A5018873206- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Cultural Differences and Values
- Migration, Ethnicity, and Economy
- Decision-Making and Behavioral Economics
- Innovation and Socioeconomic Development
- Consumer Market Behavior and Pricing
- Digital Marketing and Social Media
- Culinary Culture and Tourism
- Management and Marketing Education
- Social and Intergroup Psychology
- International Student and Expatriate Challenges
- Behavioral Health and Interventions
- Personality Traits and Psychology
- Consumer Retail Behavior Studies
- Computational and Text Analysis Methods
- Organizational Leadership and Management Strategies
- Innovation Diffusion and Forecasting
- Emotional Labor in Professions
- Wine Industry and Tourism
- Diverse Aspects of Tourism Research
- Media, Gender, and Advertising
- Innovation and Knowledge Management
- Eating Disorders and Behaviors
- Cultural Industries and Urban Development
Baylor University
2006-2020
Springfield College
2014
University of Virginia
2000-2005
Louisiana State University Agricultural Center
2000
Louisiana State University
1999
Because customer service employees often represent the sole contact a has with firm, it is important to examine job-related factors that affect employee performance and evaluations. In two diverse settings, authors capture matched responses from employees, supervisors, customers. The use data potential chain of effects work–family conflict family–work conflict, job stress performance, purchase intent (CPI). results show direct (and indirect) on customer-directed extra-role (CDERP). also...
ABSTRACT The present study investigates the influence of contingent self‐esteem (CSE) on compulsive buying tendencies. It is argued that this mediated by self‐presentational concerns fear negative evaluation (FNE) and importance social identity (SI). These core propositions are tested using a multimethod approach includes survey 402 US adults two experiments with 160 243 subjects, respectively. Survey results find CSE's impact fully FNE SI. deepen understanding effect. Only under high levels...
Stigmas, or discredited personal attributes, emanate from social perceptions of physical characteristics, aspects character, and “tribal” associations (e.g., race; Goffman 1963 ). Extant research has emphasized the perspective stigma target, with some scholars exploring how institutions shape stigma. Yet ways stakeholders within sociocommercial sphere create, perpetuate, resist remain overlooked. The authors introduce define marketplace as labeling, stereotyping, devaluation by commercial...
The findings of this research indicate that attitude toward recycling has a significant effect on waste and shopping behaviors. In addition, affect, past behavior, subjective norm explain incremental variance in the two types Moderator analyses show for affect plays lesser role when strength is strong, vice-versa. Finally, authors find correlation between behavior behavior. discuss managerial public policy issues based these findings.
Purpose Drawing on signaling theory, the purpose of this study is to investigate effects strength and framing firm signals sent repair relationships following relationship violations. Design/methodology/approach Three 2 × scenario-based experiments (total n = 527) manipulate signal violation type (Study 1); frame 2); brand familiarity 3) examine their dynamic impacts recovery efforts. Findings Stronger are more effective at especially important integrity (vs competence) Signals framed as...
Within an institutional theory framework, this article identifies three interconnected fields of the marketing institution—research, education, and practice—that contribute to advancing diversity inclusion discourse in promoting multicultural marketplace well-being. Conducting studies, one each field across contexts continents, authors identify barriers that inhibit effective implementation initiatives today’s marketplaces. These exist within pertain cultural-cognitive (shared meanings),...
Potential for trademark dilution occurs when a new brand introduces itself with an identical or substantially similar mark to that of existing brand. Currently, there is neither clear standard legal proof nor widely accepted measures managerial use. Using shared-brand-network model, the authors use three different but conceptually related measurement methodologies (response latency, aided recall, and simulated choice) across five experiments examine "blurring" effects. The results suggest...
Intercultural competency plays a pivotal role in creating more equitable and just marketplace which situations of vulnerability are minimized resilience is enhanced. the ability to understand, adapt, accommodate another's culture. In this essay, authors present framework intercultural development multicultural marketplaces. They discuss resilience-building actions for actors, specifically, consumers, companies/marketers, community groups nongovernmental organizations, policy makers three...
Research into consumer ethnicity is a vital discipline that has substantially evolved in the past three decades. This conceptual article critically reviews its immense literature and examines extent to which it provided extensive contributions not only for understanding of marketplace but also personal/collective well-being. We identify two gaps accounting scant transformative contributions. First, today social transformations sophistications require revised vocabulary provide adequate...
Purpose The purpose of this study was to investigate the mediating roles materialism and self-esteem in explaining how family conflict leads adolescent compulsive buying. Despite importance as a primary socialization agent, scant research has focused on impacts adolescents’ attitudes behaviors consumers. Design/methodology/approach A survey 1,289 adolescents conducted public high school Midwestern USA. Regression analyses were used assess relationship between Additionally, gender...
Although consumer behavior and policy researchers have contributed to legislation legal decisions for reference price advertising, there is hardly any research on how “other” external information may influence the effects of prices associated semantic cues. The authors study these issues with two 3 × 2 experiments. Results first indicate that evaluations are influenced by other within a plausible range. In addition, presence results in more positive perceptions offer when respondents exposed...
The Implicit Association Test (IAT) is widely used in psychology. Unfortunately, the IAT cannot be run within online surveys, requiring researchers who conduct surveys to rely on third-party tools. We introduce a novel method for constructing IATs using survey software (Qualtrics); we then empirically assess its validity. Study 1 (student n = 239) found good psychometric properties, expected effects, and correlations with explicit measures survey-software IATs. 2 (MTurk 818) predicted...