A5006679927- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Sharing Economy and Platforms
- Impact of Technology on Adolescents
- Digital Platforms and Economics
- Smart Cities and Technologies
- Service and Product Innovation
- ICT Impact and Policies
- Big Data and Business Intelligence
- Knowledge Management and Sharing
- Digital Economy and Work Transformation
- Social Media and Politics
- E-Government and Public Services
- Virtual Reality Applications and Impacts
- Blockchain Technology Applications and Security
- Copyright and Intellectual Property
- Entrepreneurship Studies and Influences
- Innovative Approaches in Technology and Social Development
- Media Studies and Communication
- Innovation and Knowledge Management
- Privacy, Security, and Data Protection
- FinTech, Crowdfunding, Digital Finance
Newcastle University
2015-2024
Queen Mary University of London
2023
Coventry University
2023
Aston University
2023
College of Charleston
2023
Bournemouth University
2023
Cardiff University
2021
University of Newcastle Australia
2021
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across wide range of contexts. The technology presents opportunities well as, often ethical and legal, challenges, has the potential for both positive negative impacts organisations, society, individuals. Offering multi-disciplinary insight into some these, this article brings together 43 contributions experts in fields...
The metaverse has the potential to extend physical world using augmented and virtual reality technologies allowing users seamlessly interact within real simulated environments avatars holograms. Virtual immersive games (such as, Second Life, Fortnite, Roblox VRChat) have been described as antecedents of offer some insight socio-economic impact a fully functional persistent cross platform metaverse. Separating hype "meta…" rebranding from current is difficult, "big tech" paints picture...
Purpose The purpose of this paper is to contribute a growing body research on cloud computing, by studying the small medium‐sized enterprise (SME) adoption process. If SMEs have access scalable technologies they could potentially deliver products and services that in past only large enterprises deliver, flattening competitive arena. Design/methodology/approach By adopting Technological, Organisational Environmental (TOE) framework as theoretical base, qualitative exploratory study used...
Abstract ChatGPT and its variants that use generative artificial intelligence (AI) models have rapidly become a focal point in academic media discussions about their potential benefits drawbacks across various sectors of the economy, democracy, society, environment. It remains unclear whether these technologies result job displacement or creation, if they merely shift human labour by generating new, potentially trivial practically irrelevant, information decisions. According to CEO ChatGPT,...
This paper examines the effect of brand attachment and its antecedents on commitment, satisfaction, trust, equity in context higher education institutions. The findings from an online survey with students recent graduates (n = 605) United States indicate that meaning is main antecedent strength affects commitment as well equity. satisfaction stronger for current whereas graduates. also highlights practical implications managers policy makers.
The Metaverse has the potential to form next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite forecasted benefits from metaverse, its negative outcomes have remained relatively unexplored with majority views grounded on logical thoughts derived prior data points linked similar technologies, somewhat lacking academic expert perspective. This study responds dark side perspectives through informed multifaceted narratives provided by...
The rapid diffusion of the Internet and emergence various social constructs facilitated by technologies are changing drivers that define how marketing techniques developed refined. This paper identifies critical factors for viral marketing, an Internet-based 'word-of-mouth' technique. Based on existing knowledge, five types may critically influence success campaigns identified. These overall structure campaign, characteristics product or service, content message, and, peer-to-peer...
Purpose The purpose of this paper is to examine the determinants users’ simulated experience in a virtual store and show subsequent impact that on engagement. outcome engagement examined relation enjoyment, satisfaction purchase intentions. Design/methodology/approach method comprised an experiment comparing perceptions standard 2D online clothing with enhanced, immersive one aimed provide shopping value approaching traditional by using 3D where participants wore special glasses data glove....
In the past few years, virtual worlds have become increasingly popular, often hosting, in addition to gaming and social activities, commercial activities that can potentially not just cater for in-world demand but also go beyond environment's boundaries. The purpose of this paper is examine determinants users' simulated experience a store show subsequent impact on engagement. outcome engagement was examined relation enjoyment satisfaction, including role satisfaction purchasing real product....
This study aims to address a research gap related the outcomes of use technology when performance falls short initial expectations, and coping mechanisms that users may deploy in such circumstances. By adopting Cognitive Dissonance Theory, objectives are a) examine how dissonance, caused by negative disconfirmation translate into positive outcome b) emotions, as anger, guilt regret, determine selection mechanism reduce dissonance. The theorised model was tested using cross-sectional design...
This paper examines how social exclusion affects consumer use of multiple shopping channels (traditional stores, online by computer and mobile retailing cell phone) these choices affect consumers' happiness wellbeing. The findings from an survey (n = 1368) in the United States indicate that socially-excluded people spend more time all three channels, with most significant being phone. latter channel is also for younger respondents those who report a mobility/disability issue. Time spent on...
The literature so far has been focused on technological sophistication rather than the aspects of blockchain adoption that can hinder or facilitate use technology. To address this gap paper aims to study cognitive factors underpinning decision-making moderated by user characteristics. Using a cross-sectional research design, recruited 506 respondents participate and test relationships hypothesised in model. results analysis demonstrated perceived threat vulnerability, response cost, efficacy...