A5047383261- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Mindfulness and Compassion Interventions
- Child and Adolescent Psychosocial and Emotional Development
- Advanced Authentication Protocols Security
- Cryptography and Data Security
- Security in Wireless Sensor Networks
- Environmental Sustainability in Business
- COVID-19 and Mental Health
- Sustainable Supply Chain Management
- Business Strategy and Innovation
- Consumer Retail Behavior Studies
Beijing Normal University - Hong Kong Baptist University United International College
2025
Jinan University
2014-2025
Shandong Management University
2022
South China Agricultural University
2021
Purpose Green supply chain management is an effective, environment-friendly business practice. Based on institutional theory and dynamic capability theory, the study examines effect of pressures to implement green (GSCM) innovation, by considering mediation effects cross-functional coopetition. Design/methodology/approach This conducted a survey Chinese companies collected 1,481 responses. The for GSCM implementation were analyzed using partial least squares structural equation modeling...
Purpose Social free sampling (SFS) campaigns are an increasingly popular marketing practice in which firms provide trial users with products and collect posted reports from on social commerce sites to attract prospective consumers. This paper aims examine how users’ product evaluation SFS influence appreciative reader engagement by utilizing the persuasion knowledge model (PKM). Design/methodology/approach To test our theoretical framework, 3,427 were collected site analyzed using Poisson...
The global economic integration in the digital era, crafting marketing messages that resonate across diverse cultural landscapes poses a significant challenge for businesses. This study examines how consumers’ power distance beliefs and use of exclusivity authenticity communications influence their preferences. Through Study 1a 1b, we find interaction between appeals significantly impacts consumer purchase intentions. Further, 2 demonstrates these results sheds light on underlying...
Participating in multiple competing brand communities simultaneously is common for consumers, which brings challenges companies to manage and build strong brand-consumer relationships. Although previous studies have widely examined the drivers outcomes of consumers' engagement an individual community, little known about multi-competing community engagement. This paper explores manifestation, categories, motivational drivers, consequences MBCE through two using different methodologies fill...
A Mobile Ad-hoc Network (MANET) is a collection of wireless nodes that can dynamically form network to exchange information without using any pre-existing fixed infrastructure. Such networks are more vulnerable security attacks than conventional wired networks, and hence cryptographic schemes usually used ensure for them. It worth noting the in MANETs with low computational power communicate over relatively bandwidth constrained links, thus deployed should be highly efficient term both cost...