A5038520512- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Service and Product Innovation
- Sharing Economy and Platforms
- Wine Industry and Tourism
- Digital Economy and Work Transformation
- Smart Cities and Technologies
- Horticultural and Viticultural Research
- Business Strategies and Innovation
- Consumer Market Behavior and Pricing
- Innovation Diffusion and Forecasting
- Innovation and Socioeconomic Development
- Sport and Mega-Event Impacts
- Innovative Approaches in Technology and Social Development
- Open Source Software Innovations
- COVID-19 Pandemic Impacts
- Digital Transformation in Industry
- Corporate Identity and Reputation
- Multisensory perception and integration
- Blockchain Technology Applications and Security
- Context-Aware Activity Recognition Systems
- IoT and Edge/Fog Computing
Newcastle University
2015-2024
University of Lincoln
2012-2016
This paper examines the effect of brand attachment and its antecedents on commitment, satisfaction, trust, equity in context higher education institutions. The findings from an online survey with students recent graduates (n = 605) United States indicate that meaning is main antecedent strength affects commitment as well equity. satisfaction stronger for current whereas graduates. also highlights practical implications managers policy makers.
Abstract Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering era characterized by extensive digital businesses, society, and consumers. Therefore, become a pivotal focus for organizations across various in recent years. Despite differing scholarly perspectives concept elements transformation, consensus exists that it significantly impacts consumer decisions necessitates organizational adaptation. Recent challenges...
This study aims to address a research gap related the outcomes of use technology when performance falls short initial expectations, and coping mechanisms that users may deploy in such circumstances. By adopting Cognitive Dissonance Theory, objectives are a) examine how dissonance, caused by negative disconfirmation translate into positive outcome b) emotions, as anger, guilt regret, determine selection mechanism reduce dissonance. The theorised model was tested using cross-sectional design...
This paper examines how social exclusion affects consumer use of multiple shopping channels (traditional stores, online by computer and mobile retailing cell phone) these choices affect consumers' happiness wellbeing. The findings from an survey (n = 1368) in the United States indicate that socially-excluded people spend more time all three channels, with most significant being phone. latter channel is also for younger respondents those who report a mobility/disability issue. Time spent on...
ABSTRACT This article investigates the previously little‐researched role of digital signage (DS) in retail atmospherics, using an environmental psychology framework, drawing support from Limited Capacity Model Mediated Message Processing (LCM). DS consists screen displays public spaces showing video. The method consisted a structured questionnaires quasi‐experiment ( n = 357), comparing before and after installation against unchanged control mall. Results demonstrate effectiveness DS, which...
The paper conceptualises digital technology as a source of innovation in value co-creation (VCC) at the bottom pyramid (BOP) markets through fieldwork focused on vegetable supply chains Indonesia. An inductive analysis based uponin-depth, semi-structured interviews with multiple business actors identified VCC an emerging e-commerce channel where technologies enabled engagement and interaction amongst members. results suggest that market scripting upon inclusive, collaborative empowerment...
This study examines consumers' value co-creation via several shopping channels including a traditional out-of-home channel and "smart" where consumers use computer, mobile phone, or social media. It focuses on the effect that has behavior as well perceived contribution of to their well-being, with focus individuals who perceive themselves being socially excluded, particularly by mobility disability. The project was carried out in United States using an online survey (n = 1,220). Social...
Abstract Covid‐19 has changed consumer behaviour, probably forever. Initial stockpiling led to stockouts, threat and uncertainty for consumers. To overcome shortages, consumers expanded their use of channels many started buying online the first time. In this paper, we aim address important research gaps related behaviour during pandemic especially stockpiling. Our paper starts by presenting findings our pre‐study, which used social media elicit or confirm potential constructs quantitative...
Abstract This paper draws on the construct of brand experience to investigate previously little-researched role digital signage (DS) in retail atmospherics. Face-to-face between-subjects survey experiments were carried out at permanent DS installations UK: a pretest university (n = 103), and field trial Harrods department store, London 437). Findings demonstrate effectiveness sensory-affective advertisments (little functional information), whereas previous studies concern mainly cognitive...
Purpose The sharing economy is a socio-economic system in which individuals acquire and distribute goods services among each other for free or compensation through internet platforms. has attracted the interest of academic community, examined phenomenon from economic, social technological perspectives. paper aims to discuss this issue. Design/methodology/approach Given lack an overarching analysis economy, employs quantitative content approach explore synthesise relevant findings facilitate...
Technology acceptance in private spaces has not received much attention, although users' behaviour may be different due to the space which usage takes place. To address this gap, present study proposed a model exploring individuals' values, perception of technology performance and attitudinal beliefs relation use satisfaction when using smart technologies their homes. The employed sample 422 participants USA. Structural equation modelling was utilised test hypotheses. provided robust results...
Abstract Service systems create value when actors exhibit behaviours expected to facilitate resource integration and could destroy do not the set of behaviours. This study seeks determine which groups values individual traits consumer co‐creation co‐destruction A data 390 online survey responses from consumers in United States was analysed using multiple regression. The analysis suggests that express self‐enhancement openness‐to‐change are most likely behaviour, while self‐transcendence...
Abstract This study explores the influence of holiday experience in a wine producing country on consumers' future purchasing intentions. Findings from eight focus groups with UK consumers who have holidayed Greece suggest that effect is greater highly involved and depends their knowledge wines country, specifically grape varieties, areas territorial certifications. post‐holiday facilitates regeneration memories holidays when back home which can also generate interest for destination...
By investigating gendered shopping styles across countries, the authors explore whether differences between male and female are greater than in exhibited by consumers countries. With a conceptual model, this study tests an extant convergence hypothesis that predicts men women should grow more similar their as traditional gender-based divisions wage domestic labor disappear. The results of survey behavior 11 countries indicate though evolutionarily predisposed to different styles. These also...