Purpose This paper analyzes the effect of circular economy practices on firm performance for a supply chain and explores moderating role that big-data-driven plays within these relationships. Design/methodology/approach study uses data collected through an online survey distributed to managers 378 Italian firms have adopted principles. The are processed using multiple regression analysis. Findings results indicate three categories investigated – namely management design, relationship HR play...

Purpose This study aims to investigate the effects of open innovation (OI) and big data analytics (BDA) on reflective knowledge exchange (RKE) within context complex collaborative networks. Specifically, it considers relationships between sourcing from an external environment, transferring environment adopting solutions that are useful appropriate returns innovation. Design/methodology/approach analyzes connection number patent applications amount OI, as well association use BDA. Data firms...

Abstract In recent years, corporate social responsibility has become the most outstanding challenges for firms and circular economy emerged as an innovative business model able to transform into actions. Even if by adopting such a strategic could enhance their performance, results continue be mixed unclear. The aim of paper is twofold. First, study investigates effect three practices (waste treatment, reduction recycling), on brand reputation financial performance. Second, tests role in...

Purpose The purpose of this paper is to empirically investigate how big data collected from social media contribute knowledge management practices, innovation processes and business performance. Design/methodology/approach study used 418 questionnaires firms that actively invest in marketing, advertising communication the Italian market. hypotheses testing analysis were conducted using structural equation modeling. Findings results reveal customers’ gathered produce different effects on...

Purpose The study aims to investigate whether and how digital transformation, in terms of collaboration, joint efforts with internal/external partners achieve common goals the adoption tools supporting this practice, affect social innovation capital context small innovative enterprises (SIEs). Design/methodology/approach research hypotheses derived from analysis literature, evaluating sharing resources, intensity patterns collective capacity SIEs innovate, were investigated by applying...

Purpose Building upon the insights of resource-based view and internationalization theories, purpose this paper is to examine role networks play in SMEs' readiness for internationalization. By investigating three different types knowledge sharing, namely economic-setting, market-specific customer-specific, study analyzes their effect on Design/methodology/approach The four research hypotheses derived by from analysis literature have been investigated applying multiple regression technique....

Purpose The purpose of this study is to develop an analytical comparison between the impact social media communication (both user-generated and firm-created) effects traditional communication. In particular, components customer-based brand equity any difference in according origin associations are investigated. target group consisted fans followers beer brands on media. Design/methodology/approach all, 192 questionnaires were collected a survey link that was posted pages operate Italian...

The paper analyzes three models in order to identify the causal combinations of social media usage and management that lead an improvement of, respectively, brand awareness, reputation, loyalty. Data collected from 268 managers operating organizational units closely involved marketing communication activities have been analyzed using fuzzy-set qualitative comparative analysis (fsQCA). Different equifinal pathways emerge, highlighting some commonalities, as well specificities. Social...

Despite the fact that social networking sites (SNSs) provide new opportunities for firms and brands, there is still a little understanding of how user-generated contents (UGC) shopping-related research via Facebook (FB) affects brand loyalty intention in luxury fashion context. The present work develops conceptual model to empirically analyze affected by customers' trust brand's FB page, their willingness utilize page searches, three different types UGC: peer recommendations, informational...

Purpose This paper investigates the user entrepreneurship process in video game industry, and how this is influenced by interactions between entrepreneurs communities. Design/methodology/approach The presents an exploratory multiple case study on 17 firms founded industry Italian users. Findings findings show that most of cases analysed, innovation users precedes identification entrepreneurial opportunity. research identifies three categories communities provide different forms support to...

Abstract Social networks are a driving force of digital transformation and offer firms the opportunity to market products services both international consumers providers, establish durable relationships with them, improve their own competitiveness. The study analyzes role played by use Facebook for online advertising, building interaction brand communities, implementing social CRM activities, conducting research, as well sales channel alternative physical presence, in firms’ export...

Purpose Taking jointly into account social commerce and online brand community, this paper aims to investigate how the growth of fast adoption communities have given firms opportunity establish a new kind namely, community. Adopting managerial perspective, research identify core dimensions community shed light on they contribute in engaging customers transform them advocates. Design/methodology/approach Five retailers operating five different sectors activity been involved multiple case...

The paper aims at contributing to the complex debate about role of human resources in advancing or hampering companies' internationalisation processes. Adopting a cognitive-based view, set variables for coding processes are identified, and their relations with return on sales (ROS) foreign countries tested using structural equation modelling. From empirical research involving 638 employees from 45 Italian small medium enterprises, findings extend managerial literature resource management,...

The paper presents an innovative maintenance performance measurement system that organisations can adopt to identify those predictors better contribute achieve higher standards. Adopting a multi-level, multi-criteria decomposition technique designed and classify key indicators, the study aims support firms in their decision-making process. Using fuzzy logic technique, elementary is quantified. Afterwards, by implementing analytical hierarchy process (AHP) weighted arithmetic mean, these...

Abstract This paper studies the relationship between firms’ strategy and policies in regard to social media their employees’ propensity endorse them by using personal accounts. In particular, study investigates effect of perception initiatives aimed at influencing behavior on profiles (communication use media, training programs, encouragement join conversations regarding firm). Based responses 224 employees who accounts talk about firms, findings show that positive evaluation explicit are...