- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Occupational Health and Safety Research
- Customer Service Quality and Loyalty
- Service and Product Innovation
- Technology Adoption and User Behaviour
- Body Image and Dysmorphia Studies
- Open Source Software Innovations
- Customer churn and segmentation
- Financial Reporting and Valuation Research
- Ergonomics and Musculoskeletal Disorders
- Eating Disorders and Behaviors
- Knowledge Management and Sharing
- Evolutionary Psychology and Human Behavior
California State Polytechnic University
2016-2017
University of Minnesota
2011-2014
University of Minnesota System
2012-2013
Within construction trades, there is a lack of personal protective equipment (PPE) and work clothing specifically designed manufactured for women. This was mixed methods study to investigate the use PPE among tradeswomen examine attributes significantly related PPE/work satisfaction using Functional-Expressive-Aesthetic (FEA) consumer needs model. In addition, relationship between clothing, self-efficacy, job were quantitatively analyzed. The findings this suggest common phrase "dress...
Acts of appearance management include a range activities to control the presentation body that one makes self and others. Appearance behaviors (AMBs) can be divided into two categories: risky non-risky. Risky AMBs all linked some threat health if engaged in for extended periods time. We investigated body-related variables predicting engagement three specific categories (i.e., cosmetic procedures, extreme dieting, use diet aids) with female undergraduates from U.S. ( n = 349) South Korea...
Purpose In the context of crowdsourced new product development (NPD), purpose this paper is to investigate optimal level community involvement (CI) (e.g. zero, limited, and high) when creating products from perspectives both ordinary advanced users. The authors also influence design interest need for social affiliation on users’ attitudes toward willingness use co-design. Design/methodology/approach conducted two survey studies using (Study 1, n =199) users 2, =131) evaluate co-designed...
This study examined the relationship between Personal Protective Equipment (PPE), self-efficacy, and job satisfaction of women working in building trades. According to United States Department Labor, comprised 46.8% total U.S. labor force 2010; however, percentage who work construction trades is less than 3% (United 2010).