Yuting Sun

ORCID: 0000-0001-7590-3106
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Research Areas
  • Consumer Behavior in Brand Consumption and Identification
  • Energy, Environment, and Transportation Policies
  • Energy, Environment, Economic Growth
  • Environmental Sustainability in Business
  • Consumer Attitudes and Food Labeling
  • Consumer Retail Behavior Studies
  • Probabilistic and Robust Engineering Design
  • Complex Systems and Time Series Analysis
  • Consumer Perception and Purchasing Behavior
  • Digital Marketing and Social Media
  • Energy and Environment Impacts
  • Behavioral Health and Interventions
  • Diversity and Impact of Dance
  • Asian Culture and Media Studies
  • Cultural and Historical Studies
  • Market Dynamics and Volatility
  • Image and Signal Denoising Methods
  • Corporate Social Responsibility Reporting
  • Labor market dynamics and wage inequality
  • Agricultural Practices and Plant Genetics
  • Sustainable Supply Chain Management
  • Plant Micronutrient Interactions and Effects
  • Agricultural Innovations and Practices
  • Model Reduction and Neural Networks
  • Environmental Impact and Sustainability

Beijing Institute of Technology
2025

Virginia Tech
2024

Hohai University
2021-2024

Southeast University
2012-2023

Beijing Sport University
2021

Dongbei University of Finance and Economics
2021

National Taiwan University
2019-2020

Northeastern University
2020

Beijing International Studies University
2010

Purpose In this study, a comprehensive theoretical framework was developed to investigate the influence of determinants online dried fruit purchase intention in China. Design/methodology/approach The eating experiences 1,160 participants from China were collected using an survey. Findings Significant differences noted sociodemographic distributions among three age-based consumer segments. Furthermore, cost marketing strategy had strongest effect on intention. Finally, different patterns...

10.1108/bfj-07-2020-0617 article EN British Food Journal 2020-11-10

Two studies were conducted to investigate the factors determining consumers' purchase intentions toward dried fruit in Taiwan. In first study, we identified most appropriate scale structure by using exploratory factor analysis on data from 306 participants. second structures verified performing a confirmatory of sample comprising 575 Structural equation modeling was then applied test hypothesized relationships, followed correspondence associate eating experience fruits with all participant...

10.1080/15538362.2020.1774477 article EN International Journal of Fruit Science 2020-06-05

Abstract Overseas study is a global phenomenon and major business internationally. But does overseas pay off? Using data from the 2015 China Household Finance Survey (CHFS), we examine labour market performance of returnees in China. To obtain more accurate results, matched each returnee with local so that domestic group as similar possible to group. We then conducted empirical analyses data. find compared postgraduates, postgraduates earn about 20 per cent annually. Moreover, salary...

10.1017/s0305741021000023 article EN The China Quarterly 2021-02-19

Purpose Advertisements for dietary supplements (DS) often include misleading claims regarding their health benefits. In this study, the authors designed an online advertisement plant-based DS featuring and investigated its effects on mature Chinese consumers before after revealing false claims. A consumer involvement framework was developed to evaluate mediating effect of advertising (AI) correlation between product (PI), situational (SI) purchase intention (PI). Design/methodology/approach...

10.1108/bfj-01-2023-0029 article EN British Food Journal 2023-08-08

Background: Chinese square dance has become well known worldwide in recent years, and most participants are women who with a group their communities. In particular, middle-aged may have physical mental health problems, participating increase women's positive subjective well-being decrease negative emotions, which improve over the long term. addition, can promote cohesion. Our study aimed to examine relationship between exercise experience of cohesion whether some variables (e.g., age,...

10.3389/fpsyg.2021.700408 article EN cc-by Frontiers in Psychology 2021-10-12

With the relaxation of China’s birth policies and dual independence gained by Chinese women in both mental economic aspects, maternity wear, as an essential item for pregnant women, has enormous design space a growing consumer market, attracting increasing attention from all quarters [1]. However, due to continuous changes womens body shapes fact that most need continue working socializing during early middle stages pregnancy [2], wear short wearing cycle rapid turnover [3] leading current...

10.18502/keg.v6i1.15343 article EN KnE Engineering 2024-03-07

This study examined and compared how unsupportive relationships, perceived stress, authentic self-presentation influence loneliness what differences exist between these relationships across urban rural young adults in Taiwan. In total, 356 (188 168 rural) were investigated, partial least squares structural equation modelling was used this study. The results indicated that directly negatively affects the group, but only indirectly group through stress. Unsupportive stress both groups...

10.3390/ijerph19148808 article EN International Journal of Environmental Research and Public Health 2022-07-20

Purpose The Belt and Road Initiative (BRI) is the most comprehensive substantial international cooperation platform, creating a new market influenced by economic political factors. In this paper, authors aim to examine whether how BRI impacts Chinese enterprises' corporate environmental responsibility (CER). Design/methodology/approach Based on China's listed firms' database from 2011 2018, use PSM-DID method, an econometrics method combined with propensity score matching (PSM)...

10.1108/mip-07-2022-0302 article EN Marketing Intelligence & Planning 2023-06-14

Poverty alleviation has always been fundamental for China to achieve the goal of creating a moderately prosperous society. This study conducted content-based spatiotemporal analysis media coverage, regression panel data, and text mining examine how China’s Targeted Alleviation (TPA) Strategy is characterised by online mainstream platform. A total 10,857 articles related TPA in 31 specific provinces mainland were collected analysed Natural Language Processing (NLP) analysis. The results this...

10.3390/su141610058 article EN Sustainability 2022-08-14

Journalism, which provides the public with reliable information, can be perceived to a social service for interest. Modern journalism might evolve into entrepreneurship, focus on creating value amid institutional pressures. Two studies were conducted investigate effects of various factors entrepreneurial intention (SEI) environmental journalists. Study 1, 287 respondents, confirmed factor structures scales that used. 2, 352 five precursors SEI, namely, prior experience, empathy, moral...

10.1080/01488376.2024.2302517 article EN Journal of Social Service Research 2024-01-17

This grounded theory study investigates the influence of maternity wear brand image innovation elements on consumer behavior, addressing two main research questions: (1) How to innovate wear? and (2) What is relationship between behavior in Maternity brands play a critical role meeting diverse needs expectant mothers, yet China, they often lack distinct identities fail cater varied preferences pregnant women. Through comprehensive design, including literature review, analysis, empirical...

10.47772/ijriss.2024.805133 article EN International Journal of Research and Innovation in Social Science 2024-01-01

As China relaxes its birth policies and Chinese women gain greater mental economic independence, the market for maternity clothing has expanded significantly. This essential item pregnant now features a vast design space growing consumer market, drawing widespread attention. However, due to ongoing changes in women’s body shapes requirement many keep working socializing during early mid-pregnancy, brief usage period quick turnover, contributing unsustainable consumption habits. research aims...

10.1051/e3sconf/202456502013 article EN cc-by E3S Web of Conferences 2024-01-01

The stock price prediction task holds a significant role in the financial domain and has been studied for long time. Recently, large language models (LLMs) have brought new ways to improve these predictions. While recent (FinLLMs) shown considerable progress NLP tasks compared smaller pre-trained (PLMs), challenges persist forecasting. Firstly, effectively integrating modalities of time series data natural fully leverage capabilities remains complex. Secondly, FinLLMs focus more on analysis...

10.48550/arxiv.2409.08281 preprint EN arXiv (Cornell University) 2024-08-24

Climate change is intensifying rainfall extremes, making high-resolution precipitation projections crucial for society to better prepare impacts such as flooding. However, current Global Models (GCMs) operate at spatial resolutions too coarse localized analyses. To address this limitation, deep learning-based statistical downscaling methods offer promising solutions, providing with a moderate computational cost. In work, we introduce bias-informed conditional diffusion model of...

10.48550/arxiv.2412.14539 preprint EN arXiv (Cornell University) 2024-12-19

10.1109/bigdata62323.2024.10825056 article EN 2021 IEEE International Conference on Big Data (Big Data) 2024-12-15

Previous studies have focused on the benefits of adaptation in mitigating negative effect climate change economic production, neglecting that adaptive energy input cannot be directly translated into output, which may a barrier to sustainable development. Based panel data from 280 cities China 2003 2016, we first calculate efficiency as proxy for development by using nonradial directional distance function (NDDF) method. Second, estimate temperature shocks, and use these estimates predict...

10.1142/s2010007823500148 article EN Climate Change Economics 2023-02-03

To investigate the stress mechanism of zinc on wheat, different concentrations were used to treat and ultrastructure mesophyll cells wheat was observed by transmission electron microscope (TEM). The results showed that at tillering stage, number chloroplast decreased, thylakoid cell disorder L4 (1,000 mg/kg). At jointing volume expanded mature under low L1 (250 mg/kg), some disappeared or broke, mitochondrion increased, wall damaged; seriously fractured, structure not intact, decreased...

10.3303/cet1761056 article EN Chemical engineering transactions 2017-10-01

This paper modeled the evolution of contagious severity stock markets combing with cross-market correlation coefficients, market capitalizations and functions self-remedy into time-varying coefficients epidemic kinetics model. Then we used data United States, Russia, Australia, Brazil, China, India, Hong Kong Japan during 2007-2009 crisis periods for simulated analysis. The result shows that model is alive can describe markets, give economic meanings important parameters.

10.1109/icic.2012.32 article EN 2012-07-01

This study used 2,623 WeChat article headlines on the Chengdu school food safety event and employed quantitative content analysis to explore dynamic relationship of headline strategy (i.e., style frame) news source with user clicks at distinct phases issue–attention cycle. The results first revealed that various types styles affect number based phase, but no single type dominates public attention any phase. Second, reader could be attracted using information singleton detection mode....

10.1080/17512786.2021.2008807 article EN Journalism Practice 2021-12-02
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