The objective of the paper is to research latest literature on corporate identity concept, its definition and dimensions, general strategic management framework in context health care industry enterprises – hospitals private clinics. novelty bringing together concept with available organizations. This brings findings by both, researchers (Melewar; Balmer) internationally recognised development practitioners (Olins), reflects frameworks related (Porter & Teisberg; Champy Greenspun)....

This paper reflects findings from the evaluation of conceptual model for corporate identity management in health care developed by Rutitis and Batraga (2013). First, expert surveying (n=8) was carried out to evaluate understanding experts regarding assumptions included development care. During second stage, sector company survey (n=52) implemented expression dimensions outlined within enterprises Latvia

Latvia)ABStrAct the research aims to update corporate marketing role in promoting sustainability.the study is based on assessment of today's economic, ecological, and social responsibility issues, as well public issues associated with development following scientific methods have been applied research: analytical, comparing, graphical, statistical surveillance methods.the authors studied sustainability i.e., environmental social, world particularly Latvia, their impact welfare.In research,...

Innovation development process in companies is described by several challenges.One major problem that there much confusion about what it takes to develop innovations and factors affect the innovation process.The paper focuses on process' affecting Latvian market.The paper's goal identify main companies.After surveying 128 companies, authors concludes many affects none of them should be ignored.Following most therefore analysed more deeply: 1) The company's own resources; 2) High employees...

No promotional tool should be used in isolation or without regard to the others; hence there is a trend toward integrated marketing communications. Many conclusions of researchers and most studies justify effectiveness IMC point multiple advantages comparison classical MC. In MC, also small markets declare exigency ensure higher effectiveness. But development application has several problems barriers. The purpose this study investigate barriers Integrated Marketing Communications Latvian...

The objective of this paper is to research the latest literature on corporate identity concept, its definition and dimensions, general strategic management framework in context health care industry enterprises – both, hospitals private clinics. novelty bringing together concept with available organizations. This researches reflects findings by researchers (Melewar; Balmer) internationally recognized development practitioners (e.g. Olins). Paper also frameworks related (Porter & Teisberg;...

Nowadays, innovation has become one of the most important preconditions for a successful business and, consequently, also development national economy and economics.The aim article is to assess factors influencing behaviour Latvian consumers, purchasing innovative packaged food non-alcoholic beverages, based on theoretical aspects consumer in products process.As result research, proposals were made companies improving marketing activities, commercialization promotion products.A structured...

A modern consumer nowadays has availability of enormous variety products and services to choose from when making purchasing decision.This leads high competition, companies have seek new ways more effective communication measures successfully influence decision process consumers, as well be creative forecast behaviour increase market competitiveness.This is one the reasons why behavioural research tools are important parts management process.By being able precisely define expected activities,...

The increasing development of integrated marketing communications, based on the use Internet in communication with consumers, growth technologies, changes form and nature other trends, enhances role digital marketing.The article presents communications which businesses apply their strategy nowadays require modifications management.Particular attention is devoted to promotion usable as a tool for raising level customer attraction loyalty.The goal research was assess context promotion.The...