- Organic Food and Agriculture
- Food Waste Reduction and Sustainability
- Culinary Culture and Tourism
- Regional Development and Policy
- Food Security and Health in Diverse Populations
- Global Trade and Competitiveness
- Digital Marketing and Social Media
- COVID-19 Pandemic Impacts
- Diverse Aspects of Tourism Research
- Agriculture Market Analysis Ukraine
- Agriculture Sustainability and Environmental Impact
- Sustainable Agricultural Systems Analysis
- Economic and Business Development Strategies
- Consumer Behavior in Brand Consumption and Identification
- Urban Agriculture and Sustainability
- Agricultural Economics and Policy
- Wine Industry and Tourism
- Sharing Economy and Platforms
Romanian Academy
2019-2024
The present paper intends to address the impact of COVID-19 crisis upon consumer buying behavior fresh vegetables directly from local producers as observed 30 days later, after enforcing state emergency in Romania within a well-defined area, namely, quarantined area Suceava. study relies on interpretation answers received (N = 257) questionnaire applied online nationwide. starting point this is analysis sociodemographic factors purchasing decision before declaring (16 March 2020). Further...
In Romania, there is an emerging market of dairy products delivered through short food supply chains. Although this distribution system has existed since the communist period, and even though more than three decades have passed then, fails to be mature, subject taxation, or achieve a high diversity in terms categories, with consolidated marketing culture that significant effects on regional socio-economic environment. The aim study was observe whether Corona Virus Disease 2019 (COVID-19)...
In the case of Romanian urban consumer, ecological agroalimentary products do not merely operate on discursive line mapped by rules certification. The ecology is reinterpreted and, thus, an interesting phenomenon occurs. perceived as natural, local, or peasant are seen enough to influence purchase decision. Hence, according product stands for a symbolic projection provided their own experience and trust level consumer. present paper, we aimed go beyond theory claiming that such behavior...
Should you attend to the relevant published literature on perceptions belonging consumers of ecological products, it can be easily noticed that, as a rule, interpretation insists heavily analysis an error: consumer’s confusion about product. The official concept product does not overlap with idea at mental level consumer. Most studies, if all them, tax this and analyze deviant phenomenon. starting point for study was based very confusion: If there is so much confusion, most likely means we...