Purpose – The purpose of this paper is to summarize and classify extant research better understand the past, present, future state theory value co-creation. Its main objectives are: identify different theoretical perspectives streams that characterize define co-creation literature, highlight connections between them; look for emerging trends gaps in literature by comparing most recent papers with those representing field's core. Design/methodology/approach relies on bibliometric data:...

In marketing and consumer research, consumers have been increasingly theorized as producers. However, these theorizations do not take all facets of consumers’ productive role into account. This paper mobilizes both post-Marxist economics post-Maussian socioeconomics to develop the concept working consumer. depicts who, through their immaterial labour, add cultural affective value market offerings. so doing increase offerings, although they usually work at primary level sociality...

This special issue continues the critical engagement with popular discourses of Prahalad’s value co-creation paradigm and Vargo Lusch’s service-dominant logic marketing. The intensity debate among marketing scholars over these two management concepts demonstrates how much is at stake — conceptually politically when roles consumer producer become blurred. Economic value, ownership, consumption, production need to be redefined, political ideas relationship between social economic require...

Research on new product development (NPD) has grown considerably over the last 30 years interweaving with serval fields of study such as strategy, marketing, supply chain management, and project management. This article offers an overview NPD management literature published ten (2008 to 2018) in 1226 peer-reviewed articles. By applying bibliometric analysis, we have discovered existence five research clusters focused following main thematic areas: process, integration diverse knowledge...

Purpose – Through an empirical analysis of a consumption community, the purpose this paper is to demonstrate that theories gift-giving, sharing and commodity exchange should not be kept separated but integrated into unifying model. Design/methodology/approach The provides new evidence about Bookcrossing.com , whose members share give books as gifts; is, physical goods rather than digital ones in most communities considered literature. This community analysed with qualitative tools, such...

Like many other disciplines within the broad area of social sciences (e.g., anthropology, gender studies, psychology, sociology, etc.), consumer research is also highly navigated by scholars from Western countries. This, however, does not mean, any means, that devoted to studying contexts only. As evident ever-increasing number regional conferences Asia-Pacific and Latin American Association for Consumer Research) non-Western students' enrolment in doctoral programs at universities, there...

This article provides a historically grounded explanation of category emergence and change by using the gin as an example. Formerly standardized spirit produced narrow group large England-based producers, has become premium craft made thousands big small producers in every corner world – categorical shift that commentators have dubbed ‘ginaissance’. We approach product categories socially constructed entities make informed use history to explain successive dynamics. Strategic action field...

This work aims at analyzing the strategic dimension of industry-trade relationships, where it is to advantage both industry and trade replace traditional market relations with cooperation. After a review existing literature, various ways can manage their are considered conditions in which such collaboration take place also discussed. The paper ends by presenting distributive model recently introduced Olivetti, no doubt be viewed as clear example

Purpose The authors have systematically reviewed 534 corporate social responsibility communication (CSRC) papers, updating the current debate about ontological and epistemological paradigms that characterize field, providing evidence of interactions between these related methodological choices. purpose this paper is to provide theoretical implications for future research in CSRC domain. Design/methodology/approach used Scopus database search titles, abstracts keywords with two queries sets...

Consumers participate in social media producing value through labor. So far scholars approached labor a Marxist lens focusing on the economic aspects of its and potential risks related to consumers’ exploitation. We build sociocultural conceptualization actualizing Aristotelian idea virtuous action that realizes life well lived with others. Following this approach, we identify Eudaimonia as theoretical construct capture labor, elaborate how enables achievement eudaimonic state living....