Hishamuddin Ismail

ORCID: 0000-0001-8296-0125
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About
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Research Areas
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Islamic Finance and Banking Studies
  • Consumer Retail Behavior Studies
  • Entrepreneurship Studies and Influences
  • Intellectual Capital and Performance Analysis
  • Consumer Behavior in Brand Consumption and Identification
  • Family Business Performance and Succession
  • Organizational and Employee Performance
  • Child Development and Digital Technology
  • Environmental Sustainability in Business
  • Innovation and Knowledge Management
  • Halal products and consumer behavior
  • Innovation Diffusion and Forecasting
  • Corporate Finance and Governance
  • Innovation and Socioeconomic Development
  • Accounting Education and Careers
  • Job Satisfaction and Organizational Behavior
  • Higher Education and Employability
  • Educational Games and Gamification
  • Insurance and Financial Risk Management
  • Management and Marketing Education
  • Interactive and Immersive Displays
  • Knowledge Management and Sharing

Multimedia University
2014-2025

Faculty of Media
2025

Purpose This paper sets out to examine the factors influencing internet‐based e‐commerce in electronic manufacturing companies Malaysia. Design/methodology/approach The sample data are derived from a questionnaire survey of 194 selected Federation Malaysian Manufacturer lists investigate study hypotheses. Roger's five innovation diffusion characteristics were considered as that affect EC adoption and security/confidentiality was taken an additional factor for this study. Findings multiple...

10.1108/10569210710776503 article EN International Journal of Commerce and Management 2007-07-28

Despite the high potential of online shopping in Malaysia, there is still a lack understanding concerning subject matter and its impact on consumer marketing. This study aims to establish preliminary assessment, evaluation characteristics Malaysia. The Chisquire test was used determine relationship between current shoppers demographic variables. Samples t-test then compare mean differences non-online shoppers. Then, correlation coefficient matrix employed degree future issues shopping....

10.1080/09718923.2006.11892554 article EN Journal of Social Sciences 2006-11-01

Purpose The objective of this paper is to investigate and compare the practices knowledge management (KM) processes, which have been grounded in KM literature, between public private higher education institutions (HEIs). Design/methodology/approach Data were collected from 594 academics three HEIs Malaysia. Findings analyses suggest that all six processes (knowledge creation, capture, organisation, storage, dissemination, application) are moderately practiced by surveyed there significant...

10.1108/03055720911003978 article EN VINE 2009-08-28

Abstract While prior research has examined the effects of interactive e-commerce avatars that simulate roles virtual assistants and recommender agents, there is lack empirical study investigates non-interactive talking in e-commerce. This unfortunate, as many websites today utilize provide one-way dialogue forms greetings, introduction company, description products services offered. To bridge this gap, our aims to investigate avatar on perceptions social presence, credibility, website trust,...

10.1186/s13673-017-0123-4 article EN cc-by Human-centric Computing and Information Sciences 2017-11-15

10.1057/palgrave.jt.5740065 article EN Journal of Targeting Measurement and Analysis for Marketing 2002-08-01

Abstract Purpose – The purpose of this paper is to identify the relationships between risk management committee characteristics and taking Malaysia's insurance companies, from 2003‐2011. aims examine three identified a committee, namely, size, independence, number meetings. Design/methodology/approach sample comprises 329 observations throughout nine years' time frame until 2011. Pearson's correlation, pooled ordinary least squares regression, panel regression model are used in study....

10.1108/15265941311288112 article EN The Journal of Risk Finance 2012-12-28

Purpose The main objective of this paper to study the organisational culture (OC) in private and public higher education institutions (HEIs) from perspective faculty members order provide empirical insights on differences consequently pave an avenue for cross‐learning. Design/methodology/approach Data were collected 594 (33.9 per cent HEIs 52.8 HEIs) using competing values framework (CVF). Findings factor analysis results reveal important confirmation theoretical findings literature with...

10.1108/09513541111159086 article EN International Journal of Educational Management 2011-08-16

In a world where women entrepreneurs continue to face systemic barriers, the support of other becomes not just choice but necessity for driving meaningful change and creating more equitable inclusive entrepreneurial landscape. Women have experienced significant 114% growth over last twenty years, resulting in owning one-third businesses globally. Despite substantial progress, there is still lack knowledge regarding successful development entrepreneurs. An important focus analysing impact...

10.33093/ipbss.2025.5.1.7 article EN cc-by-nc-nd Issues and Perspectives in Business and Social Sciences 2025-01-14

Corporate social responsibility (CSR) is an important concept of modern economic theory. In the last few decades, it has become increasingly popular marketing tool used by companies. Consumers too want to see more CSR activities, especially those focused on environmental protection. The petroleum industry produces both toxic and non-toxic waste at almost all stages production. While companies satisfy market demand, they also meet consumers’ moral ethical demands. this light, vital for...

10.24294/jipd10443 article EN Journal of Infrastructure Policy and Development 2025-02-06

A large number of consumers in Malaysia are resistant towards new technology and prefer instead the tried tested way doing things. It is worth examining if local fact ready to digitize accept their day-to-day dealings. behavioral study was developed gauge digital maturity tech preparedness Malaysian with regards loyalty how this will reflect an individual’s predisposition his or her ability eventual use a technology. This latched on concept as suggested by Parasuraman. conceptual framework...

10.24294/jipd10381 article EN Journal of Infrastructure Policy and Development 2025-02-06

This study investigates how financial cognitive abilities influence individual investors’ intentions to engage in the stock market, particularly considering mediating role of capability. It seeks address gaps understanding factors that drive participation emerging markets like Pakistan, highlighting importance knowledge, planning, and satisfaction Data were collected from 377 investors through a self-administered questionnaire using cross-sectional design non-probability convenience sampling...

10.24294/jipd9732 article EN Journal of Infrastructure Policy and Development 2025-02-07

Nowadays in Malaysia, increased use of smart technologies by customers is leading to recognition their influence on practitioners’ companies. However, academic literature fails acknowledge the technology usage customer satisfaction and loyalty. This because most research focuses companies' perspectives how they will adapt new technology. Even this regard, we can refer policy countries such as where focused it presented used companies but research, acceptance examined from perspective...

10.62754/joe.v4i1.6473 article EN cc-by-nc-nd Journal of Ecohumanism 2025-02-21

The recent development of a global telecommunication technology provides new mechanism for companies to promote their products and services. This modern electronic advertising concept is commercially known as mobile advertising. Despite its remarkable opportunities claimed by many quarters, the attitude Malaysian consumers towards remains unclear. A wise understanding essential ensure effective use this medium in future. study analyzed consumers' intention purchase advertised conceptual...

10.5539/ass.v9n5p135 article EN cc-by Asian Social Science 2013-04-27

Abstract Jay Barney's article in 1986 has provided two very important indicators for the long-term success of small and medium-sized enterprises (SMEs), which are entrepreneurship luck. In SMEs where resources capabilities scarce, entrepreneurs need to shoulder responsibility ensuring survival their firms. addition that, flexibility operations adaptability changes afford with a greater possibility gain from unexpected accidental discoveries. To examine impact luck on competitive advantage...

10.1080/08276331.2010.10593491 article EN Journal of Small Business & Entrepreneurship 2010-01-01

The aim of the study was to fill in gaps discussion way which fast food brand equity is developed. A proposed conceptual framework - Hierarchical chain consumer-based postulated based on casual relationships among dimensions equity. comprehensive and extensive literature review helped develop a framework. In industry, are decomposed into awareness, familiarity, perceived quality, image, trust attitudinal loyalty, demonstrated three-level hierarchical chain. Brand were serve as mediating...

10.19030/iber.v10i9.5628 article EN International Business & Economics Research Journal (IBER) 2011-08-18

Purpose – The purpose of this paper is to study accounting students’ intentions pursue their careers as accountants and modelling within the context Malaysian education. Design/methodology/approach Data were gathered via a questionnaire survey involving undergraduate students. Factor analysis, independent sample t -tests, multiple regressions employed. Findings In total, four findings derived from study. First, programmes, non-commitment towards profession can still exist. Second, intrinsic...

10.1108/et-03-2014-0025 article EN Education + Training 2015-04-08

Performances of mosque co-operatives rely on the effectiveness board governance. The has responsibilities to determine strategic direction co-operatives, oversight management, and ensure integrity members’ rights interests. governance functions is becoming more challenging since launching National Co-operative Policy II (2011-2020), which among another, place greater emphasis expansion movement via initiative 1 Community, Co-operative. Furthermore, expected deliver not only economic...

10.14419/ijet.v7i2.29.13646 article EN International Journal of Engineering & Technology 2018-05-22

Professional commitment is significant to the accounting profession as it leads greater sensitivities towards ethics issues and increases job involvement. This study argues that professional developed during tertiary education or at anticipatory socialization phase. The significance of in development professionals various fields including medical, social work teacher has been well documented. was, therefore, conducted examine factors within which influence students' commitment. was shaped by...

10.1080/09639284.2011.603472 article EN Accounting Education 2011-08-26
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