Zeeshan Ahmad

ORCID: 0000-0001-7603-2824
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Research Areas
  • Environmental Sustainability in Business
  • Digital Marketing and Social Media
  • Agricultural Economics and Practices
  • Sustainable Supply Chain Management
  • Energy and Environment Impacts
  • Technology Adoption and User Behaviour
  • Consumer Retail Behavior Studies
  • Efficiency Analysis Using DEA
  • Diverse Aspects of Tourism Research
  • Innovation and Socioeconomic Development
  • Customer Service Quality and Loyalty
  • Environmental Education and Sustainability
  • Creativity in Education and Neuroscience
  • Consumer Behavior in Brand Consumption and Identification
  • Entrepreneurship Studies and Influences
  • COVID-19 Pandemic Impacts
  • Global Trade and Competitiveness
  • Innovation, Sustainability, Human-Machine Systems
  • Complex Network Analysis Techniques
  • ICT in Developing Communities
  • Belt and Road Initiative
  • Accounting Education and Careers
  • Migration and Labor Dynamics
  • Agricultural Innovations and Practices
  • Air Quality Monitoring and Forecasting

Air University
2019-2023

Aligarh Muslim University
2023

Integral University
2021

University of the Punjab
2019

Northeast Agricultural University
2015-2017

Preston University
2017

Lahore University of Management Sciences
2013

The world has limited resources and resource depletion been a serious concern for many years. To ensure that ecological balance is maintained, the United Nations developed 17 Sustainable Development Goals (SDGs). This study attempts to meet 12th SDG of "responsible production consumption" provide guideline manufacturing organizations in Pakistan. Many scholars have examined role different technologies on sustainable performance. However, research using eco-innovation (EI), digital...

10.1177/00368504221145648 article EN Science Progress 2022-10-01

E-commerce and social media integration are becoming increasingly popular throughout the world, particularly with emergence of Web 2.0 technology. In a commerce (SC) environment, trust also plays vital role in consumers’ purchase intentions. This research aims to achieve consistent findings regarding concise effect on intention moderating SC constructs platforms. A meta-analysis, including 20 sizes from 19 studies, investigated association between intention. The outcomes demonstrate that...

10.1177/21582440221091262 article EN cc-by SAGE Open 2022-04-01

Purpose A rapid increase in traditional industries is creating social and environmental problems through extensive usage of natural resources polluting the environment. circular economy provides curative renewing lines action about these problems. Therefore, this study aims to examine factors that lead toward sustainable performance a context empirically test relationships between green technology adoption (GTA), principles (CEP), supply chain practices (SSCM) (SP)....

10.1108/ijis-10-2022-0199 article EN International Journal of Innovation Science 2023-03-23

Entrepreneurial culture has been an area of worth investigation in management research for many years since the growth technology-based business ventures. In context businesses, entrepreneurial may be described as attitudes, values, skills, and power a group or individual working organization that is characterized by risk. The prime purpose this study to examine effect openness change self-efficacy on with mediating role creativity. We have used innovative substitute measure due its...

10.1186/s13731-019-0108-9 article EN cc-by Journal of Innovation and Entrepreneurship 2019-08-09

Pakistan has been blessed with rich tourism potential because of its history, culture, biological and geographical diversity. Travelers have for quite some time attracted to encounter a nation that flaunts rugged natural beauty, cultural richness, unparalleled hospitality. various tourist destinations in the northern areas Pakistan. Kumrat Valley become hotspot recent times after prime minister Pakistan, Mr. Imran Khan, visited valley. To reduce negative effects on these due accelerating...

10.3390/su132312998 article EN Sustainability 2021-11-24

Women entrepreneurs are significant contributors to the economic development of any country and their role becomes more vital in improving condition developing countries. This highlights important women-owned small medium enterprises (SMEs) entrepreneurial success. Therefore, current study extends entrepreneurship literature by examining effects factors like personality traits (PT), motivation commitment (MC), availability financial resources (AFR), government support (GS) on success (ES)...

10.3389/fpsyg.2022.1099760 article EN cc-by Frontiers in Psychology 2023-01-17

Current research explores the concept of masculine identity in modern social world as evidence retail products consumption which was traditionally seen female or feminine (cosmetic grooming products). This study comparatively analyze effect personal, social, and marketing factors on attitude Chinese Pakistani male consumers toward cosmetics. paper begins with a comprehensive review literature topic. Data were collected from 260 210 customers three metropolitan cities each country....

10.1080/23311975.2017.1309783 article EN cc-by Cogent Business & Management 2017-01-01

The purpose of the study was to analyze factors affecting acceptance and adoption e-Health applications among African expats in China from patient’s perspective. This research used extended technology model (TAM) with addition privacy trust. survey method structured questionnaire collect data more than 300 three Tier 1 cities China. Hypotheses were tested using partial least squares (PLS) method, a structural equation modeling (SEM) based statistical technique. results show that perceived...

10.1177/2158244019865803 article EN cc-by SAGE Open 2019-07-01

Introduction: Illness behaviour and Help-Seeking can have great impact on patient's health quality of life; therefore, it's important to an appropriate scale assess these constructs.Objectives: To study the psychometric qualities IHSBS Portuguese mental patients, its reliability, construct concurrent validity, measured using Stigma Scale (SS).Methods: The sample comprised 140 with different psychiatric diagnosis (70% women), mean age 39.49 years old (SD=15.71;V=18-78), followed in centers...

10.1192/j.eurpsy.2020.95 article EN cc-by-nc-nd European Psychiatry 2020-07-01

10.1016/s1006-8104(15)30037-4 article EN Journal of Northeast Agricultural University (English edition) 2015-06-01

Social distancing has manifold effects and is used as a non-pharmacological measure to respond pandemic situations such the novel coronavirus (COVID-19), especially in absence of vaccines other useful antiviral drugs. Governments around globe have adopted implemented series social strategies. The efficacy various policies their comparative influence on mechanisms led by public actions adoptions not been examined. differences types effective dates provinces/territories Pakistan constitute...

10.3390/ijerph18030896 article EN International Journal of Environmental Research and Public Health 2021-01-21

An effective marketing strategy is a critical contribution in any business including the tourism sector. Understanding strategies increases performance. The purpose of this study to determine how service impact small town owners. Using an econometric model, implementation 4P mixed on profitability and potential providers Molise investigated. Revenue, cost, profit are three areas analyzed. Results showed that operators have place emphasis research development, reflecting cultural identities...

10.3390/su141811459 article EN Sustainability 2022-09-13

For last few years Pakistan has been suffering from energy crisis, under these circumstances to encourage efficiency and increase farmer’s income is very important for this proposes the optimization of agricultural industrial structure an way. We collected 18years data on measurements, indicators in 4 provinces 1993-2010, established regression models look influence Pakistan. tried find out relationship between structure. Empirical results have shown that positive effect social stability,...

10.13187/es.2015.11.16 article EN European Journal of Economic Studies 2015-03-10

ABSTRACT This case study deals with assessing the value of livestock in financial statements a dairy farming business. With global market predicted to reach US$494 billion by 2015 (GIA 2012), is largest sector world agriculture production. It an important industry many countries. For example, USA, contributes more than $160 economic output and provides 90,000 jobs (DFT 2012). The subject matter small business Pakistan, country that fifth producer milk (FAO 2009). describes disagreement...

10.2308/iace-50549 article EN Issues in Accounting Education 2013-06-01

Social media metrics in online environment provide a powerful source of customer feedback predicting firm performance.Current study examines whether social specifically terms Facebook (FB) and Twitter metrics, are related to stock market performance.Which these has the stronger relationship, explores dynamics relationships.The authors collected data from official pages accounts three fast food companies over period six months.They developed multiple each platform derive results using Vector...

10.14257/ijunesst.2017.10.1.02 article EN International Journal of u- and e- Service Science and Technology 2017-01-31

In the online environment, social media metrics offer a credible basis of customer feedback in anticipating firm performance. This study verifies association Face-book and Twitter to financial market Data were collected from official Facebook pages accounts 3 fast-food companies over time period 6 months. Then established multiple for respective platforms develop outcomes using Vector Autoregressive series models evaluate instantaneous continuing relationship between performance firms terms...

10.31703/gssr.2019(iv-i).39 article EN Global Social Sciences Review 2019-03-31
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