A5037522059- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Migration, Ethnicity, and Economy
- Customer Service Quality and Loyalty
- Social Media and Politics
- Consumer Retail Behavior Studies
- Culinary Culture and Tourism
- Privacy, Security, and Data Protection
- AI in Service Interactions
- Social and Intergroup Psychology
- Supply Chain Resilience and Risk Management
- Cultural Differences and Values
- Impact of Technology on Adolescents
- Big Data and Business Intelligence
- Organizational and Employee Performance
- South Asian Studies and Diaspora
- Ethics and Social Impacts of AI
- FinTech, Crowdfunding, Digital Finance
- Ethics in Business and Education
- Sharing Economy and Platforms
- Economic and Technological Systems Analysis
- Corporate Identity and Reputation
- Social and Cultural Dynamics
- Expert finding and Q&A systems
University of Twente
2021-2024
University of Bradford
2019-2022
University of Hull
2022
Swansea University
2017-2019
Northumbria University
2015-2016
Avans University of Applied Sciences
2011
Social media has emerged as a significant and effective means of assisting endorsing activities communications among peers, consumers organizations that outdo the restrictions time space. While previous studies acknowledge role agents culture change, it largely remains silent on social in influencing acculturation outcomes consumption choices. This study uses self-administered questionnaire to collect data from 514 Turkish-Dutch respondents examines how their use affects research makes...
Purpose This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy concerns consumers’ attitudes encourage disclosure their private information. Design/methodology/approach draws upon personalisation-privacy paradox (PPP) calculus theory (PCT) address examine AI disclosure. is proposed that positively intentions disclose personal a digital...
Purpose The purpose of this paper is to identify the factors influencing citizens India prevent cybercrimes in proposed Smart Cities India. Design/methodology/approach A conceptual model has been developed for identifying preventing cybercrimes. was validated empirically with a sample size 315 participants from Data were analyzed using structural equation modeling SPSS and AMOS softwares. Findings study reveals that “awareness cybercrimes” significantly influences actual usage technology...
This study has addressed and identified the problems in managing existing emergency supply chain of Bangladesh all phases operation terms primary drivers chain. It also attempted to conceptualize suggest an effective In this context, a thorough field investigation several districts was conducted among employees organizations sharing common information with similar protocols implications (interoperable). Information collected from participating involved disaster management through...
Abstract Customer relationship management (CRM) is a strategic approach to manage an organization’s interaction with current and potential customers. Artificial Intelligence (AI) can analyze huge volume of data without human intervention. The integration AI existing legacy CRM system in the business customer (B2C) makes sense given massive for growth integrated system. Failure plan AI-CRM technology implementation organization could lead some success others failure. Contingency theory states...
Purpose While it is essential to further research the growing diversity in western metropolitan cities, little currently known about how members of various ethnic communities acculturate multicultural societies. The purpose this paper explore immigrants’ cosmopolitanism and acculturation strategies through an analysis food consumption behaviour consumers London. Design/methodology/approach study was set within socio-cultural context A number qualitative methods such as in-depth interviews,...
The complexities surrounding the supply chain logistics for perishable commodities within Bangladesh are extensive. Poor infrastructure, fragmented transportation and corruption compound operational this emerging market. This case study analyses many of day-to-day challenges tensions inherent Micro-Small-Medium Enterprises (MSMEs) forming backbone socio-economic structure. drive transition toward greater levels sustainability corporate responsibility is problematic, affecting an extended...
Purpose This paper aims to investigate the impact of online identity orientation and friendship homophily on socializing, information search ethnic guests’ hospitality experiences. Design/methodology/approach The study uses structural equation modeling test a conceptual model developed after reviewing literature. Data is collected from sample 514 Turkish-Dutch guests living in Netherlands using self-administered questionnaire. Findings results show that orientations aligned with minority...