A5009098815- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Color perception and design
- Geochemistry and Geologic Mapping
- Diverse Topics in Contemporary Research
- Consumer Perception and Purchasing Behavior
- Personality Traits and Psychology
- Diverse Approaches in Healthcare and Education Studies
- Virtual Reality Applications and Impacts
- Soil Geostatistics and Mapping
- Geographic Information Systems Studies
- Geological Modeling and Analysis
- Spatial Cognition and Navigation
- Global trade, sustainability, and social impact
- Multisensory perception and integration
- Eating Disorders and Behaviors
- Personality Disorders and Psychopathology
- Nutrition, Health and Food Behavior
- Racial and Ethnic Identity Research
- Emotional Labor in Professions
- Visual and Cognitive Learning Processes
- Management and Marketing Education
- Consumer Market Behavior and Pricing
Yonsei University
2021-2023
University of Florida
2010-2020
Kent State University
2015
College of Business Administration
2015
Keio University Shonan Fujisawa
2014
Gainesville Obstetrics & Gynecology
2012
Siegfried (Switzerland)
2009
University of Missouri
2003-2005
ABSTRACT International luxury businesses are challenged by the identification and satisfaction of common needs desires global market segments. Although goods have become available to a wider range consumers, traditional conspicuous consumption model has been transformed into new experiential sensibility that is marked change in way consumers define luxury. Based on an empirical study collaboration with American, European, Asian researchers, results provide evidence various parts world...
Purpose This paper aims to explore the impact of brand authenticity on forming self-reinforcing assets (enticing-the-self, enriching-the-self and enabling-the-self), which subsequently influence brand-self connectedness consumers’ behavioral intentions. Design/methodology/approach The authors surveyed 347 consumers in USA Brazil used structural equation modeling test relationship among authenticity, assets, Findings Brand was found assets. In turn, promoted closeness toward brand, thereby...
Abstract As Web-based interactive 3D graphics (Web 3D), popularly referred to as Virtual Reality, continue become more affordable, research and development groups in various fields have been adopting Web technology. In addition simulation of content, the ability instantly display alternative looks has recognized an innovative way improve communication such product design, architecture, e-commerce. Despite substantial adoption 3D, how much technology benefits target users well providers who...
The authors explore the potential that Virtual Reality (VR) offers for future of furniture retailing. For purpose, they develop an Internet-based Integrated Solution (VRIS) system allows viewers to select (sofa, chair, and table) set up a living room. They also two-dimensional static, image-based as control test effectiveness VR over conventional formats interfaces. results demonstrate enhancing consumers' ability visualize coordination produces significant, positive differences in their...
ABSTRACT Given that decision‐making typically encompasses stages such as problem recognition, the generation of alternatives, and selection optimal choice, Large Language Models (LLMs) are progressively being integrated into tasks requiring enumeration comparative evaluation thereby promoting more rational frameworks. Analysing extent to which LLMs exhibit meaningful performance at each stage process has thus become a critical area inquiry. In particular, hold potential identify latent...
Purpose To develop and validate a new scale for affective reactions to print apparel advertisements. Design/methodology/approach Following the guidelines suggested by Churchill, measuring advertisements was developed. A questionnaire then administered assess validity reliability of measures. confirmatory factor analysis conducted using LISREL. Findings The model supported that unipolar categories warm, negative, upbeat, sensual, bored feelings effectively represent Evidence established...
This research aims to extend the analysis of factors influencing consumer purchase luxury goods. The effects brand and country origin (CoO) on decision are specifically considered. A total sample 1103 respondents in seven countries (China, France, India, Italy, Japan, Russia, USA) is analyzed through a structured questionnaire administered online. tests scales decision-making attachment exploratory confirmatory factor analysis. It also causal model relationships between attachment.The...
This study is a Web–based investigation that utilizes virtual reality technology to understand the factors considered for residential furniture purchase and style preference. In interior design, has significant financial symbolic meaning. From broader perspective, important domestic industry as well woodworking textile markets. Despite this importance, little known about how consumers make choices what designs or styles are preferred. The purpose of most involved in choosing living room...
Purpose The purpose of this paper is to explore how consumers respond price promotions in stores and on internet channels during a holiday season. Since shopping has long been considered promotion intensive multichannel increasing, it important understand whether differently from these two different channels. aims examine the extent that perceive online offline their sensitivity such influences spending each channel. Design/methodology/approach A public telephone survey was conducted collect...
Abstract Store atmosphere can influence shoppers' perceptions and behaviors. This research contributes to the literature by showing that a visually warm store induce psychological warmth perception among in‐store consumers. An empirical study was conducted investigate effect of through or cold on consumers' perceptions/behaviors moderating role processing styles. Results ( N = 181) showed (vs. cold) induces intimacy toward affective processors assortment similarity cognitive processors. Such...
The retail industry is undergoing a significant transformation. Factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches retail. Retailers since embraced data-driven strategies with real-time implementation stay relevant in this complex, ever-changing industry. This shift has generated new demand for talent. Data-driven require workers demonstrated skills data analytics, critical thinking, cross-functional teamwork,...
The textile and apparel industries in North America have experienced dramatic changes the past decade. American Free Trade Agreement (NAFTA) has prompted formation of supply networks throughout Western Hemisphere combining retailers USA with Mexico to compete against Asian countries. Contrary widely acclaimed intent NAFTA, increased production not led a growth for US industry. Instead, industry continuously lost ground global competition, giving up large portion its manufacturing. Today, is...
This is an investigation of how consumers use the elements apparel advertisement to develop their attitudes toward advertised product. It examined whether participants' involvement level (high or low) and product type (utilitarian jacket expressive jacket) influence ways process a message argument (strong weak) background picture (unattractive attractive) in advertisement. Using Elaboration Likelihood Model (ELM), experimental study was conducted examine information processing activities...
Purpose The paper seeks to develop strategic planning enhance sustainable competitiveness in the US textile industry with a consideration of DR‐CAFTA as an opportunity establish responsive supply chain networks Western hemisphere. Design/methodology/approach analysis was based on literature reviews, trade data analyses, and site visits for personal interviews at apparel companies North Carolina Office Textile Apparel Department Commerce, Washington, DC. Findings countries constitute only...
효과적인 광물자원 탐사 기술을 개발하기 위하여 광물자원의 포텐셜 지도 구축 연구를 수행하였다. 대상 지역은 광상 성인모델이 알려진 가곡광산으로 선정하였다. 성인모델을 바탕으로 관계화성암, 단층, 탄산염암 등의 지질학적 요인들을 평가 인덱스로 각 요인들과 광체간의 공간적 상관관계를 분석하여 지질 구조 들로부터의 거리에 따른 가중치를 해석, 가곡광산에 대한 지도를 구축하였다. 해석된 지도는 현재 광체의 위치에서 높은 값을 갖으며, 영역의 패턴 역시 광체 패턴과 유사하게 나타나고 있다. 이 결과는 추후 수행될 자원 시 광체와 유사한 지질환경을 갖는 영역을 효과적으로 제시할 수 있기 때문에 그 효용성이 높다 할 In order to develop an effective mineral exploration technique, this study was carried out about the potential mapping of Gagok mine. The deposit model...
The present study aims to assess the psychometric properties (i.e., reliability and validity) factor structure of Korean version Short Dark Triad (SD3) with 27 items for evaluating traits Triad: narcissism, Machiavellianism, psychopathy. An analysis using both exploratory (EFA) confirmatory (CFA) within Study 1 2 (N = 250 1, N 2) yielded two factors Machivellianism-Psychopathy (Ma-Psy) Narcissism in Korea did not suport 3-factor solution original SD3 developed by Johns & Paulhus (2014)....