A5023278947- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Color perception and design
- Humor Studies and Applications
- Media Influence and Health
- Environmental Sustainability in Business
- Digital Communication and Language
- Consumer Retail Behavior Studies
- Language, Metaphor, and Cognition
- AI in Service Interactions
- Behavioral Health and Interventions
Jinan University
2022-2025
Shandong Management University
2024
The global economic integration in the digital era, crafting marketing messages that resonate across diverse cultural landscapes poses a significant challenge for businesses. This study examines how consumers’ power distance beliefs and use of exclusivity authenticity communications influence their preferences. Through Study 1a 1b, we find interaction between appeals significantly impacts consumer purchase intentions. Further, 2 demonstrates these results sheds light on underlying...
Studies have shown that product scarcity appeals affect consumers’ perceived scarcity, willingness to pay, and other responses, appeal has the potential cause consumers pay higher attention product. However, there is a lack of research on psychological responses from perspective green washing. In this paper, three experiments are conducted demonstrate impact purchase intentions. The shows when products use as strategy, intentions affected, but information processing about most important...
Due to the untouchability of online shopping environment, image and text description, as two main ways product information display, are important indicators for consumers evaluate products. However, few studies have discussed synergistic effects on consumers. In present study, in conjunction with left-right position effect, we examine expectation that horizontal placement visual stimuli different directions has a strong influence consumers' evaluation preferences. This implicit assumption is...
Consumers often feel embarrassed when buying products like condoms, hemorrhoid cream, and beriberi cream in crowded pharmacies. There is an interesting phenomenon life: Some creams use the images of a “real foot”, while others “cartoon foot.” Imagine if young woman needed to go retail store for that would embarrass her, she choose foot image” or cream? It has been shown embarrassment these strong negative impact on consumer behavior. Previous researches have explored how changing packaging...