A5026691427- Digital Marketing and Social Media
- Health Systems, Economic Evaluations, Quality of Life
- Consumer Behavior in Brand Consumption and Identification
- Pharmaceutical Economics and Policy
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Impact of Technology on Adolescents
- Economic and Financial Impacts of Cancer
- Innovative Human-Technology Interaction
- Social Media and Politics
- Consumer Retail Behavior Studies
- Privacy, Security, and Data Protection
- Behavioral Health and Interventions
- Pharmaceutical studies and practices
- Health disparities and outcomes
- Technology Use by Older Adults
- Management and Marketing Education
- Open Education and E-Learning
- Dental Education, Practice, Research
- Artistic and Creative Research
- Pharmaceutical Practices and Patient Outcomes
- Simulation-Based Education in Healthcare
- Conferences and Exhibitions Management
- Innovation Diffusion and Forecasting
- Digital Communication and Language
University College London
2007-2022
Sacred Heart University
2011-2022
Welch College
2011-2022
College of Business and Technology
2022
Imperial College London
2008-2020
University of Central Florida
2019
Queen Mary University of London
2017
The London College
2014
International University
2014
University of South Wales
2014
<h3>ABSTRACT</h3> Social-networking sites (SNS) such as Facebook and Twitter are growing in both popularity number of users. For advertisers the themselves, it is crucial that users accept advertising a component SNS. Anecdotal evidence indicates social-networking (SNA) can be effective when it, but perception excessive commercialization may lead to user abandonment. Empirical support for these propositions, however, lacking. Based on media uses gratification theory, authors propose...
Marketers have long understood that consumers' self-concepts influence the products they purchase; conversely, purchased people's self-concepts. Might same self-enhancement framework apply in to shared online advertisements? Using symbolic interactionist perspective of identity theory, this study empirically tests proposition consumers use electronic word mouth, and specifically sharing advertising, construct express their The results suggest self-brand congruity, entertainment value,...
Purpose – Mobile applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage apps for marketing purposes has grown exponentially over past few years, there is little academic research in this area. The purpose paper to examine how mobile phone platform (Android vs Apple iOS), interest app recency store visit affect consumers’ likelihood use purchasing information-sharing activities. Design/methodology/approach tests a model by analysing...
Purpose The purpose of this study is to demonstrate how Facebook usage positively related envy and narcissism, which in turn increase users’ desire for self-promotion propensity engage conspicuous consumption. Design/methodology/approach Data were collected via an online survey, with 674 usable responses from users all ages. Findings results support the hypotheses that increased narcissism. These two psychological constructs lead stronger desires self-promotion, spurring behavioral response...
This study investigates the effects of narcissism, envy and self-promotion on travellers' sharing travel-related photographs themselves ("selfies") through social media, based upon comparison theory. The role media in increasing individuals' levels narcissism is also examined. Data was collected via an online survey 674 respondents. results suggest that increase likelihood travellers posting selfies both directly, as a mediator. Furthermore, finds usage increases, so do envy.
The COVID-19 pandemic was an unprecedented event in modern history, transforming the nature of higher education. As course delivery moved online, marketing educators were faced with workloads and more demands on their time. Anecdotal evidence suggested that faculty working more, as 2020–2021 school year progressed, reports fatigue burnout prevalent. An empirical study measures perceived increases workload among outcomes work, well levels burnout. In addition, a model antecedents is proposed...
Purpose The purpose of this paper is to empirically identify categories online shopping experiences and web site functions facilitating these experiences, test the effect those on browser satisfaction, conversion, store performance. Design/methodology/approach Two analytical methods (survey‐based exploratory factor analysis secondary data‐based regressions) were employed mediating role satisfaction between e‐tail performance for 115 top retailers during 2006‐2008. Findings In addition...
Marketers have generally assumed actionable differences exist between Gen X and Y, particularly with regard to electronically mediated marketing. Using a mixedmethod approach, this study investigates whether generational in electronic word-of-mouth (e-WOM) behaviours. Through focus group research, attitudes behaviours toward e-WOM were elicited from members of both generations. From these sessions, propositions developed tested. The findings suggest that, although there are structural the...
Purpose Branded applications (apps) are increasingly important in marketers' omnichannel strategies. They have not only changed the way customers purchase but also how companies interact with customers. Building on value co-creation literature, this research investigates consumer brand engagement's role enhancing perceived quality and loyalty via co-creation. Design/methodology/approach Using online survey data from 355 app users, a conceptual model is tested employing partial least squares...
Antimicrobial resistance (AMR) is a major concern facing global health today, with the greatest impact in developing countries where burden of infectious diseases much higher. The inappropriate prescribing and use antibiotics are contributory factors to increasing antibiotic resistance. stewardship programmes (AMS) implemented optimise promote behavioural change antimicrobials. AMS have been widely employed proven improve many high-income settings. However, strategies contain antimicrobial...
Purpose Consumers are increasingly connected to each other through electronic devices. Consequently, the potential for online retailer (hereafter, e‐tailer) initiated communications delivered media inspire viral‐like e‐WOM processes among consumers is also expanding. Microblog postings and e‐mails may impact consumers' perceptions of retail web sites (e‐servicescape). These trigger outcomes (i.e. greater trust, patronage, or e‐WOM) that redound e‐tailers' interests. The first purpose this...
Abstract Advertising appeals emphasizing unrealistic body images are increasingly linked to depression, loss of self‐esteem, and unhealthy eating habits. Understanding the motivation young vulnerable populations undergo cosmetic procedures can help modify marketing public policy practices. Using a multidisciplinary approach, this paper confirms motivating role self‐concept discrepancy in women seeking procedures. It also reveals conflicting moderating influences different types social...
Abstract Background Healthcare teams often consist of geographically dispersed members. Virtual worlds can support immersive, high-quality, multimedia interaction between remote individuals; this study investigated use virtual to healthcare quality improvement team meetings. Methods Twenty individuals (12 female, aged 25–67 [ M = 42.3, SD 11.8]) from 6 conducted collaborative tasks in world or face-to-face settings. Quality task performances were measured and questionnaires interviews used...
Abstract Objectives An increasing number of innovative therapies (e.g., gene- and cell-based treatments) have been developed in the past 20 years. Despite significant clinical potential these therapies, access delays may arise because differing perspectives manufacturers payers regarding issues such as value product, financial uncertainties, sustainability. Managed entry agreements (MEAs) can enable to treatments that would not be reimbursed by conventional methods concerns. However,...
Background: In France control of pharmaceutical expenditure has been a policy priority for many years and generic policies have featured prominently on the agenda. Measures including reference pricing, substitution international non-proprietary name (INN) prescribing introduced in recent years. Generic manufacturers wholesalers may offer discounts, rebates or promotions to pharmacies order gain an edge over their competitors, but true extent is unknown.Objectives: To identify amplitude...
Daily-deal sites such as Groupon and Living Social have seen explosive growth over the past few years, but many firms are struggling to craft effective messages that will appeal consumers’ deal-seeking motivations. This study examines cognitive process by which consumers interpret offers, specifically interaction between regulatory focus message framing. Two experiments suggest matching (emphasizing nonloss for prevention-oriented individuals gain promotion-oriented customers) strengthens...