Purpose – This study aims to investigate the nature of brand hate, its antecedents and outcomes. Design/methodology/approach The authors conduct two quantitative studies in Europe. In Study 1, a measure hate is developed effects are tested on behavioral 2, show how outcomes change depending reasons for hate. Findings conceptualizes as constellation negative emotions which significantly associated with different outcomes, including complaining, WOM, protest patronage reduction/cessation....

ABSTRACT Two forms of consumer response to corporate wrongdoing are constructive punitive actions (i.e., those designed induce firms change their behavior but with the hope sustaining relationships consumers) and destructive intended discredit or harm firms, ultimately leading disengagement from firms). This study investigates conditions under which one other taken shows that anger regulates former, whereas contempt governs latter. Hypotheses tested in two studies: a laboratory experiment...

Abstract Despite the growing application of interactive technologies like service robots in customer service, there is limited understanding about how customers respond to interactions with frontline compared those human employees. Moreover, it unclear whether all interaction same way. Our research looks at individual differences social behaviors, specifically customers' attachment styles, influence three types responses: affective responses (experienced pleasantness), attitudinal (perceived...

Purpose – This paper aims to investigate the effects of company corporate social responsibility (CSR) initiatives on two consumers’ pro-social behaviors closely related cause promoted by company, such as consumers donating money and volunteering time. In addition, role moral elevation a mediating variable in relationships is tested. Design/methodology/approach After an exploratory study, authors tested mediator that facilitates CSR activities domains specific types behavior displayed...

A theoretical framework is developed to explain the mechanisms that underlie effectiveness of matching postcrisis communication strategies crisis types on relevant consumer reactions. Two studies are conducted regarding an actual case: Costa Concordia shipwreck 2012. Study 1 provides evidence more favorable reactions a company when confession strategy and preventable matched. The results verify consumers' emotions anger sympathy play mediating role. 2 demonstrates corporate reputation's...

Research in psychology has shown that even routinely experienced everyday objects such as brands can trigger cognitively engaging, emotional, and socially meaningful experiences. In this article, we review three key areas where current advances reside: passive with utilitarian symbolic meanings, relationship partners regulators of personal relationships, creators social identity group linking value. these is grounded a number fundamental perspectives within cognitive, motivational,...

Different Front-of-Pack (FOP) nutritional labels have been implemented in order to increase consumers' awareness of food quality and encourage healthier choices. However, few studies analysed the effects FOPLs on subjective understanding liking across different socio-cultural contexts. This study tests effect that new enriched informative label NutrInform Battery summary Nutri-Score comprehension 2776 respondents seven European countries (France, Germany, Greece, Italy, Portugal, Romania...

Interpretability is fundamental in healthcare problems and the lack of it deep learning models currently major barrier usage such powerful algorithms field. The study describes implementation an attention layer for Long Short-Term Memory (LSTM) neural network that provides a useful picture on influence several input variables included model. A cohort 10,616 patients with cardiovascular diseases selected from MIMIC III dataset, openly available database electronic health records (EHRs)...

Front-of-pack nutritional label (FOPL) systems have been developed worldwide to amplify and simplify information induce healthier choices. This study explores consumers' internal reactions - in terms of subjective understanding liking a new FOPL: the NutrInform Battery. The investigation aims assess clear comprehension by consumers provided Battery FOPL scheme, based on sample 200 Italian respondents, real-life setting, with products representative most widely consumed food categories, using...