A5085809887- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Management, Economics, and Public Policy
- Environmental Sustainability in Business
- Diverse academic and cultural studies
- Customer Service Quality and Loyalty
- Environmental Education and Sustainability
- Fashion and Cultural Textiles
- Marketing and Advertising Strategies
- Cultural Industries and Urban Development
- Food Waste Reduction and Sustainability
- Wine Industry and Tourism
- Italy: Economic History and Contemporary Issues
- Corporate Identity and Reputation
- Global Trade and Competitiveness
- Personality Traits and Psychology
- Historical and Environmental Studies
- Consumer Retail Behavior Studies
- Globalization and Cultural Identity
- Behavioral Health and Interventions
- Psychology of Moral and Emotional Judgment
- Technology Adoption and User Behaviour
- Healthcare Systems and Public Health
- Consumer Attitudes and Food Labeling
- Diverse Aspects of Tourism Research
University of Florence
2016-2023
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”
2020-2021
Florence (Netherlands)
2014-2019
Marche Polytechnic University
2015-2016
BorgWarner (Brazil)
2012
One of the major challenges for tourism sector is enacting sustainable behaviours. A key strategy hoteliers developing persuasive messages, with goal encouraging guests' voluntary participation in green programmes. Through lens prospect theory and construal level theory, present study investigates to what extent a loss or gain-framed message influences recycling hotel guests via field laboratory experiment. The experiment tests moderating effect (concrete abstract) on frame that activate...
Purpose There is growing interest in the use of human-like social robots, able to undertake complex tasks whilst building consumer engagement. However, further exploration needed on optimal level humanoid appearance for service robots. In particular, literature limited with respect mitigating disconfirmed expectations robots high human-likeness. This paper aims address this gap by testing effect robot appearance, and warmth (vs competence) customers’ responses. Design/methodology/approach...
Abstract Policy makers around the world are facing serious challenges in controlling citizens' obesity and healthiness, hence, they devote increased attention to development of tools that communicate easily processable nutrition information. Front‐of‐package labels one such have been used signal extent which food items contain potentially unhealthy ingredients as sugar or fat. In this research, we focus on cues three different categories investigate their impact consumer choice. We compare...
Abstract The purpose of this research is to investigate how the green image a city can affect potential visitors' attitude toward in context user‐generated content. study adopts 2 × experimental design which greenness and social distance between users authors media content are examined. results demonstrate that has significant effect on attitudes cities. Moreover, effects vary according perceived author post visitors. This contributes literature by assessing role plays place branding...
Purpose The purpose of this paper is to advance the understanding wine by glass (WBG) consumption as a new growing trend in consumption. To end, roles risk perception, involvement and variety seeking are investigated determining WBG purchase intentions. Design/methodology/approach Two studies based on scenario-based survey have been conducted. In Study 1 ( n =248), relationship between perception intention mediated tested. 2 =200), with mediating role analysed. Findings Results show that...
The aim of this paper is to analyze how Made in Italy products are retailed the international markets. research investigates level coherence between country image and stores where Italian brands sold abroad; focus about internationalization process firms producing distributing high value goods fashion, furniture, food sectors with an explicit Country-of-Origin (COO). existent literature has considered analyzed relationships Brand COO its effect on consumers' perceptions behavior. However,...
Purpose This paper aims to provide scholars and practitioners with an innovative method of analyzing luxury brand associations in social media (i.e. Twitter). To do so, authors investigated the alignment between identity image online communication, taking into consideration firm- user-generated content (UGC) form bloggers’ contents. introduces new tools that managers could use manage adapt way they communicate interact their customers. Design/methodology/approach The study adopts a...
AbstractAdvertisers have begun to recognize the role of inclusive advertising in consumer well-being. One way increase inclusivity is minimize experiences exclusion using marketing tools. Although social common today's world, current academic literature mostly silent on how can mitigate negative effects exclusion. This article initiates discussion by systematically exploring underlying phenomena and related concepts (e.g., marginalization, loneliness, isolation). Through a bibliometric...
The aim of this paper is to analyze the relationship between fashion events and territory where they take place, focusing on how can also affect consumers' behavior. History culture, together with creativity innovation, represent distinctive traits global cities; at same time, these characteristics are basis industry, which combines past, present future in a constant state renewal. On empirical side, using qualitative methodology, research presents case study, investigating city Florence its...
Abstract This study examines the likelihood of cheating when consumers are offered with option using postponed payment plans after purchasing hedonic goods. It addresses how nature good combined timing affects its perceived psychological ownership, which in turn influences consumers’ behavior. Three experimental studies indicate that mentally represent a (vs. utilitarian) good, they more likely to cheat. effect is greater than an immediate one. Findings also show ownership lower for goods...