivo, can lead a variety diseases. In contrast artificial antioxidants, whose safety controversial, natural are widely available, pharmacologically active, and have little toxic side effects, expected be candidates for treatment oxidative stress-related Polygonum viviparum L. (PV) herbal medicine with antioxidant properties used as...

10.3390/antiox14010041 article EN cc-by Antioxidants 2025-01-01

Abstract To find the repercussion of firefighters’ perceived stress on job burnout and its psychological mechanism, 488 firefighters were tested with scale, self-compassion simplified coping style questionnaire, Maslach inventory general survey. The conclusions demonstrated that was significantly pertinent to burnout; both negative acted as intermediaries; intermediary role in via moderated by positive style. main findings suggest explicitly predicts implicitly influences Positive link...

10.1007/s12144-023-05069-z article EN cc-by Current Psychology 2023-08-07

Regardless of the platform or Apps number users is a prerequisite for monetization. Considering in-App advertising, through optimal control theory, this paper establishes dynamic advertising strategy model one and n under decentralized integrated systems. For each system, constrained by states dynamics platform’s App’s users. Our research has obtained some management insights findings as follows. Firstly, don’t have to worry about negative effects caused other when making decisions....

10.3390/su12010145 article EN Sustainability 2019-12-23

Considering users’ perceptions can help managers develop more accurate business strategies. Utilizing optimal control theory, this paper takes the reference price and goodwill of paid App as state variables to analyze App’s product quality platform’s advertising effort with revenue-sharing contract in decentralized integrated systems, respectively. Results show that: (1) The higher loyalty, price, while for users who lack impact be ignored. (2) When rate is equal or than 2/3, unwilling bear...

10.3390/math8050733 article EN cc-by Mathematics 2020-05-06

Automated pricing and replenishment decision-making for vegetable items in supermarkets has attracted the attention of many operators become a trend, an indispensable part operators. In order to develop reliable automatic decisions products, this paper firstly uses logistic regression analysis obtain equations total sales cost-plus each category, then ARIMA time-series forecasting model forecast average wholesale prices categories next 7 days. After selecting price pricing-sales volume...

10.54097/2sqekr36 article EN cc-by-nc Highlights in Business Economics and Management 2024-01-22

The sailboat game is popular in supply chain management teaching. In the game, students play different roles a and try to achieve better performance terms of minimizing costs, while gaining knowledge production processes, quality management, inventory management. Despite its popularity, how beneficial student groups unclear. current paper documents two games held cities, Macau Zhuhai, respectively. We distribute anonymous questionnaires after compare responses. Through comparison, we...

10.1080/08832323.2021.1986461 article EN Journal of Education for Business 2021-10-06

Exponential bandits are widely adopted in economics and marketing due to their tractability. This paper analyzes the one-agent multi-armed account of exponential bandits, where agent dynamically selects arms maximize total payoff. We motivate our base model by examples with being same type, while results generalized cases either independent or dependent. The contribution is fourfold. First, we characterize optimal policy for choose arms. Under policy, one arm each time, an used at most once....

10.2139/ssrn.3724377 article EN SSRN Electronic Journal 2020-01-01

Under the background of national rural revitalization strategy, under economic in China, agricultural country, products packaging design more and important implementation strategy rejuvenating club banners sweet potato vermicelli packaging, for example, this paper discusses analysis existing problems shortcomings to explore how combining regional culture product To create a brand characteristics design, order promote strategic development revitalization, so as development.

10.54691/bcpssh.v18i.991 article EN cc-by BCP Social Sciences & Humanities 2022-06-30

This paper studies the concavity of consumption function a habit-forming consumer with convex absolute risk tolerance. I show that consumer's can be when young and becomes concave old, contrary to results standard consumptionsaving model time-separable utility. Compared without habit formation, conditions required for functions are weaker in general. These advance our understanding (non-)concavity timeseparable preferences.

10.2139/ssrn.4218437 article EN SSRN Electronic Journal 2022-01-01

This paper studies the concavity of consumption function a habit-forming consumer with convex absolute risk tolerance. Habit formation is incorporated into finite-horizon consumption-saving model Carroll and Kimball (1996). I derive condition under which concave. Compared to results time-separable preferences, more likely be concave habit formation. In addition, different from case without habits, can in earlier periods become later. Thus, when gets old. These advance our understanding...

10.2139/ssrn.3943097 article EN SSRN Electronic Journal 2021-01-01
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