A5033661119- Corporate Social Responsibility Reporting
- Environmental Sustainability in Business
- Digital Marketing and Social Media
- Organizational Leadership and Management Strategies
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Social Media and Politics
- Sustainable Supply Chain Management
- COVID-19 Pandemic Impacts
- High-Voltage Power Transmission Systems
- Corporate Identity and Reputation
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Social and Intergroup Psychology
- Customer Service Quality and Loyalty
- HVDC Systems and Fault Protection
- Digital Communication and Language
- Communication and COVID-19 Impact
Faculdades Guarulhos
2024
European Association of Social Psychology
2020-2024
Universidade Federal Fluminense
2023
Universidade Federal do Espírito Santo
2020
Abstract In our polarized societies, more companies are taking a stand on divisive sociopolitical issues. However, given the mixed findings from previous studies, it remains unclear whether Corporate Activism (CA) is likely to hurt or help company's performance and reputation, shape public's attitudes toward issue involved. To better understand impact of CA in valuable study moderating factors, especially those linked polarization. A meta-analysis 72 scholarly works conducted examine various...
The objective of this work is to evaluate the effects firm generated content (FGC) and user (UGC) on brand equity (BE) consumer's purchase intention. To achieve it, research methodological approach was quantitative, cross-section survey type. Data collection carried out by an online survey, 322 valid responses were obtained. proposed model analyzed using Structural Equation Modeling method (PLS-SEM). results show that both influence equity. company, however, has a greater effect power...
The purpose of this study is to explore the relationship between electronic word mouth (eWOM) valence, consumer-based brand equity (CBBE) dimensions, and purchase intention. An online survey was conducted collect data, with a total 209 valid responses. conducts confirmatory factor analysis (CFA) Structural Equation Modeling (PLS-SEM). Results provided support for role eWOM valence in influencing development CBBE. Specifically, strongly influences consumer perception quality. Perceived...
O objetivo deste trabalho é investigar quais atributos da qualidade do serviço transporte público influenciam na satisfação dos seus usuários. Especificamente, examinado o efeito das dimensões conforto, tangível, pessoal e confiabilidade usuário público. A abordagem estudo quantitativa, de caráter descritivo com corte transversal. Os dados empíricos foram coletados por meio um survey, a amostra foi composta 271 respondentes. Para testar as hipóteses teóricas propostas empregada técnica...
MMC converters have significant advantages over conventional LCC used in HVDC transmission systems. They are a promising technology for modern power systems where greater control and operational flexibility during network disturbances required. In this work, brief theoretical foundation was developed regarding multi-level modular converter high-voltage direct current (MMC-HVDC). Additionally, sensitivity analysis conducted on an MMC-HVDC link connected to large-scale system with...