A5088601660- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Service and Product Innovation
- Culinary Culture and Tourism
- Customer Service Quality and Loyalty
- Business Strategy and Innovation
- Diverse Aspects of Tourism Research
- Organic Food and Agriculture
- Diverse multidisciplinary academic research
- Cultural Industries and Urban Development
- Environmental Sustainability in Business
- Wine Industry and Tourism
- French Urban and Social Studies
- Education, sociology, and vocational training
- Management and Organizational Studies
- Management and Marketing Education
- Marketing and Advertising Strategies
- Art History and Market Analysis
- COVID-19 Pandemic Impacts
- Food Waste Reduction and Sustainability
- Accounting and Organizational Management
- Nostalgia and Consumer Behavior
- Psychology of Social Influence
- Entrepreneurship Studies and Influences
Université Claude Bernard Lyon 1
2014-2025
French-American Foundation
2024
Conception de l'Action en Situation
2010-2023
École de management de Normandie
2020-2023
École de management de Lyon
2020-2023
Université Lumière Lyon 2
2014-2021
Université Le Havre Normandie
2020-2021
American University of Beirut
2018-2020
UNESCO
2017
Université de Poitiers
2008-2009
Abstract This paper investigates the role of Michelin‐starred chefs as change‐makers and advocates tourism activities in both rural urban areas. We conducted a longitudinal ethnographic study 35 French restaurants (1, 2, 3 Michelin stars) France from 2014 to 2018. Our results show that there are four significant forms implemented by luxury enhance destination attractiveness: (a) designing unique gastronomic experience offerings, (b) promoting terroir products food tourism, (c)...
Purpose The purpose of this research is to examine response strategies and the change in Michelin-starred chefs' practices adapt global pandemic coronavirus disease 2019 (COVID-19) crisis that has strongly affected foodservice sector. Design/methodology/approach authors conducted an exploratory qualitative used mixed-method, combining online interviews with 12 French chefs archival data. A manual thematic analysis method was analyze data identify relevant themes following iterative coding...
Although phygital is overly used across businesses, the construct lacks an academic conceptualization. The existing studies define concept in regards to marketing channel approach, where most of time utilized refer multichannel, crosschannel, or omnichannel strategies. This view limits its application and provides only a narrow enormous potential phygital. Instead, should be viewed as comprehensive framework for better managing customer experiences. Such guarantees continuum value delivery...
Purpose This conceptual review paper aims to extend the human resource (HR) management literature by introducing a holistic employee experience (EMX) framework conceptualize relationship between EMX entities and well-being. Thus, stimulates future research in HR organizational studies incorporating transformative impact of experiences designed organizations on overall well-being their employees. Design/methodology/approach The draws customer marketing reviews existing conceptualizations...
This article provides an in-depth analysis of the evolving landscape business and marketing education, accentuated by technological advancements, globalization, emergence digital competitors. I underscore challenges confronting traditional educational institutions arising from tech giants like Google innovative e-learning platforms such as Udemy. The exacerbation these issues in post-pandemic environment is marked escalating mental health concerns, a deficiency practical skills acquisition,...
Purpose The purpose of this paper introduces entomophagy as an alternative food consumption (AFC) capable contributing to well-being (FWB) among Western consumers. Specifically, it provides a conceptual framework where key factors related the acceptance and adoption insects based foods are identified. This takes sociocultural, symbolic contextual perspective offer marketers public policymakers set recommendations promote sustainable healthy practice help consumers achieve their FWB....
Purpose Because new-age technologies are gaining a broader interest among service scholars and practitioners, it is critical to identify these examine the roles they play. The examination needs be conducted design engaging customer experiences in new phygital settings that connect physical digital environments. This review article aims provide researchers with comprehensive integrative extended reality technology (ERT) framework. framework serves as basis for an all-inclusive view of ERT...
This study explores the concept of luxury through lens sustainability, questioning conventional interpretations and promoting a broader comprehension luxury’s compatibility with sustainability. It also potential positive effects consumption production at various scales—individual (micro), industry (meso), environment (macro). research, adopting theory approach aligning transformative research (TLR) stream, proposes novel framework termed “positive luxury.” framework, informed by consumer...
Research into consumer ethnicity is a vital discipline that has substantially evolved in the past three decades. This conceptual article critically reviews its immense literature and examines extent to which it provided extensive contributions not only for understanding of marketplace but also personal/collective well-being. We identify two gaps accounting scant transformative contributions. First, today social transformations sophistications require revised vocabulary provide adequate...
Purpose Literature from across design studies and innovation management, as well food marketing research evidence, is examined to highlight the interdisciplinary experiential approaches consumption well-being. This conceptual paper aims address need expand industry’s goals by considering its contributions consumer’s overall Food experience (FED) seeks understand how professionals can healthy pleasurable experiences aimed at enhancing people’s FED does so proposing a holistic integrative...
The marketing mix encompasses the 4Ps used to design tangible offerings and 7Ps for service design. & constitute an integral part of company's strategy. However, there has been a surge in consumers who, rather than seeking goods, seek experiences that occur hybrid settings, namely phygital settings. Combining physical digital features alongside spread technologies environmental changes led companies reconsider their practices by shifting from product-centric approach more experience-centric...
Purpose In this viewpoint article, the author proposes “experiential research” as a comprehensive and integrative methodological framework researchers can apply for data collection analysis in hybrid setting: “phygital,” combining physical places digital spaces. This thought piece aims to advance existing research methodology frameworks by proposing that allows marketing examine consumer behaviors phygital settings. Design/methodology/approach An experiential is proposed reviewing...
This paper explores the factors that drive consumer demands for alternative food consumption (AFC) options in western society (i.e. plant-based, organic and local diets) as means to achieve sustainability a state of well-being. Specifically, we propose holistic framework order identify influence its adoption: idiocentric (functional, ideological experiential) allocentric (situational, sociocultural institutional). The proposed provides basis discussion on how marketing can contribute...
Purpose This paper aims to draw on the sociocultural dimensions of food luxury consumption as a new theoretical foundation explore consumers’ perceptions ethical production and practices within gastronomic restaurants. Design/methodology/approach The authors conducted contextualized, qualitative exploration French dining settings among 35 consumers with different profiles, cultural backgrounds knowledge. Drawing Thompson’s analysis framework, captured narratives beyond stories told by...
In line with the Fifth Transformative Consumer Research Conference held at Villanova University, USA, in 2015, we chaired a dialogical track that involved seven international researchers working on “alternative food system.” Among many other subjects emerged from brainstorming, three overarching themes were identified as significantly important for furthering research “alternative” consumption and well-being. Manna, Ulusoy, Batat explore meanings behind alternative discuss role of ideology...