Milan Brkljač

ORCID: 0000-0002-0617-973X
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About
Contact & Profiles
Research Areas
  • Digital Transformation in Industry
  • Sharing Economy and Platforms
  • Regional Development and Management Studies
  • Employer Branding and e-HRM
  • Microfinance and Financial Inclusion
  • Digital Economy and Work Transformation
  • Banking, Crisis Management, COVID-19 Impact
  • Sustainability and Innovation in Business
  • Sustainable Supply Chain Management
  • FinTech, Crowdfunding, Digital Finance
  • Environmental Sustainability in Business
  • Human Resource and Talent Management
  • Engineering Education and Technology
  • Impact of AI and Big Data on Business and Society
  • Health, Medicine and Society
  • Economic and Business Development Strategies
  • Business and Economic Development
  • Labor Market and Education

Modern Business School
2019

Vetenskap I Skolan
2019

University of Novi Sad
2019

Munich University of Applied Sciences
2012

Employers are increasingly faced with the need to identify, attract, hire and retain best talent from labor market in order survive condition of fierce competition. As talents a position choose an employer, successful companies seek themselves as ideal desirable employers through establishment strong employer brand. In process brand establishing, by applying knowledge field marketing human resources, tend candidates unique working conditions, while at same time trying increase level...

10.5937/markt1902083l article EN cc-by-sa Marketing 2019-01-01

The aim of this paper is to point out the new knowledge and skills that employees need have in digital age which robots are becoming more present workplace. Robots started over work tasks activities routine, repetitive highly standardized. With progress technology, starting take complex challenging as well. As a result, faced with challenges fears. Fear job loss insecurity fostered acquire cannot be automated. Continuous learning destiny every individual who lives works age.

10.5937/intrev2204012l article EN International Review 2022-01-01

Circular economy, as a concept that requires multidisciplinary, holistic approach, well involvement of many different stakeholders, is becoming the subject interest not only in wide academic community, but also practitioners.One factors greatly contributed to development circular economy modern digital technologies and their massive application.The aim this paper point out role importance commercial banks application age.Among various stakeholders Republic Serbia, banks, most important...

10.18485/ecologica.2023.30.109.22 article EN Ecologica 2023-01-01

Sharing economy services have taken a significant place in the economies of countries around world past decade. The main questions that arose from way this type service is used concern decision-making process by consumers, legal norms, risks, benefits, relationship between providers, users and electronic platforms, influence intermediaries like. This paper aims to focus on factors consumer decision use sharing services, with an emphasis trust factor as one determinants behaviour. Trust built...

10.62863/qdal8315 article EN 2024-01-01

The paper examines the role of management and economic consequences during purchase state cooperative enterprises (combines), states that are enormous. Also, discusses in more detail privatization combines (enterprises) Vojvodina. That process began its most extreme after elections held September 2000. In addition, analyses problem construction land on example “Port Belgrade”, i.e. combination crime, tycoons politicians aforementioned privatization.

10.59267/ekopolj24041355d article EN cc-by-nc-nd Ekonomika poljoprivrede 2024-12-26

The modern economic environment is characterized by various determinants, which in a specific way shape the business of companies and thus affect their market success.We are witnesses that process digitalization, use Internet, means communication, information technology other technical technological solutions, affects efficiency effectiveness companies, but also requires commitment to adequate implementation new technologies system, constant improvement mastering achievements, maintenance...

10.18485/ecologica.2022.29.106.6 article EN Ecologica 2022-01-01

Innovations are the key to long-term survival, growth, and development of any organization. For that reason, all organizations strive have as much possible successful innovations consequently bring many positive effects entire economy. This paper points out importance role engaged employees who take a leading in organizational innovations. Engaged give their best effort during performance work tasks, try create new, better ways perform certain activities through cooperation exchange...

10.5937/ekonsig2102011l article EN cc-by-nc Ekonomski signali 2021-01-01

The aim of this paper is to determine the impact green employer branding on a company's attraction customers in digital age.Customers age have high demands and expectations from businesses, particularly terms sustainability environmentally friendly behaviour.Companies must develop maintain concept brand order attract who are well informed as result advancements widespread use modern information technologies tools.Green encompasses an organization's positive attitude toward environmental...

10.18485/ecologica.2023.30.111.6 article EN Ecologica 2023-01-01
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