A5082000265- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- FinTech, Crowdfunding, Digital Finance
- Management and Marketing Education
- Corporate Identity and Reputation
- Higher Education Governance and Development
- Consumer Retail Behavior Studies
- Microfinance and Financial Inclusion
- Entrepreneurship Studies and Influences
- AI in Service Interactions
- COVID-19 Pandemic Impacts
- Sports, Gender, and Society
- Innovation and Socioeconomic Development
- Marketing and Advertising Strategies
- Technology Adoption and User Behaviour
- Sharing Economy and Platforms
- Service and Product Innovation
- Sport and Mega-Event Impacts
- Urban Transport and Accessibility
- Environmental Sustainability in Business
- Media, Gender, and Advertising
- Blockchain Technology Applications and Security
- Virtual Reality Applications and Impacts
- Digital Platforms and Economics
Keele University
2020-2025
University of Greenwich
2014-2023
University of Economics Ho Chi Minh City
2021-2023
Oklahoma State University
2023
University of Arkansas at Fayetteville
2023
Center for Clinical Care and Research in Nigeria
2020-2022
Pan-Atlantic University
2022
Skyline University College
2022
University of Kigali
2022
Northern University of Malaysia
2022
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across wide range of contexts. The technology presents opportunities well as, often ethical and legal, challenges, has the potential for both positive negative impacts organisations, society, individuals. Offering multi-disciplinary insight into some these, this article brings together 43 contributions experts in fields...
The term metaverse is described as the next iteration of Internet. Metaverse a virtual platform that uses extended reality technologies, i.e. augmented reality, mixed 3D graphics, and other emerging technologies to allow real-time interactions experiences in ways are not possible physical world. Companies have begun notice impact how it may help maximize profits. purpose this paper offer perspectives on several important areas, marketing, tourism, manufacturing, operations management,...
ABSTRACTIn a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because potential to cause drastic widespread shifts in many aspects life that are comparable those the Internet smartphones. More specifically, AI utilizes machine learning, neural networks, other techniques generate new content (e.g. text, images, music) by analyzing patterns information from training data. enabled...
The growing number of studies on the impact COVID-19 is often discussed in context developed countries, highlighting a gap understanding how pandemic impacting developing countries. This theoretical commentary focuses present and long-term transportation Lagos State, Nigeria. paper recognises effect emerging economies, where lockdowns restrictions movement may be ineffective, state with high population density, poor infrastructure large informal economy. Adopting 'avoid-shift-improve'...
Artificial intelligence (AI) is rapidly transforming digital marketing practices. While the extant literature extensively covers AI applications that generally benefit businesses and customers, there scant research on deployments exacerbate problems for financially vulnerable customers. These customers have limited access to financial systems, services or technologies. To rectify this deficit, paper describes challenges confronting as they attempt integrate into of their services....
Purpose Recognising the high numbers of unbanked and financially excluded adults in Nigeria, this study aims to position chatbot as a digital transformation tool radically change business model, improve customer experience enhance financial inclusion emerging markets. Design/methodology/approach The Search-Access-Test (S-A-T) model was adopted understand how Nigerian banks are adopting chatbots. Findings A majority now have chatbots that engagement inclusion. WhatsApp most frequently used...
Purpose Given that managers play a crucial role in developing and deploying AI for marketing financial services, this study was aimed at better understanding their awareness regarding the challenges they are facing providing attendant technologies, as well highlighting key stakeholders collaborative efforts services. Design/methodology/approach Exploratory, inductive research design. The data gathered through semi-structured interviews with 47 bank both developed countries, including United...
The COVID-19 pandemic is not only a medical emergency but also business that has created the need for organizations to be resilient and versatile in managing impact of on their operations. At this time, small- medium-sized enterprises (SMEs) are most vulnerable economic disaster caused by recent crisis, because these companies do have necessary resources absorb losses. This research reviewed digital technologies SMEs' resilience during pandemic, focusing developing countries. Based 96 SMEs...
Purpose FinTech offers numerous prospects for significant enhancements and fundamental changes in financial services. However, along with the myriad of benefits, it also has potential to induce risks individuals, organisations society. This study focuses on understanding developers’ perspective dark side FinTech. Design/methodology/approach conducted semi-structured interviews 23 Nigerian developers using an exploratory, inductive methodology The data were transcribed then thematically...
Purpose Technological advancements have catalyzed disruption in the banking sector. The impact of metaverse on sector is no exception. In view this, current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail employees and public policy) that could significantly disrupt. Design/methodology/approach Insights were gathered from various invited contributors. Findings contributors first introduce association between their respective with metaverse....
Purpose The technology acceptance model (TAM) is a widely used framework explaining why users accept new technologies. Still, its relevance questioned because of evolving consumer behavior, demographics and technology. Contrary to research paper or systematic literature review, the purpose this critical reflection discuss TAM's limitations in hospitality tourism research. Design/methodology/approach This uses reflective approach, enabling comprehensive review synthesis recent academic on...
Purpose This research aims to explore the role of banks in supporting women agriculture entrepreneurs (WAEs) contribute towards achieving Sustainable Development Goals (SDGs). It focusses on experiences sector, recognising their vital driving economic growth and SDGs. Design/methodology/approach The study utilises congruity theory feminist agri-food systems model as its theoretical framework. Qualitative data from 35 WAEs 7 bank managers (BMs) responsible for agricultural financial services...
Abstract This article sheds light on the profound impact of technology consumer behavior, specifically focusing rise generative AI tools. It highlights how these advancements have revolutionized engagement, purchase decision‐making, and interaction. The underscores transformative potential in shaping behavior through personalized recommendations interactive shopping experiences. emphasizes need for continued research exploration to comprehend effectively navigate ever‐evolving landscape...
Purpose The advent of social media brought a new perspective for guerrilla marketing since it allows ads to reach more people through the internet. purpose this paper is investigate influence in on brand image. Design/methodology/approach A conceptual model was developed based information acceptance (IACM). research validated structural equation modelling surveys 385 university students. Findings results support proposed and confirm that has positive effect both functional symbolic Research...
Purpose This study aims to explore how banks in Nigeria are marketing financial services financially vulnerable customers. Design/methodology/approach A multiple case research strategy was used analyse three commercial and two microfinance banks. Data were collected using semi-structured interviews with the banks' directors as well from published annual reports archival images. Findings The reveals that Nigerian develop different product development portfolios, adopt innovative traditional...
Purpose To understand the financial services experience and consumption in Nigeria from perspectives of both customers managers. This study aims to explore this under-researched area contribute towards a transformative service country. Design/methodology/approach Semi-structured interviews with 26 bank seven top executives. Findings A conceptual framework, which has emerged analysis results, revealed three overarching factors that shape these experiences perspective consumers managers –...
This spotlight paper addresses financial vulnerability as a specific challenge for countries, organisations and individuals an aftermath of COVID-19. The briefly highlights the economic impact pandemic workers who have lost their jobs result. support networks needed to maintain responsible behaviour are also discussed. aims provide practical implications public private sector policymakers they navigate this precarious time in history chart way forward businesses.
Purpose This study aims to investigate the domestic sustainable consumption practices in Indian households and motivations do so. These also contribute environment management its impact on society through action of reusing, reducing recycling consumed products for two generations, namely, Baby Boomer Generation Z. Design/methodology/approach An exploratory qualitative research was undertaken which data were collected personal interview technique with 64 respondents including males females...
Advancements in money transfer protocols have resulted the growth of financial technology (FinTech) and acceleration digitalisation, yet studies often focused on advantages adopting these without empirically recognising disadvantages that may jeopardise success this innovation. This study aimed to qualitatively examine dark side mobile by engaging with key stakeholders ecosystem Sub-Saharan Africa (SSA). Qualitative data from interviews financially vulnerable customers, agents FinTech...
This study discusses a robust narrative of the relationship between higher education and stakeholders in digital era. It proposes an integrated marketing framework using Cue-Utilization approach with perceived situational appropriateness as frame reference. A multi-stakeholder perspective is explored semi-structured in-depth interviews India, UK, Nigeria, UAE participants. The study's findings indicate that quality associated critical for student engagement. results further validate cues are...