- Media Influence and Health
- Environmental Education and Sustainability
- Social and Intergroup Psychology
- Social Media and Politics
- Resilience and Mental Health
- Behavioral Health and Interventions
- Digital Marketing and Social Media
- Public Relations and Crisis Communication
- Consumer Behavior in Brand Consumption and Identification
- Building Energy and Comfort Optimization
- COVID-19 and Mental Health
- Climate Change Communication and Perception
- Media Studies and Communication
- Corporate Identity and Reputation
- Communication in Education and Healthcare
- Impact of Technology on Adolescents
- Sustainable Building Design and Assessment
- Child and Adolescent Psychosocial and Emotional Development
- Migration, Health and Trauma
- Urban Transport and Accessibility
- Cultural Differences and Values
- Misinformation and Its Impacts
- Energy and Environment Impacts
- Media Influence and Politics
- Social Acceptance of Renewable Energy
University at Buffalo, State University of New York
2023-2024
Florida State University
2014-2023
University of Alabama
2002
(2006). The Effectiveness of 'in-Game' Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names. Journal Vol. 35, No. 4, pp. 143-152.
This study employed a cognitive psychological approach to examining little studied phenomenon – university image among two groups of evaluators. The found that different used criteria when rating ten major US universities. Found significantly predict the universities sample current students were three factors: academic factors, athletic and extent news coverage university. same an adult, non‐student four combined factor including all attributes (including athletic); coverage; education level...
This study examined the interaction among different news sources, individual levels of partisanship, and hostile media effect in sports news. Two hundred three participants read a balanced story about their home-town college football team one newspapers: home-town, cross-state rival university's town, or neutral-town paper. The found differences across conditions, suggesting importance source phenomenon. Further, findings indicate strong support for consumers.
A consistent news frame that deligitmizes and depicts most social protests as "police vs. protesters" has been identified in studies of coverage movements. This study used an experimental design to examine the extent which photographs prior attitudes toward protesters general contribute previously framing effects protest news. Results indicated for issue interest evaluations were more negative when photos depicting higher levels conflict shown. The amount shown did not affect was less...
We present results from a week-long experimental evaluation of scalable control algorithm for commercial building heating, ventilation, and air-conditioning (HVAC) system. The experiments showed that the controller resulted in 37% energy savings without sacrificing indoor climate. In contrast to prior work reports careful measure effect on climate, we verify achieves efficiency improvements any adverse climate compared building's baseline controller. This is established measurements host...
Abstract Exemplification (the use of examples) in news stories is a common method providing information about social phenomena to make more interesting audience members. However, previous research has consistently linked exemplification highly inaccurate perceptions the prevalence or severity given phenomena. The current study further explored outcomes by examining extent which practice influenced credibility. public opinion via layperson quotes was found differentially affect story...
Most studies of news bias judgments and consumption do not consider the likely emotional responses to content, theoretical arguments suggest that approach emotions, like anger, may actually motivate more, less, consumption. An experiment found support for hypotheses would positively correlate with anger responses, associate only greater criticism reporter but also rather than interest in additional stories containing both identity-threatening identity-bolstering content.
Many local governments have started using smartphone applications to more effectively inform and communicate with citizens. This trend is of interest, as cities can only be smart if they are responsive their In this paper, the intention use such a mobile application among adult residents (n = 420) mid-sized city in southeastern United States was examined hierarchical linear regression analysis. The model that tested indicated significant predictors app order report municipal problems, power...
An experiment was conducted to examine the effects of using organi zational spokespersons ethnic backgrounds similar or different from possible stakeholders a multinational organization. The inves tigation used fictitious crisis in United States and varied home country organization involved (United States, Mexico, Japan), as well whether spokesperson its country. Although participant groups did not generally prefer spokespersons, path analyses found that degree which each identified with his...
This study tested a new method of using self-affirmation theory to increase adaptive responses health risk messages. Participants' self-concepts were affirmed via text integrated with messages (public service announcements/PSAs) rather than by methods used in most previous studies that have limited applicability for campaigns employing mediated Participants exposed PSAs either including or not affirming examine relative effects on message evaluation and responses. The moderating effect...
Consumer research from as early the 1970s indicates that consumers who belong to a racial minority may prefer advertisements using models or spokespersons of their own race, whereas more recent suggests pattern might hold true only for those with high levels ethnic identity. The current study examined effects HIV public service announcements (PSAs) either matched did not match participants' race and included measure identity examine extent which influenced preferences same-race...
This paper describes the development of a new psychoeducational universal prevention resilience program ( https://strong.fsu.edu ) designed to complement existing mental health services at large public university. The first set descriptive data (n = 229) from project's student surveys is discussed.A voluntary and anonymous online questionnaire was used determine attitudes toward program.A majority participants (more than 80%) perceived website be credible, rating it as believable,...
Virtual assistants powered by Artificial Intelligence (AI) and integrated into the smart home ecosystems facilitate human–building interactions. We have envisioned that proactive virtual assistant capabilities could be designed to encourage energy conservation behaviours relying on their nudging effect through conversational interactions, autonomous actuation guiding users' decision-making. To this end, we investigated how assistants, in a simulated ecosystem, influence occupants take...
Guilt is a widely used emotional appeal in environmental sustainability and other advocacy messages. However, unintended negative effects such as psychological reactance, where individuals resist or reject the message, have been identified, scholars recently suggested strategies to mitigate those effects. Using an experimental design, study examined role of self-efficacy cues (lower vs. higher magnitude behavioral recommendations) message recommendation component guilt appeals that are...
Results are presented from a nearly week-long experimental evaluation of scalable control algorithm for commercial building HVAC system based on real-time measurements occupancy obtained motion detectors. The decides air flow rate and amount reheat each variable volume terminal box space temperature. It is rule-based controller, so the computations simple. experiments showed that proposed controller resulted in 37% energy savings over baseline average without sacrificing indoor climate. In...