Abstract Despite the benefits of sustainable innovations in agricultural sector being widely recognized, their adoption rate remains below level designated by 2030 Sustainable Development Goals. To understand reasons behind this phenomenon, current systematic literature review (SLR) provides a comprehensive overview factors affecting farmers’ innovation behavior developed countries. A total 44 studies, published since 2010, were identified, analyzed, and summarized. The analysis revealed...

Culinary tourism represents an emerging component of the industry and encompasses all traditional values associated with new trends in tourism: respect for culture tradition, authenticity sustainability. Italy is known worldwide richness variety its gastronomy, agri-tourism one most important places where culinary tourists can experience local food beverages. By using a modified version Kim Eves’ motivational scale, present study aims to investigate which factors affect frequency beverages...

Purpose The purpose of this paper is to explain the growing interest English consumers in local organic food sold through box schemes, by providing insights into motives customers such schemes and examining relationship with their awareness about problems agro-food system. Design/methodology/approach A mixed methods approach combined in-depth interviews 22 scheme a quantitative survey 416 consumers, analysed means principal component analysis an ordered logit model. Findings Consumers small...

Purpose The aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the willingness pay (WTP) a premium price for bottle natural wine. Design/methodology/approach research experimental investigated purchasing intentions 613 Italian consumers within hypothetical setting. In order elicit WTP wine, multiple list (MPL) in comparison with one conventional an average €5 was adopted. To attributes Tobit regression...

The past few years have witnessed an intensifying effort by hotels to respond customers' growing environmental sensitivities. A critical aspect of this market trend is the actual willingness tourists pay (WTP) for green products and services offered hotels. Previous studies in research field mainly focused on relationship between guests' attitudes their behavioral intentions, neglecting influence external situational factors. In light this, present paper contributes knowledge analyzing...

One possible solution to address some of the current health and environmental challenges we are facing is choose plant-based meat alternatives (PBMAs). However, from literature, role PBMA products in consumer's diet whether they a substitute for red consumption or if only represent an enrichment function not clear. Moreover, little known about how health-related aspects affect consumer choices. This study tries understand PBMAs habits effects consumption. The results show that occurs...

Global climate change and the accelerating depletion of natural resources have contributed to increase discussions about role private enterprises in reversing negative environmental trends. Rather than focusing on profit maximization, policy makers consumers pressure groups expect firms meet a triple-bottom line economic, social value creation. Hence sustainable entrepreneurship has received recently increasing interest as phenomenon research topic. More recently, concept sustainability been...

Nowadays, more and consumers show a growing interest in healthy food products that may help to maintain or improve human health, such as honey. Honey has always represented fundamental component of traditional medicine many world cultures. However, only thanks several studies carried out the last years, its use is considered an alternative complementary medicine, namely apitherapy. In this way, honey recognized increasingly by not natural refined sugar but food, shown determining increase...

The purpose of this paper is to identify the main factors affecting consumption avocado fruit among Italian consumers. In order respond aim study, an empirical survey was conducted through submission online questionnaire 327 An ordered logit econometric model adopted examine relationship some explanatory variables and frequency fruit. findings study show that affected by different factors, including habit, neophilia attitudes, various intrinsic extrinsic quality attributes (credence in...

The COVID-19 pandemic has upset everyone’s normal daily activities, generating psychiatric disorders and changing consumers’ preferences. Among others, the agri-food sector experienced strong changes and, during lockdown period, Italian consumers modified their purchasing habits in response to fear uncertainty generated by spread of virus. In order find out main consequences shock suffered period understand which factors have affected choices, an online survey was conducted on 286 consumers....

This study aims at investigating the consumers’ willingness to pay (WTP) for agri-food products delivered in farmers markets with electric vehicles (EVs). The empirical analysis has been carried out by administering an online questionnaire 273 consumers within a hypothetical context. A multiple price list provided order measure premium 1 kg of oranges transported EVs comparing ones traditional vehicles. Tobit regression model used data identify most influential factors affecting WTP. Results...

Purpose The consumption of no-and low-alcohol (NoLo) wines has emerged as a growing trend among Italian millennials, reflecting shift towards healthier and more mindful drinking habits. This paper delves into the social factors driving this trend, employing rational habit theory to provide comprehensive understanding NoLo behaviour millennials. Design/methodology/approach research design comprises symmetrical asymmetrical approach. study employs Cluster fsQCA understand granularities wine...

ABSTRACT Why are consumers increasingly participating in alternative food chains to co‐produce and distribute foods with farmers? In this paper, values food‐related lifestyles, as well transaction costs socio‐demographics, used analyze consumer participation Italy. Using a simultaneous system of equations, model instrumental variables is implemented measure the relationships between latter an chain. Our results show that Italian participants have profile rational shoppers who typically look...

Abstract This work investigates how farmers' attitudes influence their decision to participate in some particular forms of civic agriculture, namely markets (conventional or organic), solidarity purchase groups, direct selling, and box schemes. It also explores whether social embeddedness‐related occur with different intensities within the various types agriculture. To this end, a survey was carried out among farmers participating agriculture S icily ( I taly). Empirical results confirm role...

Purpose – The purpose of this paper is to detect what experience and credence quality attributes contribute the consumer decision consume cactus pear fruit. authors therefore try measure effect each attribute on choice. Design/methodology/approach As a theoretical basis, two principal emphasised in literature behaviour were analysed adjusted specific fruit features. empirical strategy was carried out by administering telephone questionnaire survey 270 interviewees who pears Italy....

The growth of diet-related diseases is becoming an important societal concern and a challenge for more sustainable society. This has developed trends in food consumption, including the increasing demand with natural attribute health claims (e.g., enriched food). Consumers tend to evaluate these two attributes as superior ones pay premium price them. Accordingly, value added by producers also will upturn if they take into consideration consumers’ preferences. However, best our knowledge,...

Over the last years, social and environmental issues have played an increasingly important role both for tourists' destination choice consumption of agri-food products. However, in literature on culinary behavior, it is not clear whether sustainability also affect configuration specific targets. This study tries to bridge this gap by carrying out a segmentation tourists Italy, country known worldwide its specialties. In particular, aims understand growing sensitivity toward aspects shapes...

Abstract Organic Plus attributes strengthen the sustainability of organic products and differentiate them from ‘conventionalized’ ones. Products with seem appreciated by consumers. However, research on consumers’ preference for is still scarce, leaving gaps in understanding characteristics attributes. In order to enrich knowledge attributes, present study aims achieve three Objectives: (1) identifying which among fair prices local farmers, integration people disabilities eco-friendliness,...