Complex products such as manufacturing equipment have always needed maintenance and repair services. Increasingly, leading manufacturers are integrating services to generate increased revenues achieve customer satisfaction. Designing integrated requires a different approach new product development clear understanding of how customers perceive the value they obtain from actual usage services—so‐called value‐in‐use . However, there is lack research on impact An exploratory study was undertaken...

Technological advancements undoubtedly impact development in the agricultural industry. However, digital divide may constrain access to technology developing countries. Hence, there is a need explore and understand how different actors make sense of technological advancement for more meaningful engagement with new technology. To this end, we undertook an exploratory study ecosystem Brazil comprising heterogeneous set varying experiences technologies. Our findings show essential role actors'...

Purpose Research suggests that to structure for servitization, organizations should separate their front- and back-end units by reference high vs low contact activities. However, these prescriptions are overly simplistic largely based on anecdotal evidence fails account context. The purpose of this paper is explore the design decisions taken in support servitization. Design/methodology/approach A large-scale exploratory case study was conducted, consisting embedded cases three divisions a...

Purpose This paper examines the servitization phenomenon in context of global value chains (GVCs) and presents a conceptual framework by connecting two literature streams—servitization GVCs—to depict interconnected multilevel processes which influence on GVC structure governance is manifested. Design/methodology/approach Drawing cross-disciplinary literature, authors develop framework. The theoretically informed advances research GVCs provides line inquiry to be explored as avenues for...

Abstract Current research agendas are increasingly encouraging the construction industry to operate on basis of 'added value'. Such debates echo established concept 'high value manufacturing' and associated trends towards servitization. Within construction, so‐called 'value agenda' draws heavily from notion integrated solutions. This is held be especially appropriate in context PFI projects. Also relevant service‐led projects whereby project rationale driven by client's objectives for...

For many leading engineering companies, the integration of services into product offerings is seen to comprise an important shift in underlying business model. This movement has been termed ‘servitization business’. Within this debate, however, scant attention given human resource (HR) implications servitization. An exploratory case study illustrates HR challenges associated with servitization and way which these interact a concurrent change programme concerned implementation ‘business...

Purpose – This paper aims to adopt service-dominant logic (SDL) empirically explore network configurations resulting from the provision of goods, goods and services, solutions. Design/methodology/approach uses a single, in-depth, exploratory case study in truck manufacturer its supply network. An abductive approach is adopted. In total, 54 semi-structured interviews were conducted. Findings Three value propositions are clearly discernible within provider. These range “solution”. have...

Purpose – The purpose of this paper is to share the authors' experiences using repertory grid technique in two supply chain management studies. aims demonstrate how studies provided insights into qualitative techniques such as can be made more rigorous than past, and results generated that are inaccessible quantitative methods.

This paper examines the dilemmas encountered by manufacturers of advanced analytical equipment in developing service-led growth strategies to expand their business pursuit more attractive revenue models. It does so adopting a case-based research approach. The findings detail challenges faced providing services customers' R&D functions, while simultaneously attempting scale up these for production context. emergent complexities operating multiple arenas order explore and exploit technologies...

Purpose Previous research has predominately focused on the servitization strategies of western manufacturers in advanced economies, neglecting potential for those which are emerging, such as China. The purpose this paper is to explore role external service partner network a European manufacturer providing services China, order develop better understanding resulting and associated challenges. Design/methodology/approach An in-depth case study approach was used examine parent company, its...

Purpose – The purpose of this paper is to investigate the diverse nature tangible and intangible value dimensions that contribute customers’ perception from outsourced maintenance services. Design/methodology/approach A multiple case study approach has been adopted. Repertory grid, an in-depth structured interviewing technique, used in order draw out respondents’ hidden constructs evaluating Data have collected four customer organizations services, a total 33 interviews undertaken. Findings...

Industrial firms are increasingly seeking new means of competitiveness through digital servitization that involves incorporating services and platforms. Despite the growing prominence servitization, we have yet to understand how such changes being framed, reframed, unfold in industrial firms. To this end, undertake an in-depth longitudinal exploratory case study firm organizational framing reframing activities vis-à-vis servitization. Our findings identify motivational, diagnostic,...

Tensions and paradoxes have gained considerable traction in the broader general management literature recent years. Within servitization domain, however, they are only starting to receive attention. This paper explores tensions that industrial firms encounter when attempting integrate services solutions into their offerings. Following an exploratory multiple case study approach, we identify several experienced at intra- interorganizational levels by three firms. By drawing on four flows...

The construction industry is one of the largest and most complex industrial sectors in UK. industry's failure to adopt progressive human resource (HR) practices routinely blamed on challenges operating a fragmented, project‐based environment reliant subcontracting. This research examines extent which existing HR theory accounts for particular employment context organisations volatile markets. Drawing upon case study from two different divisions within large contracting firm, this article...

Purpose Mergers and acquisitions (M&As) often lead to significant changes in the focal supply networks, hence disrupting firm-level relationships. Little is known about network implications of M&As, which can be a major issue, especially for firms acquiring competitors that share suppliers, customers associated resources. Using social capital as theoretical lens, this research aims investigate an acquisition on Design/methodology/approach The large truck manufacturer by its...

A growing number of companies have begun to realise the potential for differentiating their product offerings by integrating services provide customised solutions. Although there is now an extensive and literature on this trend, researchers only recently consider pricing structures such To address shortcoming, present study adopts exploratory case-based approach investigate a buyer (drilling contractor) two suppliers offshore capital equipment, each whom provides condition-based maintenance...

Purpose Scholars studying servitization argue that manufacturers moving into services need to develop new job roles or modify existing ones, which must be enacted by employees with the right mentality, skill sets, attitudes and capabilities. However, there is a paucity of empirical research on how such changes affect employee-level outcomes. Design/methodology/approach The authors theorize enrichment role stress act as countervailing forces during manufacturer's service transition,...

Manufacturers have traditionally sold products but are increasingly providing integrated and service offerings to increase competitiveness satisfy customer needs. This phenomenon is typically referred as the 'servitization of manufacturing'. Whilst competitive priorities for pure manufacturing well understood, same not true servitized offerings. In order address this gap, we studied four customers a manufacturer identify that ought be focused on. Given longevity complexity offerings, adopted...