Purpose The objective of this paper is to investigate the effect supply chain quality integration (SCQI) and green practices their impact on Triple bottom line (TBL) in driving sustainability performance. Design/methodology/approach Structural equation modeling partial least squares was used study relationships between SCQI (GSCPs) sustainable performance empirically tested using data from 167 manufacturing firms. Findings This reveals that enhances purchasing activity as well implementation...

Introduction: The rapid evolution of digital media has compelled businesses to adopt marketing strategies enhance brand image, foster consumer engagement, and ensure customer loyalty. This study examines the impact on purchase intention, loyalty, providing empirical insights into interrelationships among these constructs. Objectives: aims assess influence interaction as well their subsequent effects intention Specific hypotheses are tested establish strength significance relationships...

The study has investigated the process of operational returns by understanding stakeholders’ role and collaborative efforts project managers to explore AI-driven solutions in an actionable form. aims review effectiveness AI risk overall return management. study's purpose is analyse how can facilitate changes. PLS Smart software been used with a set 100 samples. data positivism support. It found that all 11 hypotheses are proved as positive because narrates practical implementation outline...

The AI improves risk mitigation and optimizes resource allocation which also contributes to more successful project outcomes. study aims review Artificial Intelligence-Driven Plans in Project Management Construction the Economic Growth Sustainability under catalyst impact AI. Study has used a sample of 100 people execute results based on 6 hypothesis by survey Google form. It reviews effectiveness technologies construction management, management rescheduling predictive capabilities context...

The banking sector in Pakistan faces increasing challenges sustaining customer loyalty due to heightened competition, digital transformation, and evolving consumer expectations. This study examines the role of relationship marketing service quality fostering retention, explicitly focusing on trust, engagement, goal attainment. Utilizing SERVQUAL model, Commitment-Trust Theory, Unified Theory Acceptance Use Technology (UTAUT), research explores interplay between quality, adoption, cultural...

With the growing adoption of digital financial services (DFS) particularly in developing economies, it has really helped improving inclusion regions where traditional banking is limited. In Pakistan over 100 million people are unbanked, DFS platforms like Jazz Cash and Easy paisa have become a necessity to scale these services, being such savings, credit remittance solutions. Then, this study looks at impact on practices unbanked rural areas whether can be viable alternative informal...

The main focus of this study is to analyze the role ESG (Environmental, Social and Governance) factors in financial performance companies that are incorporating these versus not. Financial metrics used for matter ROA, ROE, net profit margins stock performance, which will help compare impact on both group companies. results indicates indeed incorporation positively Moreover, adoption also tied with positive public image, investor confidence reduced regulatory risk. Firms adhering practices...

The crowdfunding, which is now considered as a vital alternative financing model for startups, has become possible startups to raise capital from small investors in mass without the dependence on traditional financial institutions (Belleflamme et al., 2014). Albeit Pakistan’s technology sector one of few known have successfully launched crowdfunding initiative, there are too many challenges make it viable option most population. secondary data used this study was collected over 10 years and...

This research focuses on the effects of mutual funds stock exchange, Pakistan’s economic growth, and diversification investors’ risks. It is to investigate impact fund return, growth help investors in managing their financial The study adopts a quantitative strategy; whereby descriptive statistics, hypothesis testing, regression analysis have been used analyse coefficients. data was obtained through administering structured questionnaires professionals order assess perception role fund....

This study aims to investigate the impact of digital payment system technology on consumer behavior and cash flow optimization in context developing markets specifically Pakistan. opts for a quantitative research approach examines how acceptance payments changes spending behaviors increases financial efficiency businesses. Based Technology Acceptance Model (TAM), this pinpoints determinants like ease use, perceived usefulness, social influence as major drivers adoption. The reveals that...

The adoption of Islamic Mobile Banking (IMB) services remains a challenge in Pakistan, despite the increasing global growth banking. Shariah compliance, security concerns, and trust issues significantly impact acceptance IMB services. This study integrates Unified Theory Acceptance Use Technology (UTAUT) with compliance to explore key factors influencing consumer adoption. Previous research suggests that regulatory confidence performance expectancy play pivotal role technology (Venkatesh et...

Consumer buying behavior is significantly influenced by branding strategies, particularly sensory and brand awareness. This study explores the impact of awareness on consumer purchasing decisions, emphasizing mediating role perceived quality moderating effect experience. The research adopts a quantitative approach, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze survey data from consumers who have engaged with advertisements marketing efforts. Findings...

This study explores consumer behavior in Pakistan’s anti-dandruff shampoo market, focusing on system quality, service and content quality as key determinants of customer satisfaction. The research examines how these factors influence brand advocacy repurchase intention, offering insights into loyalty the fast-moving goods (FMCG) sector. A quantitative methodology was employed, utilizing a structured questionnaire-based survey distributed through online offline channels. cross-sectional...

The rapid growth of digital advertising has significantly influenced consumer behavior, particularly in Pakistan’s e-commerce industry. This study examines the impact on buying behavior and brand loyalty, with awareness acting as a mediator perceived quality moderator. Drawing established theories such AIDA Model, Brand Equity Theory, SERVQUAL this research integrates insights from contemporary classical literature to develop comprehensive understanding marketing effectiveness. A...

Working Capital Management (WCM) and its effect on the profitability of firms in cement sector Pakistan when interest exchange rates are continuously fluctuating. This paper uses panel data from 16 PSX listed (2014–2023) to assess some key WCM components such as Current Ratio, Inventory Turnover, Accounts Receivable Payable Cash Conversion Cycle while comparing it with variables ROA, ROE, GPM, OPM, NPM. Liquidity management plays a pivotal role finding, whereas macroeconomic factors moderate...

In today's world, people view companies as more than profit-driven organizations; there is an expectation from businesses to promote sustainable practices and improve the well-being of society. As a result, FMCG are rapidly embracing green branding initiatives market environmentally products encourage friendly consumption. This study aims examine effect branding, brand image, packaging on consumer purchase intentions mediating image environmental beliefs. Data 285 survey participants were...

The increasing effect of environmental degradation and climate change has emphasized the importance sustainable financial channels, therefore green finance emerged (Khan et al., 2024). This research investigates role in development Pakistan's banking industry, with emphasis on its influence performance credit risk. Through a qualitative methodology, this examines how strategies, such as loans, bonds, sustainability-linked investments, are executed by institutions to reduce risk promote...

Purpose - In this research paper, we study the behavioral factors that impact investment decision making among Pakistan stock exchange (PSX) investors in Karachi, considering aspects of investor sentiments, overconfidence bias, and herding behavior, with financial literacy acting as a mediating factor.Methodology A quantitatively designed survey was shared PXS investors, out which received 115 valid responses. SPSS (version 22, Inc.) Excel were used to perform correlation multiple linear...

This study examines the impact of financial literacy (FL) and digital (DFL) on payment behaviour Generation Y in Pakistan. With increasing reliance online transactions, understanding how shapes consumer is critical for fostering stability inclusion. A quantitative research approach was employed, using a structured survey to collect data from 200–250 Millennials. Regression analysis conducted assess relationship between literacy, systems, behaviour. The results indicate that has stronger...

In this study, factors of adoption digital banking in Pakistan’s FinTech sector (i.e. consumer trust and perceived risk; technological innovation) are analyzed. The research is grounded upon the UTAUT2 Technology Acceptance Model to identify key determinants for shaping behavioral intentions (BI) towards banking. design used Ph.D. thesis was quantitative, cross sectional using data from users which then Structural Equation Modeling (SEM) analyze collected data. results demonstrate that...

Despite digital payment solutions' growing popularity, rural Pakistani cities have yet to embrace e-wallets. This research uses an enhanced Technology Acceptance Model (TAM) and Unified Theory of Use (UTAUT) framework evaluate customer buying intention use e-wallets in Pakistan's textile sector. Partial Least Squares Structural Equation Modeling was used examine 384 hub respondents' data. Perceived Usefulness (PU) Behavioral Intention (BI) positively affect e-wallet adoption, but Financial...

The purpose of this study is to examine the Livestream Shopping (Livestreaming) and M-Commerce adoption their feasibility for enhancing Humanitarian Logistics in Pakistan. research combines Technology Acceptance model (TAM) Stimulus Organism Response understand consumer behavior, digital engagement long term trends understanding. Pakistani consumers engaged transactions were surveyed using a quantitative, cross sectional design. key factors influencing M Commerce analyzed terms SPSS Partial...

This thesis examines the impact of Foreign Direct Investment (FDI) on Pakistan's power sector, focusing its role in addressing energy shortages, influencing infrastructure development, and shaping investment climate through policies. The study addresses key research questions, including how FDI has contributed to alleviating effect FDI-driven projects influence Pakistan’s policies inflows. A quantitative design, based secondary data analysis, is employed investigate causal relationship...

SAS enable them to meet workplace challenges and make sure that they are exploring accessibility ideas with the support of a better use tools monitoring. This study aims shed light on critical role in energy project management. It will provide actionable strategies for managers harness creativity innovation, ultimately leading more successful sustainable outcomes. By bridging gap between success, this research contribute significantly discourse innovation leadership sector. A sample 100...

This study investigates the combined impact of e-service quality, trust, and social media engagement on consumer satisfaction loyalty within context Pakistan’s SME e-commerce sector. With rapid digital transformation growing importance online shopping, this research addresses critical gaps in understanding how service variables interrelate affect long-term behavior. The responds to challenges ecosystem, such as low inconsistent offering insights into strategies for improving retention....