A5061240291- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Media, Gender, and Advertising
- Digital Communication and Language
- Culinary Culture and Tourism
- Economic Theory and Institutions
- Creativity in Education and Neuroscience
- Consumer Market Behavior and Pricing
- Virtual Reality Applications and Impacts
- Environmental Education and Sustainability
- Digital Games and Media
- Cultural and Historical Studies
- Consumer Perception and Purchasing Behavior
- Diverse Topics in Contemporary Research
- Generational Differences and Trends
Hult International Business School
2020-2025
Golden Gate University
2018-2020
The integration of digital and physical worlds, known as ‘phygital’, has led to the emergence hybrid consumption experiences (e.g. virtual reality, augmented concierge services)...
Purpose Reports show that 6.77m people published blogs on blogging websites and more than 12m write using their social network. However, few studies have explored consumer attitudes toward bloggers advertising. Therefore, an effort to discover how paid blog advertisements influence the products they advertise will help marketers gain understanding of use as sponsors purchase intent. Using online survey approach, a study recruited participants ( n =210) through platform (MTurk). The results...
This study explores the concept of luxury through lens sustainability, questioning conventional interpretations and promoting a broader comprehension luxury’s compatibility with sustainability. It also potential positive effects consumption production at various scales—individual (micro), industry (meso), environment (macro). research, adopting theory approach aligning transformative research (TLR) stream, proposes novel framework termed “positive luxury.” framework, informed by consumer...
Purpose The purpose of this study is to investigate the underlying psychological mechanism and boundary conditions which drive materialists' purchase intention (PI) sustainable over generic luxury products. Design/methodology/approach Four empirical studies (one survey three experiments) were conducted test hypotheses. Findings Materialism has a positive effect on consumers' products because materialists tend have higher perceived functional value (i.e., green) Product conspicuousness...
The world’s financial communities take a huge interest in luxury brands, and markets are attracted to them. In today’s Web 2.0 climate, characterized by user-generated content (UGC) social networking sites (SNS) such as Twitter, brands utilizing Twitter attract loyal well aspirational consumers. This study investigates the effect of marketers’ use on stock prices brands. Using return response modeling, this fits three regression models that tweet volume from retweet...