A5073375077- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- International Business and FDI
- Management, Economics, and Public Policy
- Technology Adoption and User Behaviour
- Business Strategy and Innovation
- Wine Industry and Tourism
- Global Trade and Competitiveness
- European Socioeconomic and Political Studies
- Personality Traits and Psychology
- Corporate Identity and Reputation
- Diverse Aspects of Tourism Research
- Diverse Topics in Contemporary Research
- Business and Economic Development
- Media Influence and Health
- Cultural, Linguistic, Economic Studies
- Diverse Scientific Research in Ukraine
- French Urban and Social Studies
- Fashion and Cultural Textiles
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
- Educational and Social Studies
- Technology and Data Analysis
NEOMA Business School
2013-2023
University of Florence
2015-2021
France Business School
2015-2021
Leibniz University Hannover
2018
Institute of Management Technology
2015
Différenciation et Communication Neuronale et Neuroendocrine
2012
Siegfried (Switzerland)
2009
Délégation Normandie
1998
Normandie Innovation Marché Entreprise Consommation
1998
ABSTRACT International luxury businesses are challenged by the identification and satisfaction of common needs desires global market segments. Although goods have become available to a wider range consumers, traditional conspicuous consumption model has been transformed into new experiential sensibility that is marked change in way consumers define luxury. Based on an empirical study collaboration with American, European, Asian researchers, results provide evidence various parts world...
Purpose The authors' research was carried out with the aim of analyzing perception luxury and brands among an international sample young people. Design/methodology/approach This article based on empirical study 233 respondents. First, a qualitative analysis content using respondents' own words conducted. Then, to show whether there are differences between countries significant groups countries, variance (one‐way ANOVA) performed analyzed Fisher F ‐test post‐hoc Duncan tests. Findings Beyond...
Purpose The purpose of this paper is to address the recent evolution luxury goods sector as well distribution strategy some major companies. must consider two different issues: first, need control value chain in order gain a competitive advantage that becoming concentrated; second, meet desire for emotions and aesthetic experience, expressed by customers goods. Design/methodology/approach For exploratory phase, chooses draw data from convenience sample made undergraduate students Rouen...
Despite the fact that social networking sites (SNSs) provide new opportunities for firms and brands, there is still a little understanding of how user-generated contents (UGC) shopping-related research via Facebook (FB) affects brand loyalty intention in luxury fashion context. The present work develops conceptual model to empirically analyze affected by customers' trust brand's FB page, their willingness utilize page searches, three different types UGC: peer recommendations, informational...
Purpose In the literature, question of how strategies brand portfolios affect performance remains open and subject to contradictory developments. This paper aims highlight various steps involved in analysis international as well issues specific each these phases. Design/methodology/approach article relies on results a longitudinal case study conducted collaboration with marketing direction Procter & Gamble's European Business Unit “Laundry Fabric Care” from 2004 2009. Findings The...
This research aims to extend the analysis of factors influencing consumer purchase luxury goods. The effects brand and country origin (CoO) on decision are specifically considered. A total sample 1103 respondents in seven countries (China, France, India, Italy, Japan, Russia, USA) is analyzed through a structured questionnaire administered online. tests scales decision-making attachment exploratory confirmatory factor analysis. It also causal model relationships between attachment.The...
The aim of this paper is to analyze how Made in Italy products are retailed the international markets. research investigates level coherence between country image and stores where Italian brands sold abroad; focus about internationalization process firms producing distributing high value goods fashion, furniture, food sectors with an explicit Country-of-Origin (COO). existent literature has considered analyzed relationships Brand COO its effect on consumers' perceptions behavior. However,...
There is relatively little evidence on how social media marketing activities influence brand equity creation and consumers' behavior towards the brand.We explore these relationships by analyzing pioneering brands in luxury sector (Burberry, Dior, Gucci, Hermè s, Louis Vuitton).Based a survey of 845 consumers (Chinese, French, Indian Italian) who follow five studied media, we developed structural equation model that helps to address gaps prior branding literature.Specifically, our study...
De nombreuses entreprises se sont engagees dans l'analyse et la restructuration de leur portefeuille marques au niveau local ou international. La strategie du Groupe Procter & Gamble illustre parfaitement cette tendance. Au international, avant sa fusion avec Gillette en 2005, il avait reduit son international a 300 concentrait ses efforts sur 16 milliardaires dollars. Il s'etait egalement lance nombreux chantiers portefeuilles locaux, particulier lessives 2005 France. Cet entretien Noemie...