A5020363649- Business and Management Studies
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Innovation and Knowledge Management
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Entrepreneurship Studies and Influences
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Intellectual Capital and Performance Analysis
- Corporate Identity and Reputation
- Academic Research in Diverse Fields
- Open Source Software Innovations
- Innovation and Socioeconomic Development
- Corporate Social Responsibility Reporting
- International Business and FDI
- Organic Food and Agriculture
- Green IT and Sustainability
- Digital Platforms and Economics
- Team Dynamics and Performance
- Educational Games and Gamification
- Organizational Leadership and Management Strategies
- Biomedical and Engineering Education
- Business Strategy and Innovation
Fundação Getulio Vargas
2020-2025
Escola de Administração de Empresas de São Paulo
2025
Faculdades Guarulhos
2021-2024
European Association of Social Psychology
2020-2024
Escola de Economia de São Paulo
2023
Division of Undergraduate Education
2021
Software (Germany)
2021
Software602 (Czechia)
2021
Pontifícia Universidade Católica do Rio Grande do Sul
2011-2020
Universidade Federal do Rio Grande do Sul
2000-2016
Abstract Purpose The purpose of this paper is to investigate if consumer buying motives regarding organic food in emerging economies China and Brazil are culture bound or determined by key characteristics the product. Design/methodology/approach A survey was collected Guangzhou, China, Porto Alegre, Brazil. Data were analyzed means structural equation modeling, checking for measurement invariance between samples. Findings reasons why Brazilian Chinese consumers buy strikingly similar what...
Robot services have become an essential competitive differentiator in the hospitality and tourism industry. Seminal studies indicate need for more profound knowledge about factors that can increase acceptance of service robots. This paper investigates relationship between informational cues robots through a meta-analysis. Our study also analyzes contextual characteristics moderators. The results showed perceived robot trust influences (anthropomorphism social influence) By analyzing previous...
Abstract Product scarcity can influence purchase decisions, but this relationship is multifaceted due to the of various cues. This study aims integrate knowledge subject through a meta‐analysis. The findings suggest that likelihood purchasing scarce product greater under (i) conditions excessive demand (rather than restricted supply) and variety category), not urgency (limited quantity limited time) scarcity, (ii) enduring luxuries (as opposed transitory luxuries) presence absence) social...
Purpose The purpose of this paper is to analyze the relationship between entrepreneurial orientation (EO) and organizational performance through an updated extended meta-analytic review that includes EO, mediators, moderators results. Design/methodology/approach Using Pearson correlations as effect size statistics, based on 80 independent samples from 78 studies, with a total sample 19,514 cases, meta-analysis consolidates empirical findings field research. Findings results reveal there...
This article presents a meta-analysis aiming to assess the short- and long-term effects of sales promotions on consumer behavior. We found 221 studies addressing this relationship. Our final sample provided 139 observations. First, results revealed significant relationship between promotion both purchase intentions volume. Second, we identified positive connections with brand loyalty, perceptions quality, attitudes, switching costs for consumers. Third, noted that type, number promoted...
Although gender divides are largely due to cultural and environmental conditions, changes in the nature of professional domestic work COVID-19 pandemic have had unprecedented implications on inequality.
Purpose: Our paper explores how “not communicating” or “under is addressed in academic literature and the resulting impact on sustainability marketing communication. Design/methodology/approach: This study conducted a systematic review with 21 documents, exploring effects of under-communication consumer behavior considering terminology “greenblushing,” “silent green,” sustainability” firms. We search documents published until December 2023 Web Science (WoS), Scopus, Google Scholar. Findings:...
Nos últimos anos, como demonstrados por dados compilados pelo Conselho Indigenista Missionário (Cimi) indicam que 208 indígenas foram assassinados no Brasil em 2023, um aumento de 15,5% relação a 2022 (quando ocorreram 180 assassinatos). Em muitos casos, líderes e defensores ambientais são alvos violências; Human Rights Watch ressalta que, mesmo com novos esforços proteção, ameaças ataques “guardiões da floresta” persistiram 2024 vem persistindo até os dias atuais. Neste contexto, pesquisa...
Purpose This study aims to synthesize and integrate findings from diverse research on the antecedents moderators of customer loyalty in banking sector. Through a comprehensive meta-analysis, seeks understand primary drivers bank potential cultural, economic social indicators that might influence these relationships. Design/methodology/approach A rigorous meta-analysis was conducted, analyzing 275 studies with 1,365 effect sizes involving over 134,000 customers more than 50 countries. The...
The purpose of this investigation is to understand the antecedents student loyalty in Brazilian context. In particular we address impact trust, commitment and quality perception on loyalty. A quantitative study was conducted among business management majors from two private Higher Education Institutions (HEIs), yielding a global sample 696 cases. Our findings suggest that students' trust their HEI has positive loyalty; service trust. Findings also indirectly influenced by perceived quality.
This paper focuses on students' perception of value, trust and loyalty how these constructs connect in the context higher education Brazil. For this endeavor we conducted a survey among undergraduate business students The findings suggest that faculty staff positively affects management policies practices; practices impacts perceived value; and, value strongly student loyalty.
This article examines the determinants of customer orientation and quadratic effects on export performance. The relationship between performance has been assumed to have a linear relationship, neglecting possibility non-linear relationships. While most studies conducted in developed countries, we test our model Brazil, an emerging market economy. findings suggest that technology intensity competitive are key explaining success market. Our also indicate is (U-shaped) rather than linear....
Purpose The purpose of this paper is to present a systematic framework with meta-analytical approach find various types antecedents, consequences and moderation effects the technological acceptance model (TAM) in banking contexts. Design/methodology/approach authors conducted meta-analysis total 142 articles, which generated 636 observations, an accumulated sample 45,781 respondents. Findings findings demonstrated 18 constructs that were antecedent TAM four functioned as consequences. Most...
Purpose The purpose of this paper is to present a systematic framework with meta-analytical approach distinguish various types antecedents and consequences satisfaction in the banking sector. Design/methodology/approach authors conducted searches 13 databases analysed 811 relationships 210 articles. For quantitative data analysis, used coefficient correlation r as metric variable measure effect size studied scope variables. Findings findings meta-analysis demonstrated ten dimensions that...
This study investigated what motivates Brazilian academic researchers to get involved in University-Industry Technology Transfer (UITT) and deterrents contributing this process.The research relied on interviews with experienced scientists managers from four universities Brazil.Determination, persistence entrepreneurship, related motivational types Self-direction Stimulation, were prominent.Hedonism, Achievement Power -highlighting a shift their professional identity -were also...