A5041895928- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Environmental Sustainability in Business
- Evolutionary Psychology and Human Behavior
- Consumer Packaging Perceptions and Trends
- Behavioral Health and Interventions
- Environmental Education and Sustainability
- Consumer Perception and Purchasing Behavior
- Eating Disorders and Behaviors
- Body Image and Dysmorphia Studies
Buffalo State University
2020-2025
University at Buffalo, State University of New York
2020-2025
Purpose The purpose of the study was to identify (1) whether aspects expectancy-value judgments (EVJ) uses and gratifications, such as novelty, fashion/status, sociability relaxation, influenced trust in augmented reality (AR) apps; (2) AR apps usage intention toward online/offline store patronage (3) moderating effect consumer self-determination. Design/methodology/approach Mobile users ( n = 630) were drawn from a USA market research company. proposed model tested by structural equation...
<p class="MsoNormal">This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value intrinsic enjoyment is an indispensable mediator affects willingness follow EAI’s advice. The offers novel insights into the way characteristics influencing others’ clothing...
Through the lens of self-regulation theory (SRT), this study investigates following: (1) ways in which consumers’ personality traits conscientiousness, openness, and agreeableness increase their self-regulated mindsets frugality green efficacy; (2) whether facilitates (3) efficacy ultimately affect recycling behavior. This proposes modeling duality as reason why consumers engage conducted an online survey among U.S. that garnered 400 responses for empirical data analysis. The results reveal...
Abstract This study employed the Affect–Behavior–Cognition model of attitudes to examine influence 471 social media users' hedonic shopping motivations on their cognitive and behavioral responses toward AI chatbots in fashion sector, considering moderating effect omni‐channel tendencies. Structural equation modeling was for data analysis. found that (social therapeutic motivations) had an impact affective (satisfaction with attitude chatbots), which turn influenced a response (word‐of‐mouth...
Several fashion and beauty brands develop offer unique types of sustainable packaging in their store (e.g., "Knot-wrap," "seaweed-based" packaging). The purpose this study was to investigate the perceived value a type (i.e., green, aesthetic, functional, emotional, social, self-expression) its impact on consumer's evaluation, patronage intentions context retail store. moderating effects consumer innovativeness environmental concern were also assessed. Data collected from undergraduates...
<p class="MsoNormal" style="margin: 0in 0.0001pt; font-size: 12pt; font-family: Cambria; color: rgb(0, 0, 0);"><span style="font-size: 10.5pt; "Times New Roman"; background-image: initial; background-position: background-size: background-repeat: background-attachment: background-origin: background-clip: initial;">Several beauty retailers are experimenting with the RFID technology (e.g., interactive shelving display, smart table) in context of a self-service store. The purpose this...
<p class="MsoNormal" style="margin: 0in 0.0001pt; font-size: 12pt; font-family: Cambria; color: rgb(0, 0, 0);"><span style="font-family: "Times New Roman"; black;">Virtual influencer (VI) is a human-like, digital character, which designed using computer graphics and motion capture technology to simulate the human’s realistic features. Several famous VIs have endorsed fashion brands, appearing in advertising campaigns (e.g., Lil Miquela x Prada). The purpose of this study was...
The purpose of this research was to investigate a range individual attributes (i.e. narcissism, self-efficacy, body attitudes and internalization beauty ideals) as antecedents young college women’s engagement in both general (non-risky) risky appearance management behaviours. This study also examined the mediating role beliefs about importance relationship between all antecedent variables A survey conducted with female undergraduates ( n = 120) who enrolled at land-grant university...
본 연구의 목적은 혁신적인 기술과 비즈니스로 사회적 문제를 해결하는 소셜벤처와 공공디자인과의 공통가치를 발견하고 추후 양 개념의 협업을 통한 공공디자인의 확장 가능성을 탐색하고 적극적인 실천 방향을 모색하는 데 있다. 연구 분석으로 핵심 주제와 방향성을 고찰하고 정부와 인증투자기관에서 공시한 1,000개의 소셜벤처의 사회미션과 사업데이터를 양적 접근방법인 텍스트마이닝을 활용해 분석하였다. 분석결과를 토대로 중심키워드와 소셜벤처 기업의 축출데이터를 상호 분석하여 제언을 마무리하였다. 분석결과, 소셜벤처는 공공디자인과 공통된 공공가치, 협업 과정을 추구한다는 점을 도출하였다. 이로써 공공영역의 주제를 다루고 있는 상호작용할 수 있다는 확인할 있었다. 새로운 접근으로 확장성을 제시할 민간협력 활성화를 위한 기초연구로 활용되어지길 기대한다.