Yoon Duk Kim

ORCID: 0000-0002-2176-550X
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About
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Research Areas
  • Media Studies and Communication
  • Opinion Dynamics and Social Influence
  • Social and Cultural Dynamics
  • Culture, Economy, and Development Studies
  • Language Development and Disorders
  • Misinformation and Its Impacts
  • Text Readability and Simplification
  • Italy: Economic History and Contemporary Issues
  • Public Relations and Crisis Communication
  • Cultural Differences and Values
  • Neurobiology of Language and Bilingualism

California University of Pennsylvania
2025

Abstract Some cultural products (e.g., books and movies) catch on become popular, while others fail. Why? While some have argued that success is unpredictable, we suggest period-to-period shifts in sentiment—what term sentiment volatility—enhance engagement. Automated analysis of over 4,000 movies demonstrates more volatile are evaluated positively. Consistent with the notion volatility makes experiences stimulating, effect stronger genres where evaluations likely to be driven stimulation...

10.1093/jcr/ucab010 article EN Journal of Consumer Research 2021-02-20

This work advances and tests a theory of how news information evolves as it is successively retold by consumers. Drawing on data from over 11,000 participants across ten experiments, the authors offer evidence that when repeatedly retold, undergoes stylistic transformation termed “disagreeable personalization,” wherein original facts are increasingly supplanted opinions interpretations with slant toward negativity. The central thesis retellers believe they more (vs. less) knowledgeable than...

10.1177/0022243720987147 article EN Journal of Marketing Research 2021-01-14
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