A5066008447- Organizational and Employee Performance
- Halal products and consumer behavior
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- AI in Service Interactions
- ICT Impact and Policies
- Sharing Economy and Platforms
- FinTech, Crowdfunding, Digital Finance
- Islamic Finance and Banking Studies
- Digital Platforms and Economics
- Technology Adoption and User Behaviour
- Marketing and Advertising Strategies
University of Ilorin
2022
University of Lagos
2021
Purpose Recognising the high numbers of unbanked and financially excluded adults in Nigeria, this study aims to position chatbot as a digital transformation tool radically change business model, improve customer experience enhance financial inclusion emerging markets. Design/methodology/approach The Search-Access-Test (S-A-T) model was adopted understand how Nigerian banks are adopting chatbots. Findings A majority now have chatbots that engagement inclusion. WhatsApp most frequently used...
The global business landscape has recently observed a notable increase in the adoption of specialized marketing strategies tailored to align with cultural, religious, and ethical principles. One prominent example such strategy is Islamic marketing, which caters Muslim consumers' preferences needs while upholding finance tenets. This study investigates impact on firm performance, focusing Jaiz Bank, Nigeria's leading non-interest bank. Using quantitative approach, this analyzed secondary data...
The continuous increase in the population of Nigeria, especially youthful characterized by innovative and dynamic needs, necessitates business firms to adopt opposite programmes strategies meet needs this segment market. Therefore, study examined influence celebrity endorsement digital marketing on youth purchasing decisions. utilized primary sources gather required data, a sample size 397, consisting youths between age 15-35 years residing Ikorodu L.G.A. was selected from study’s...
This study examined the effects of E-marketing on customers’ patronage commercial banks a Guaranty Trust Bank (GTBank) PLC, Lagos. The adopted quantitative research design and sources data for this were purely primary secondary sample size 385 customers GTBank Plc, in Akoka area Yaba Local Government, Lagos state selected through convenience sampling technique. analyzed descriptive statistics (mean median), regression analysis variance used to provide answers questions test hypotheses....