A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research over six decades. However, collective understanding of remains vague. This study accessed, analyzed, synthesized the literature, allowing new theoretical perspectives frameworks to emerge. Using an integrative literature review, this reviewed studies historically, providing greater in different sectors approaches studies....

This study empirically tests and compares the influence of friends' recommendations on social media anonymous reviews shopping websites in context online purchase intention. For this purpose, we analyse impacts these two platforms based components information adoption model (IAM) which are borrowed as quality, credibility, usefulness adoption. We conduct a survey find more influential consumer' intentions than media. However, result was contrary to that expected, another through in-depth...

Purpose The advent of social media brought a new perspective for guerrilla marketing since it allows ads to reach more people through the internet. purpose this paper is investigate influence in on brand image. Design/methodology/approach A conceptual model was developed based information acceptance (IACM). research validated structural equation modelling surveys 385 university students. Findings results support proposed and confirm that has positive effect both functional symbolic Research...

Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media sites. However, not all online content generated by marketers has the same effect consumers; some them are effective while others not. This paper aims examine different characteristics marketer-generated (MGC) that which one lead users eWOM. Twitter was chosen as leading sites and a analysis approach employed identify common retweeted favourited tweets. 2,780 tweets from six companies (Booking, Hostelworld,...

Purpose Mobile messaging applications (MMAs) have surpassed top social media platforms. Recent and rapid use of MMAs has made it extremely difficult to ignore the existence customer-to-customer (C2C) mobile information. This study, therefore, aims expand knowledge customers' adoption behaviour such Design/methodology/approach Through applying utilizing support theory (SST) information model (IAM), this study introduces a holistic theoretical model, explaining derived from exploring...

The COVID-19 pandemic has forced many brands to stop using cosmetic testers avoid the risk of spreading infection, jeopardising future testing. Consequently, consumers must find alternative methods conduct their information searches and, more importantly, prospects shopping online without going store test product. With enormous social media electronic word mouth (eWOM), it is imperative examine influence eWOM on and for marketers understand antecedents that result in making a purchase....

The purpose of this study is to understand the factors affecting a university's image and students' supportive attitudes. To end, we have developed new model, named 4Q Model. Previous studies already proposed number university image. However, in study, simplified into four main titles which are quality academics, education, research, physical conditions. Our model tests influence '4Q' on We also examined effect was validated through structural equation modelling based surveys 427 students....

Bu çalışmanın amacı Z kuşağının sosyal medya kavramına yönelik algılarını belirlemektir. amaç doğrultusunda metafor analizine başvurulmuş, turizm fakültesinde lisans eğitimi alan 99 öğrenciden elde edilen veriler incelenmiştir. Analiz sonucunda 53 geçerli tespit edilmiş, bu metaforlardan 19'unun olumlu, 34'ünün olumsuz anlam içerdiği edilmiştir. Olumlu metaforlar arasında en çok kullanılan ifadeler "dünya", "hayat", "bağ" gibi kelimeler iken, ifadelerin "kuyu", bulaşıcı hastalık", "girdap"...

The aim of this study is to examine the influence Online Customer Reviews (OCRs) on consumers' purchase intentions, and understand role attitude information adoption within computer-mediated communication platforms. For purpose, a research model was developed based Information Adoption Model (IAM). empirically tested validated through Structural Equation Modelling (SEM). data were collected from sample 384 university students. results confirm that plays an important adoption; following are...

The concept of electronic word mouth (eWOM) has been diversified by the advent social networking websites. Because this innovation, individuals are now able to share their ideas and notions regarding brands, products, or services with friends through Internet. For reason, companies interested in attracting more attention from consumers create official accounts on websites such as Facebook Twitter. This strategy provides instant communication between current potential customers. These sites,...

Egitimin temel hedeflerinden biri, ogrencileri icinde yasadiklari cagin sartlarina hazir hale getirmektir. Bu cerceveden bakildiginda cagimizda matematik egitimindeki anlayis ogrencilere “ Ne ogretelim ?” sorusuna yanit aramak yerine ogrettiklerimizi hayatlarinda Nasil kullanabilirle r?” seklinde degismistir. Baska bir deyis ile ogrenciler artik okuryazarlik kavrami altinda bulusturulmaya calisilip; ogrencilerin bilgilerini gunluk yasamda kullanmak, mantiksal cikarimlar yapmak, cesitli...

Bu araştırmanın amacı tüketicilerin Covid-19 salgınının başlangıç döneminde markalar tarafından yayınlanan birlik, beraberlik ve motivasyon temalı reklamlar hakkındaki düşüncelerini ortaya koymaktır. amaç doğrultusunda nitel araştırma yöntemlerine başvurulmuş, 13 tüketici ile yarı yapılandırılmış, derinlemesine görüşmeler gerçekleştirilmiştir. Elde edilen veriler tematik analiz yöntemi çözümlenmiştir. Analiz sonucunda her biri 2'şer alt koda sahip 3 temel boyutla karşılaşılmıştır: umut (umut...

The aim of this study is to examine the influence Online Customer Reviews (OCRs) on consumers' purchase intentions, and understand role attitude information adoption within computer-mediated communication platforms. For purpose, a research model was developed based Information Adoption Model (IAM). empirically tested validated through Structural Equation Modelling (SEM). data were collected from sample 384 university students. results confirm that plays an important adoption; following are...

The aim of this research is to examine the impacts MWOM conversations in mobile messaging applications on purchase intention. With purpose, we developed a conceptual model based information acceptance (IACM). Data collected from 385 participants were analysed using structural equation modelling (SEM). results support proposed and provide both theoretical practical implications for marketers. This study demonstrates that has significant positive impact intention, which turn affects social...

Despite the importance of virtual customer experience, we currently lack a comprehensive overview experience in human-virtual interactions, including technologies that customers have or how experiences journey stages. To fill this gap literature, drawing upon Human-Computer Interaction (HCI) lens, systematic literature review was conducted using two databases: Scopus and Web Science. 70 articles were used to systematize prevailing research on topic. This covers immersive technology features...