Abstract This study aims to explore a social metaverse's positive effects as mood management on consumers' life satisfaction and usage intentions. A total of 304 survey responses from active users popular metaverse platform, Zepeto, were collected with help an online firm. Structural equation modeling analysis was conducted using AMOS 25.0. The direct paths consumption enhancement negative alleviation significant, which led greater Positive influenced intentions both directly indirectly...

The study applies affordance theory to investigate how perceived personalization influences loyalty through cognitive, affective, and social drivers. Data was collected from 220 participants who watched a video of chatbot interaction then assessed their intentions. While all paths were significant between consumer's willingness stay, the effects on recommend retailers others slightly different. If companies aim capitalize word-of-mouth marketing, it will be better prioritize cognitive...

Drawing on the Stimulus-Organism-Response (S-O-R) framework, this study explores how perceived value co-creation during chatbot interactions influences customer repeat purchase intentions through cognitive, emotional, and social responses to chatbots. A survey of 220 participants revealed that significantly affected intentions, with cognitive evaluations, emotional reactions, serving as key mediators. However, direct effect was not significant. The findings suggest while enhances consumer...

This study explores how AI technology in fashion design influences consumers' sustainable consumption behaviors, focusing on emotional attachment to products. By comparing AI-generated and human-designed items, the examines designer type impacts negative emotions about discarding products, mediated by attachment. Results from two experimental studies reveal that significantly affects toward but was not influenced first study. lack of difference may be due personal characteristics moderate...

The purpose of our study was to examine the interrelationship among perceived benefits retail loyalty programs (i.e., monetary savings, exploration, entertainment, recognition, social benefits), program loyalty, and customer within context apparel retailing. Monetary were found be positive predictors loyalty. Furthermore, fully mediated effects on whereas it served as a partial mediator in link between savings implications are discussed, limitations areas for future research.

A large numbers of studies have supported the crucial role brand love in consumer–brand relationships; however, research that examines fashion and its relationship with cognitive aspects self-concept congruency remains limited. Therefore, purpose this study was to identify important factors are associated love. questionnaire which participants provided self-reported responses created measure constructs structural equation modeling (SEM) independent sample t-tests were conducted test...

The use of AI chatbot applications with social media messengers aims to shape the 'online offline' approach chat-based purchases. Using a sequential mixed-methods approach, we examined customer experiences and uses gratifications chatbots, influence customers' perceptions service quality in AI-based services on favourable experiences, brand loyalty purchase loyalty. Twenty-five online shoppers participated our qualitative study, which was analysed using thematic analysis. Subsequently,...

ABSTRACT In light of brands entering the metaverse, understanding consumer behavior in these virtual spaces becomes crucial. This study aims to explore how consumers' intentions engage building brand communities within metaverse are influenced by their fantasy experiences brands' stores where consumers immersed sensory‐rich, imaginative digital environments. By applying self‐expansion theory brand–consumer relationships and concept temporarily expanding boundary self through experiences,...

Purpose This study aims to explore consumers' vicarious experience of touch, namely, mental simulation for through product pictures as visual stimuli and the use touch devices motion in context online fashion shopping. Design/methodology/approach Participants were randomly exposed one two texture conditions (weak vs strong tactile sensitivity). The responses from participants who used a laptop non-touch device considered analysis. A total 179 analyzed with analysis variance PROCESS procedure...

Abstract Researchers have focused on the explanation that consumers buy luxury brands ‘to impress others’ (Tsai, 2005 Tsai, S.P. 2005. Impact of personal orientation prestige-brand purchase value. International. Journal Market Research, 47(4): 429–454. [Google Scholar]; O’Cass & Frost, 2002 O’Cass, A. and H. 2002. Status brands: Examining effects non-product brand associations status conspicuous consumption. Product Brand Management, 11(2): 67–88. [Crossref] , Wiedmann, Hennigs, Siebels,...

The purpose of this study was to examine green practices implemented among fashion manufacturers and identify factors that drive the adoption those practices, specifically focusing on a company’s cultural innovativeness perceived benefits innovations. An online survey created containing both open-ended multiple-choice questions using Likert scales. Data were gathered from 29 identified by Google search engine then approached. Qualitative data analyzed obtain insights into manufacturers’...

Abstract This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and pleasure. The moderation effects autotelic instrumental need for between are also explored. Participants wear a head-mounted display device (Oculus Go) in controlled laboratory environment, their experience is recorded as data. All participants’ responses (n = 58) analyzed using SPSS 20.0 descriptive statistics, reliability analysis,...

The purpose of the research was to identify trends in area fashion and social responsibility. Journal articles (n = 67) were content analyzed trends. Even though several areas (e.g., design, production/supply chain, business operations, education, consumption) received attention, issues related consumption greatest amount as evidenced by number studies. Potentially problematic identified include lack consistent terminology for investigating SR relative shared definitions. often discussed...

<p class="MsoNormal">This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value intrinsic enjoyment is an indispensable mediator affects willingness follow EAI’s advice. The offers novel insights into the way characteristics influencing others’ clothing...

Purpose The synchronous interactivity in the metaverse afforded copresence, feeling of being together with other users. Applying flow theory, this study examines how copresence improves subjective well-being users through and escapism. Design/methodology/approach An online self-administered survey 212 US adults who are currently using platforms is conducted. collected data analyzed by SPSS 27.0 for descriptive statistics reliability analysis. AMOS employed confirmatory factor bootstrapping...

In green advertising, the message focus is often associated with one of two benefits: self-benefit and other-benefit focus. However, determining which benefit foci more effective in generating positive consumer responses still debatable. To explain complexity mixed findings, we have explored advertising appeals that influence perception environmental performance product, or perception. Specifically, examined self- types three performance-based (before, after, before–after appeals) relation...

Purpose – entailed assessing directions in subject matter content and the types of research strategy employed. In using human participants, purposes were to assess: sampling strategy, statements limiting generalizability, incentive use, use undergraduates (UGs) as participants. Finally, with studies utilizing UG purpose this paper was content, justification use. Design/methodology/approach A analysis fashion/clothing articles ( n =963) appearing three scholarly journals between 1996 2013....

Purpose This study aims to investigate the effects of sick-, well- and healed-baby appeals used in fashion products on purchase intentions through anticipated emotions. Consumers' perceived saliency environmental issues industry was examined as an influencing factor that further explains persuasion advertising appeals. Design/methodology/approach Two sets experimental studies were conducted with 201 participants Study 1 186 2. Findings The results demonstrated increased fully mediated by...

This study aims to explore the effects of consumers' individual characteristics on therapeutic metaverse behavior. To understand role behaviors, this explores how individuals' technology innovativeness and sensational seeking motivation outcomes. A total 304 responses from a popular platform, Zepeto, was collected through an online survey firm. The data were analyzed with confirmatory factor analysis structural equation modeling using AMOS 25.0. First, outcomes mediated by examined. results...

This study explores how perceived scarcity of AI-designed clothing influences purchase intention, mediated by monetary value. Fashion involvement's moderating role is also examined. Participants (N = 311), sourced from Amazon Mechanical Turk, watched an AI design video, and evaluated a jacket that designed AI. Responses on scarcity, value, intentions, fashion involvement were collected using Likert scales. Analyzing data with SPSS 28.0 the PROCESS Macro Model 8 5,000 bootstrap samples...

<p class="MsoNormal">Applying the flow theory, this study examined how copresenceimproved subjective well-being of users through and escapism. Anonline self-administered survey 249 US adults who are currently using metaverse platforms is conducted. The collecteddata analyzed by SPSS, AMOS PROCESS. Findings suggest that feelingof being together with other in a can influence consumers’satisfaction their lives. Copresence specificallyenhanced flow, which immersed experience; escapism, whichis...