A5050081082- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Sharing Economy and Platforms
- FinTech, Crowdfunding, Digital Finance
- AI in Service Interactions
- Sustainable Supply Chain Management
- Organizational and Employee Performance
- Impact of Technology on Adolescents
- Blockchain Technology Applications and Security
- Virtual Reality Applications and Impacts
- Supply Chain Resilience and Risk Management
- Quality and Supply Management
- Knowledge Management and Sharing
- Transportation and Mobility Innovations
- Digital Platforms and Economics
- Environmental Sustainability in Business
- Big Data and Business Intelligence
- Ethics and Social Impacts of AI
- Service and Product Innovation
- Diverse Aspects of Tourism Research
- Artificial Intelligence in Healthcare and Education
- Digital Transformation in Industry
Swinburne University of Technology Sarawak Campus
2023-2025
UCSI University
2020-2025
University of Jordan
2024-2025
Jaipuria Institute of Management
2025
Yunnan Normal University
2022-2024
Adamson University
2023-2024
Iqra University
2023-2024
Nanchang Institute of Technology
2020-2023
Asia e University
2015-2022
Universiti Tunku Abdul Rahman
2010-2020
The metaverse has the potential to extend physical world using augmented and virtual reality technologies allowing users seamlessly interact within real simulated environments avatars holograms. Virtual immersive games (such as, Second Life, Fortnite, Roblox VRChat) have been described as antecedents of offer some insight socio-economic impact a fully functional persistent cross platform metaverse. Separating hype "meta…" rebranding from current is difficult, "big tech" paints picture...
Purpose – The purpose of this paper is to uncover the effects perceived transaction convenience (PTC) and speed (PTS) on unified theory acceptance use technology (UTAUT) in context m-payment. Design/methodology/approach A predictive analysis approach was used examine PTC PTS using a two-stage partial least square (PLS) neural network (NN) analyses. Findings findings reveal that only effort expectancy (EE) facilitating conditions (FC) were discovered significantly influence BI. More...
The term metaverse is described as the next iteration of Internet. Metaverse a virtual platform that uses extended reality technologies, i.e. augmented reality, mixed 3D graphics, and other emerging technologies to allow real-time interactions experiences in ways are not possible physical world. Companies have begun notice impact how it may help maximize profits. purpose this paper offer perspectives on several important areas, marketing, tourism, manufacturing, operations management,...
The behavioural intention to adopt Blockchain for supply chain management (BCSCM) is studied in this paper. research framework adopted considers how Performance Expectancy (PE), Effort (EE), Facilitating Condition (FC), Technology Readiness (TR), Affinity (TA) and Trust (TT) can lead the adoption of technology. Data gathered from 157 firms analysed using SPSS version 2 while quality measurement tested WarpPLS. Findings revealed that FC, TR TA have a positive influence on use BCSCM regulatory...
ABSTRACTIn a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because potential to cause drastic widespread shifts in many aspects life that are comparable those the Internet smartphones. More specifically, AI utilizes machine learning, neural networks, other techniques generate new content (e.g. text, images, music) by analyzing patterns information from training data. enabled...
The power of livestreaming commerce to rake in billions revenues within hours has thrust this nascent commercial model into the global spotlight; that said, despite prevalence impulsive buying commerce, existing knowledge regarding phenomenon remains relatively scarce. This research seeks unravel critical determinants influence consumers' livestreaming. Grounded Stimulus-Organism-Response paradigm, a framework is proposed elucidate underlying mechanism on how parasocial interaction, social...
Purpose This paper explores the reasons behind slow uptake of mobile payment (m-payment) from a switching intention (SI) perspective. The antecedents SI cash to m-payment were explored using an integrated conceptual model push-pull-mooring (PPM) framework and status quo bias (SQB) Design/methodology/approach A self-administered survey was used collect data, which are empirically tested SmartPLS 3.0. Findings push factor found have insignificant effect on whereas pull significant....
This study posits that the use of artificial intelligence (AI) enables supply chains (SCs) to dynamically react volatile environments, and alleviate potentially costly decision-makings for small-medium enterprises (SMEs). Building on a resource-based view, this work examines impact AI SC risk management SMEs. A structural model comprising AI-risk capabilities, re-engineering capabilities chain agility (SCA) was developed tested based data collected from executives, managers senior SMEs The...
Purpose Given the emerging nature of integrating blockchain into food traceability systems, this study aims to investigate intention participate in a blockchain-based Halal system through united model that consists orientation strategy, institutional theory and diffusion innovation theory. Design/methodology/approach A sample 143 Malaysian beverage manufacturers was drawn from Malaysia Official Portal using simple random sampling technique. The responses were collected key managerial...