A5065568454- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Sharing Economy and Platforms
- Customer Service Quality and Loyalty
- Diverse Aspects of Tourism Research
- Consumer Retail Behavior Studies
- Service and Product Innovation
- Environmental Sustainability in Business
- Technology Adoption and User Behaviour
- Environmental Education and Sustainability
- Wine Industry and Tourism
- Experimental Behavioral Economics Studies
- Privacy, Security, and Data Protection
- AI in Service Interactions
- Supply Chain and Inventory Management
- Innovation and Knowledge Management
- Behavioral Health and Interventions
- Management, Economics, and Public Policy
- Hospitality and Tourism Education
- Sexuality, Behavior, and Technology
- Blockchain Technology Applications and Security
- Big Data and Business Intelligence
- Transportation and Mobility Innovations
- Entrepreneurship Studies and Influences
University of Portsmouth
2016-2025
Universidad Internacional
2025
University of Aosta Valley
2021-2024
Valencian International University
2023-2024
Falmouth University
2024
Swansea University
2023
College of Charleston
2023
Bournemouth University
2015-2017
Universitat Pompeu Fabra
2014-2015
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”
2011-2014
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across wide range of contexts. The technology presents opportunities well as, often ethical and legal, challenges, has the potential for both positive negative impacts organisations, society, individuals. Offering multi-disciplinary insight into some these, this article brings together 43 contributions experts in fields...
The metaverse has the potential to extend physical world using augmented and virtual reality technologies allowing users seamlessly interact within real simulated environments avatars holograms. Virtual immersive games (such as, Second Life, Fortnite, Roblox VRChat) have been described as antecedents of offer some insight socio-economic impact a fully functional persistent cross platform metaverse. Separating hype "meta…" rebranding from current is difficult, "big tech" paints picture...
Purpose Technological disruptions such as the Internet of Things and autonomous devices, enhanced analytical capabilities (artificial intelligence) rich media (virtual augmented reality) are creating smart environments that transforming industry structures, processes practices. The purpose this paper is to explore critical technological advancements using a value co-creation lens provide insights into service innovations impact ecosystems. provides examples from tourism hospitality...
Purpose Online consumer reviews have become increasingly important for decision-making. One of the most prominent examples is hotel industry where on websites, such as Bookings.com, TripAdvisor and Venere.com, play a critical role in consumers’ choice hotel. There been number recent studies analyzing various aspects online reviews. The purpose this paper to investigate their effects terms occupancy rates. Design/methodology/approach This measures through regression analysis impact three...
One of the major challenges for tourism sector is enacting sustainable behaviours. A key strategy hoteliers developing persuasive messages, with goal encouraging guests' voluntary participation in green programmes. Through lens prospect theory and construal level theory, present study investigates to what extent a loss or gain-framed message influences recycling hotel guests via field laboratory experiment. The experiment tests moderating effect (concrete abstract) on frame that activate...
The Metaverse has the potential to form next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite forecasted benefits from metaverse, its negative outcomes have remained relatively unexplored with majority views grounded on logical thoughts derived prior data points linked similar technologies, somewhat lacking academic expert perspective. This study responds dark side perspectives through informed multifaceted narratives provided by...
The traceability of what we eat is a lingering issue. Blockchain enables transparency across the value chain as it tracks product's origin, location, and history. In this work adopt mix-method approach - experiment plus qualitative evidence to understand why consumers consider offered by blockchain important are barriers that suppliers face when considering adoption. Our findings show that, food local, increases consumers' trust and, in turn, attitudes behaviors toward sharing experience. On...
Purpose The technology acceptance model (TAM) is a widely used framework explaining why users accept new technologies. Still, its relevance questioned because of evolving consumer behavior, demographics and technology. Contrary to research paper or systematic literature review, the purpose this critical reflection discuss TAM's limitations in hospitality tourism research. Design/methodology/approach This uses reflective approach, enabling comprehensive review synthesis recent academic on...
Purpose The intention of consumers to behave sustainably is not a reliable predictor sustainable hospitality choices. This intention-behaviour gap represents one the biggest challenges for marketers and environment-friendly businesses. To address this issue, study aims draw upon gap. authors revise literature identify limitations, evaluate extent which embedded in provide practical guidance on how move research forward field. Design/methodology/approach adopted five-step process review...
ABSTRACT The purpose of the paper is to explore how digital storytelling enables a consumer relationship experience in online peer‐to‐peer communities. Within value cocreation framework, interpreted as an encounter communication practice where consumers adopt role storytellers and story receivers. This study adopts qualitative multimethod approach investigate meanings contained video stories linkage experience. A case based on Airbnb's social platforms was analyzed through degrees‐of‐freedom...
The emergence of peer-to-peer platforms, known as the sharing economy, has empowered people to market their own products and services. However, there are information asymmetries that make it difficult evaluate reputation seller a priori. This article examines how sellers have enhance personal optimize revenues. study proposes revenue model where, given frontier depends on shared assets, maximization revenues reputational factors person product. An empirical validation framework been...