This study illustrates a critique of circular fashion practices using empirical insights from upcycling to highlight its potentials and limits for degrowth transition in fashion. Acknowledging valuable marketing research on the motivations, benefits, challenges consumer upcycling, we investigate often-overlooked domain institutional practices, through interviews with diverse industry actors secondary data analysis. Our analysis advances critical theoretical debates by examining how...

This paper explores the factors that drive consumer demands for alternative food consumption (AFC) options in western society (i.e. plant-based, organic and local diets) as means to achieve sustainability a state of well-being. Specifically, we propose holistic framework order identify influence its adoption: idiocentric (functional, ideological experiential) allocentric (situational, sociocultural institutional). The proposed provides basis discussion on how marketing can contribute...

In line with the Fifth Transformative Consumer Research Conference held at Villanova University, USA, in 2015, we chaired a dialogical track that involved seven international researchers working on “alternative food system.” Among many other subjects emerged from brainstorming, three overarching themes were identified as significantly important for furthering research “alternative” consumption and well-being. Manna, Ulusoy, Batat explore meanings behind alternative discuss role of ideology...

Prosumption is gaining momentum among the critical accounts of sustainable consumption that have thus far enriched marketing discourse. Attention to prosumption increasing whilst degrowth movement emerging tackle contradictions inherent in growth-driven, technology-fueled, and capitalist modes production consumption. In response dominant voices portray technology as counter living, we propose an alternative symbiotic lens with which reconsider relations between technology, prosumption,...

The purpose of this study is to investigate the level effectiveness 42 red flags for detecting fraudulent financial reporting as perceived by 82 internal auditors. According Practice Advisory 1210.A2-2.2: Responsibility Fraud Detection (IIA, 2004), auditors have a responsibility exercise 'due professional care' ... with respect fraud detection. Professional Practices Framework 2005) expects deter, detect, and report fraud. While Statement Auditing Standard (SAS) No. 99 requires external use...

In this paper, we draw attention to the emancipatory premises of oppositional ideologies and ideological nature consumption in context fashion. Drawing on Foucauldian concept power, illustrate how a specific genre self-help literature, which have termed wardrobe (WSH), produces an alternative mode discourse about fashion clothing as cultural mediator. Our findings challenge prevailing ideology that capitalizes emancipation, unravel means through WSH governs consumers. Consequently, argue...

This study examines the symbolic meanings of body concept in a virtual world called Second Life (SL). Using audio-visual approach to netnography, we investigate ways which consumers are involved SL, attached their avatars, process (re)constructing and experiences lived through avatars. In light our findings, draw attention conceptualization as experience, brings enhancement perception means self-presentation experiencing for sake body. Furthermore, introduce symembodiment articulating...

This ethnographic study, conducted at the Ecovillage Ithaca, illuminates how spatial design configurations of a community shape ongoing project sustainable living. To articulate ideological transformations community, actor-network theory is employed as theoretical framework that facilitates further understanding sociomateriality space and roles spatiality plays an actant in network sustainability. Soja’s theory, with focus on agencing space, strengthens this analysis. We demonstrate...

This commentary offers a timely exploration of participatory food provisioning via emerging technologies. Through an in-depth analysis case studies these technologies, we elucidate the changing nature prosumption in orchestrating market provisioning. Our investigation highlights shift toward non-anthropocentric vision provisioning, where value creation transcends human-centered paradigms to include alliances between humans, technology, and nature. By articulating nuanced dynamics outcomes...

We explore key changes in orientations toward encountering and experiencing the ‘other’ new consumption venues as a result of transformations globalization modern culture. Our research aims to provide insights into how ‘experiencing other’ is increasingly sought high-society bazaars by both upper lower social classes, respectively representing westernized traditional elements Turkey, where West meets East. Findings unravel means that enable people construct constellations identities...

We discuss issues that require attention by (macro)marketing scholars in view of how people use new technologies communication, specifically the Internet. Despite roadblocks because lack literacy, access to technologies, and modern marketing orientations, major transformations are foreseen. trendsetters with engage constructing selves (e.g., iconic (dis)embodied selves) invigorate fueled technological as well cultural transformations. highlight pivotal role macromarketing must play directing...

The purpose of our study is twofold: (1) to conceptualize the flow construct in offline retail environment not only as a psychological phenomenon but also sociocultural by exploring related cultural variables and (2) adopt qualitative approach means provide broader coverage likely factors associated with flow. We follow grounded theory formulate conceptual model about interest. Data collection includes semistructured in-depth interviews focus group. For data interpretation, we applied...

The emergence of participatory medicine and patient-generated medical research knowledge is gaining more traction, especially with the current global health crisis. Digital platform organizations bring together diverse market actors for partnership creation distribution aggregate data find cures diseases, hence challenging conventional production disease control. In this paper, I articulate how such platformization patient/citizen-led control organized sustained through Foucauldian notion...

ABSTRACT This research explores the concept of freedom through inclusion consumer perceptions/experiences and other social/cultural forces that are influential in its construction. Offering an alternative framework to structure/agency choice frameworks by researchers, which emphasized “freedom choice,” we adopt a consumer-centric approach construction exemplify how is experienced consumers Italy Turkey recently transformed retail consumption venues: bazaars. Findings articulate institutional...